Electronic Entertainment Expo 2010

Electronic Entertainment Expo 2010
Official Logo of the E3 Expo 2010
Genre	Multi-genre
Begins	June 14, 2010
Ends	June 17, 2010
Venue	Los Angeles Convention Center
Location(s)	Los Angeles, California
Country	United States
Previous event	Electronic Entertainment Expo 2009
Next event	Electronic Entertainment Expo 2011
Attendance	45,600
Organized by	Entertainment Software Association
Filing status	Non-profit

The Electronic Entertainment Expo 2010, commonly known as E3 2010, was the 16th Electronic Entertainment Expo held. The event took place at the Los Angeles Convention Center in Los Angeles, California. It began on June 14, 2010, and ended on June 17, 2010, with 45,600 total attendees. There was also an E3 event held in Sony's PlayStation Home.

Layout

E3 2010 was held at the Los Angeles Convention Center with the show occupying the South and West Halls as well as the first floor.

West Hall

Sony Computer Entertainment and Nintendo had booths that were directly opposite of each other. Other notable developers and publishers located on this floor were Atlus, Atari, Bethesda, Sony Online Entertainment, and Capcom.

South Hall

The hall has three types of booths: large, medium and small. The large booths were occupied by Square Enix, MTV Games, Microsoft, Ubisoft, Disney Interactive Studios, and Electronic Arts. The medium booths were occupied by Sega, Konami, THQ, Warner Bros. Interactive, and Take-Two Interactive. The small booths were occupied by Namco Bandai and Tecmo Koei.^[1]

Notable featured games

The current list of games that were featured at E3 2010:^[2]

2K Games Mafia II (PC, PS3, 360) Sid Meier's Civilization V (PC) Spec Ops: The Line (PC, PS3, 360) XCOM (PC, PS3, 360)[2] Activision Call of Duty: Black Ops (PS3, PC, 360, Wii) Goldeneye 007 (Wii)[3] Guitar Hero: Warriors of Rock (PS3, 360, Wii) DJ Hero 2 (PS3, 360, Wii)[4] DJ Hero 3D (3DS)[5] Tony Hawk: Shred (PS3, 360, Wii) Transformers: War for Cybertron (PS3, 360, PC) Atari Test Drive Unlimited 2 (PS3, 360, PC) The Witcher 2: Assassins of Kings (PC) Atlus Etrian Odyssey III: The Drowned City (DS) Bethesda Softworks Brink (PS3, 360, PC)[6] Fallout: New Vegas (PS3, PC, 360)[4] Hunted: The Demon's Forge (PS3, 360, PC)[6] Rage (PS3, 360, PC)[6] Capcom 1942 (iPhone)[2] Bionic Commando Rearmed 2 (PS3, 360)[2] Dead Rising 2 (PS3, PC, 360)[2] Ghost Trick: Phantom Detective (DS)[7] Ghosts 'N Goblins: Gold Knights (iPhone)[2] Marvel vs. Capcom 3: Fate of Two Worlds (PS3, 360)[2] MotoGP 09/10 (PS3, 360)[2] Ōkamiden (DS)[2][7] Resident Evil Revelations (3DS)[5] Sengoku Basara: Samurai Heroes (PS3, Wii) Super Street Fighter IV 3D Edition (3DS)[5] Disney Interactive Studios Epic Mickey (Wii)[3][4] Guilty Party (Wii) Pirates of the Caribbean: Armada of the Damned (PS3, 360, PC) Toy Story 3: The Video Game (Wii, PS3, 360, PC) Tron Evolution (PC, PS3, 360)[2] Tron: Legacy (iPhone)[2] Electronic Arts APB (PC) Battlefield: Bad Company 2 Vietnam (PC, 360, PS3) Bulletstorm (PS3, PC, 360)[8] Crysis 2 (PS3, PC, 360) Dead Space 2 (PS3, PC, 360) EA Sports Active 2.0 (Wii) EA Sports MMA (PS3, 360) FIFA 11 (PC, PS2, DS, Wii, PSP, PS3, 360) Madden NFL 11 (PS2, PS3, PC, 360, Wii, PSP) Medal of Honor (PC, PS3, 360) NBA Jam (Wii)[3] NCAA Football 11 (PS2, PS3, 360) Need for Speed: Hot Pursuit (PC, PS3, 360) NHL 11 (PS3, 360)[2] NHL Slapshot (Wii) Spare Parts (PS3, 360)[2] The Sims 3 (3DS, DS, PS3, Wii, 360)[5] Tiger Woods PGA Tour 11 (PS3, Wii, 360)[2] Konami Castlevania: Harmony of Despair (XBLA) Castlevania: Lords of Shadow (PS3, 360) Def Jam Rapstar (Wii) Ninety-Nine Nights II (360) Pro Evolution Soccer 2010 (iOS) Rush'N Attack Ex-Patriot (PS3, 360) Saw II (PS3, 360)[2] Silent Hill 8 (PS3, 360) Metal Gear Solid: Rising (PS3, PC, 360)[4] Metal Gear Solid: Snake Eater 3D (3DS)[5] LucasArts Lego Star Wars III (DS, PC, PS3, PSP, Wii, 360) Monkey Island 2: LeChuck's Revenge (PC, PS3, 360) The Force Unleashed II (DS, PC, PS3, PSP, Wii, 360) Star Wars: The Old Republic (PC)[2] Microsoft Codename: Kingdom (360) Fable III (360, PC) Gears of War 3 (360) Halo: Reach (360) Milo and Kate (360)[2] Kinect games (360)[2] Kinect Adventures (360)[2] Kinect Joy Ride (360)[2] Kinect Sports (360)[2] Kinectimals (360)[2]

MTV Games Dance Central (360) Rock Band 3 (PS3, 360, Wii, DS)[2][7] Namco Bandai Ace Combat: Joint Assault (PSP) Clash of the Titans (PS3, 360)[2] Enslaved (PS3, 360) Dragon Ball: Origins 2 (DS)[2] Naruto: Ultimate Ninja Storm 2 (PS3, 360)[2] Pac-Man Party (Wii)[9] Ridge Racer (3DS)[5] Splatterhouse (PS3, 360)[2] Time Crisis: Razing Storm (PS3) Natsume Harvest Moon DS: Grand Bazaar (DS)[2] Lufia: Curse of the Sinistrals (DS)[2] Rune Factory 3: A Fantasy Harvest Moon (DS) Nintendo Animal Crossing: New Leaf (3DS)[5] Donkey Kong Country Returns (Wii)[3] Dragon Quest IX: Sentinels of the Starry Skies (DS)[7] FlingSmash (Wii)[3] Golden Sun: Dark Dawn (DS)[2][7] Kid Icarus: Uprising (3DS)[5] Kirby's Epic Yarn (Wii)[3] The Legend of Zelda: Ocarina of Time 3D (3DS)[5][10] The Legend of Zelda: Skyward Sword (Wii)[3][11] Mario Kart (3DS)[5] Mario Sports Mix (Wii)[3] Mario vs. Donkey Kong: Mini-Land Mayhem! (DS)[7] Metroid: Other M (Wii)[3][4] Nintendogs + Cats (3DS)[5] Paper Mario (3DS)[5] Pilotwings Resort (3DS)[5] Pokémon Ranger: Guardian Signs (DS)[7] PokéPark Wii: Pikachu's Adventure (Wii)[3] Professor Layton and the Mask of Miracle (3DS)[5] Professor Layton and the Unwound Future (DS)[7] Samurai Warriors 3 (Wii)[3] Star Fox 64 3D (3DS)[5][12] Steel Diver (3DS)[5] Wii Party (Wii)[3] Prope Ivy The Kiwi (Wii, DS, Windows Phone) Sega Conduit 2 (Wii) Crazy Taxi (PS3, 360) Phantasy Star Portable 2 (PSP) Sonic Adventure (PS3, 360) Sonic the Hedgehog 4: Episode 1 (PS3, 360, Wii, iOS) Sonic Colors (Wii, DS)[3][7] Sonic (3DS)[5] Tournament of Legends (Wii) Valkyria Chronicles 2 (PSP)[2] Vanquish (PS3, 360) Yakuza 4 (PS3)[2] Seven45 Studios Power Gig: Rise of the SixString (PS3, 360) Square Enix Codename: Chocobo Racing 3D (3DS)[5] Deus Ex: Human Revolution (PS3, PC, 360) Dungeon Siege III (PS3, 360, PC) Final Fantasy XIV (PS3, PC) Final Fantasy: The 4 Heroes of Light (DS)[7] Front Mission Evolved (PS3, 360, PC) Kane & Lynch 2: Dog Days (PC, PS3, 360) Kingdom Hearts: Birth by Sleep (PSP) Kingdom Hearts Re:coded (DS) Kingdom Hearts 3D: Dream Drop Distance (3DS)[5] Lara Croft and the Guardian of Light (PS3, PC, 360) The 3rd Birthday (PSP)[13]

Sony Dead Nation (PS3) EyePet (PS3) Free Realms (PS3)[14] God of War: Ghost of Sparta (PSP)[15] Gran Turismo 5 (PS3) Hot Shots Tennis: Get a Grip (PSP) Heroes on the Move (PS3) Infamous 2 (PS3)[16] Invizimals (PSP) Killzone 3 (PS3) Kung Fu Rider (formerly Slider) (PS3) LittleBigPlanet 2 (PS3)[17] MotorStorm: Apocalypse (PS3) PlayStation Move games (PS3) SOCOM 4 (PS3) Sorcery (PS3) Sports Champions (PS3) Start the Party (PS3) TV Superstars (PS3) The Agency (PS3, PC) The Fight: Lights Out (PS3) The Last Guardian (PS3)[4] The Shoot (PS3)[2] The Sly Collection (PS3) Twisted Metal (PS3) SNK Playmore The King of Fighters XIII (PS3, 360) THQ Devil's Third (PS3, 360) de Blob: The Underground (Wii, PS3, 360, DS, 3DS)[18] Homefront (PS3, PC, 360) Red Faction: Armageddon (PS3,360,PC)[18] Warhammer 40,000: Dark Millennium Online (PC) Warhammer 40,000: Space Marine (PS3, 360) [2] WWE SmackDown vs Raw 2011 (360, PS2, PS3, PSP, Wii) WWE Online (PC) WWE All Stars (360, PS2, PS3, PSP, Wii) Tecmo Koei Dead or Alive 3D (3DS)[5] Fist of the North Star: Ken's Rage (PS3, 360) Samurai Warriors 3D (3DS)[5] Trinity: Zill O'll Zero (PS3) Quantum Theory (PS3, 360) Warriors: Legends of Troy (PS3, 360) Ubisoft Assassin's Creed: Brotherhood (PS3, PC, 360)[2] Battle of Giants: Dinosaur Strike (3DS)[5] Battle Tag [2] Driver: San Francisco (PS3, PC, X360, Wii, Mac OS X)[19] Hollywood 61 (3DS)[5] Just Dance 2 (Wii)[3] Scott Pilgrim vs. the World: The Game (PS3, 360) Shaun White Skateboarding (PS3, PC, 360, Wii)[2] Rayman Origins (PSN, XBLA, WiiWare, iOS) Tom Clancy's Ghost Recon: Future Soldier (PS3, PC, 360, Wii, DS, PSP)[2] Tom Clancy's H.A.W.X. 2 (PC, PS3, 360, Wii)[2] Tom Clancy's Splinter Cell: Chaos Theory (3DS)[5] Tom Clancy's Ghost Recon (3DS)[5] Valve Corporation Portal 2 (PC, Mac, 360, PS3) Warner Bros. Interactive Batman: The Brave and the Bold – The Videogame (DS, Wii) Batman: Arkham City (PS3, PC, 360) F.E.A.R. 3 (PC, PS3, 360) Game Party 4 (360)[2] Legend of the Guardians: The Owls of Ga'Hoole (Wii, PS3, 360, DS)[3][7] Lego Harry Potter: Years 1-4 (DS, PS2, PC, PS3, PSP, Wii, 360) The Lord of the Rings: Aragorn's Quest (DS, PS2, PS3, PSP, Wii) The Lord of the Rings: War in the North (PC, PS3, 360)[2] Mortal Kombat (PS3, 360) Super Scribblenauts (DS)[2][7]

Notable exhibitors list

The list of notable exhibitors, including Atari who has returned after pulling out of E3 2009 at the last minute:^[20]

2K Games Activision Atari Atlus Bethesda Capcom Codemasters Disney EA Eidos

Konami LucasArts Majesco Microsoft Namco Bandai Natsume Nintendo Paradox Sega SNK

Sony Square Enix Tecmo Koei THQ Ubisoft Valve Warner Bros.

Press conferences

Microsoft

On June 13 and 14, 2010, before the start of the actual E3 event, Microsoft held its press conference. Phil Spencer, vice president of Microsoft Studios, hosted the event for Kinect, and Hideo Kojima was a notable speaker.

Nintendo

On June 15, 2010, Nintendo held its conference, hosted by Reggie Fils-Aimé. Shigeru Miyamoto appeared on stage and presented gameplay of their new game The Legend of Zelda: Skyward Sword, though control difficulties due to wireless interference occurred. Other notable speakers included Warren Spector, who went into detail about the upcoming game Epic Mickey and Satoru Iwata, who unveiled the upcoming Nintendo 3DS handheld system and allowed those in attendance to try it out.^[21]

Sony

On June 15, 2010, Sony held its conference^[22] It was hosted by Jack Tretton. The conference opened up, with Kaz Hirai talking about 3D, and Herman Hulst demoing Killzone 3. Sony also announced its plans to advertise PlayStation Move starting with a partnership with Coca-Cola. They also announced plans to start PlayStation Plus. LittleBigPlanet 2, Dead Space 2, and Tiger Woods PGA Tour 10 were demoed. Other games shown include Infamous 2, Medal of Honor, God of War: Ghost of Sparta, and Portal 2. The show closed with a teaser trailer, and demo for an upcoming Twisted Metal game.

Konami

Konami's press conference stood out with its numerous ill-received stunts and performances. In GameTrailers's top 15 most embarrassing moments of E3, they awarded the entire Konami press conference the award citing that they took up 10 of the 15 spots further referring to it as an "uncomfortable monstrosity".^[23]

Others

Electronic Arts, Ubisoft, Valve, Namco Bandai, Square Enix also held conferences.^[24]

Notable appearances

Hideo Kojima

Hideo Kojima, creator of the Metal Gear Solid series, made an appearance at Microsoft's press conference.^[25] Prior to that he attended the third annual PlayStation.Blog E3 Meetup and gave away free bundles of Metal Gear Solid: Peace Walker.^[26]

Tetsuya Nomura

Tetsuya Nomura, director of Final Fantasy XV (then known as Versus XIII) and series director of Kingdom Hearts, made an appearance at E3. In addition he is met with Square Enix's Osaka-based Product Development Group 5 which recently worked on Kingdom Hearts Birth by Sleep. This was revealed by Shinji Hashimoto, a Japanese game producer for Square Enix, on his Twitter account.^[27]

Other notable appearances

Japanese game developers Hideki Kamiya, Yuji Naka, Suda 51, and Shinji Mikami all went to E3 2010.^[28] While American game director David Jaffe, head of Eat Sleep Play, was also in attendance.^[29]

Pre-E3 hype

Electronic Arts

Electronic Arts Chief Executive Officer, John Riccitiello, has billed E3 2010 as being the "Biggest and Best Ever [E3 Expo]". He also adds that "All the best games and all the best developers will be together in LA to unveil new titles and celebrate the creativity and new technology that makes gaming so much fun".^[30]

Valve Corporation

Valve Corporation claimed that they were going to be unveiling a "surprise" at E3 2010; they were originally set to hold an event regarding Portal 2 on June 14, 2010. The Portal 2 event was cancelled on June 1, 2010 with the "surprise" as its replacement.^[31] At Sony's press conference, the surprise was revealed to be Portal 2 on PlayStation 3, as well as Steamworks integration for the platform.

Square Enix

Square Enix claimed that they were going to be unveiling a new title in the Kingdom Hearts series; this was revealed by series director Tetsuya Nomura in an interview with Game Informer.^[32] This was revealed to be Kingdom Hearts 3D.

New game announcements

Electronic Arts, Capcom, Tecmo Koei, Square Enix, Sega, and Ubisoft confirmed that they would each be unveiling their own "surprises" at E3 2010. This was revealed by Japanese gaming magazine Famitsu, which conducted a poll among the publishers. However, Namco Bandai and Bethesda Softworks refused to reveal if they were unveiling surprises or not instead opting to say that it was a secret.^[24]

Game Critics Awards

The Game Critics Awards is an independent group of 31 North American media outlets that cover the videogame industry, consisting of sites such as Kotaku, Joystiq, GameSpot, IGN and GameTrailers. Each year they award games showcased at E3 with various titles, they are also officially recognized by the Entertainment Software Association, the organizer of E3.^[33]

Best of Show	Best Original Game
Nintendo 3DS Dance Central (360) Epic Mickey (Wii) Portal 2 (PS3, 360, PC) Rage (PS3, 360, PC)	Dance Central (360) Bulletstorm (PS3, 360, PC) Child of Eden (PS3, 360) Epic Mickey (Wii) Rage (PS3, 360, PC)
Best Console Game	Best Handheld Game
Rage (PS3, 360, PC) Epic Mickey (Wii) Infamous 2 (PS3) Kirby's Epic Yarn (Wii) Portal 2 (PS3, 360, PC)	God of War: Ghost of Sparta (PSP) Ghost Trick (DS) Okamiden (DS) Super Scribblenauts (DS) Valkyria Chronicles 2 (PSP)
Best PC Game	Best Hardware
Portal 2 (PS3, 360, PC) Civilization V (PC) Crysis 2 (PS3, 360, PC) Rage (PS3, 360, PC) Star Wars: The Old Republic (PC)	Nintendo 3DS Kinect (360) PlayStation Move (PS3) Rock Band 3 Pro Guitars (PS3, 360, Wii) Rock Band 3 Keyboard (PS3, 360, Wii)
Best Action Game	Best Action/Adventure Game
Rage (PS3, 360, PC) Bulletstorm (PS3, 360, PC) Call of Duty: Black Ops (PS3, 360, PC) Gears of War 3 (360) Halo: Reach (360)	Portal 2 (PS3, 360, PC) Assassin's Creed: Brotherhood (PS3, 360, PC) Dead Space 2 (PS3, 360, PC) Epic Mickey (Wii) The Legend of Zelda: Skyward Sword (Wii)
Best Role Playing Game	Best Fighting Game
Star Wars: The Old Republic (PC) Deus Ex: Human Revolution (PS3, 360, PC) Fable III (360, PC) Fallout: New Vegas (PS3, 360, PC) The Witcher 2: Assassins of Kings (PC)	Marvel vs. Capcom 3: Fate of Two Worlds (PS3, 360) Mortal Kombat (PS3, 360) WWE All Stars (PS2, PS3, PSP, 360, Wii)
Best Racing Game	Best Sports Game
Need for Speed: Hot Pursuit (PS3, 360, PC) Gran Turismo 5 (PS3) MotorStorm: Apocalypse (PS3) Test Drive Unlimited 2 (PS3, 360, PC)	NBA Jam (Wii) EA Sports MMA (PS3, 360) Madden NFL 11 (PS3, 360) NCAA Football 11 (PS3, 360) NHL 11 (PS3, 360)
Best Strategy Game	Best Social/Casual Game
Civilization V (PC) Company of Heroes Online (PC) End of Nations (PC) Shogun 2: Total War (PC)	Rock Band 3 (PS3, 360, Wii) Dance Central (360) DJ Hero 2 (PS3, 360, Wii) Kinect Adventures (360)
Best Motion Simulation Game	Best Online Multiplayer Game
Dance Central (360) Child of Eden (PS3, 360) SOCOM 4 (PS3) The Legend of Zelda: Skyward Sword (Wii) Your Shape: Fitness Evolved (360)	Assassin's Creed: Brotherhood (PS3, 360, PC) Gears of War 3 (360) Halo: Reach (360) Medal of Honor (PS3, 360, PC) Star Wars: The Old Republic (PC)

^[34]

References

1. Brian Ashcraft (May 12, 2010). "Waggles At Twenty Paces". Kotaku. Retrieved May 10, 2010.
2. Hilary Goldstein (May 5, 2010). "E3 2010: The Big Games List". IGN. Retrieved May 4, 2010.
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4. "E3 2010 Showfloor Map on GameSpot". GameSpot. Retrieved 2010-06-11.
5. "Nintendo E3 Network". Nintendo. Retrieved 2010-06-17.
6. Electronic Theatre Staff (June 1, 2010). "Bethesda Softworks Announces E3 2010 Line-Up". Electronic Theatre. Retrieved May 30, 2010.
7. "Nintendo E3 Network". Nintendo. Retrieved 2010-06-17.
8. Split-Screen (February 27, 2010). "Epic Games President: "No Unreal, Working on Gears", E3 to be "Really Exciting for Epic Fans"". Split-Screen. Retrieved February 26, 2010.
9. Michael McWhertor (May 5, 2010). "What Does The Future Hold For Pac-Man?". Kotaku. Retrieved May 4, 2010.
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11. "Zelda Wii: Expect Surprises At E3 2010". Official Nintendo Magazine (UK). November 18, 2009. Retrieved January 25, 2010.
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14. Mike Fahey (April 29, 2010). "Free Realms Makes It To The PlayStation 3 For E3". Kotaku. Retrieved April 28, 2010.
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16. Wilson Cheng (June 4, 2010). "inFAMOUS 2 Announced, in the new Game Informer". PlayStation.Blog. Sony Computer Entertainment. Retrieved May 30, 2010.
17. Alice Liang (May 10, 2010). "Little Big Planet 2 Music Announcements At E3". 1up.com. Retrieved May 10, 2010.
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26. Sid Shuman (June 14, 2010). "Thanks, L.A.! The PlayStation E3 2010 Meetup Recap". Destructoid. Retrieved June 15, 2010.
27. Spencer (June 1, 2010). "Tetsuya Nomura Making An Appearance At E3". Siliconera. Retrieved May 30, 2010.
28. Anoop Gantayat (June 13, 2010). "Hideo Kojima Heads to E3 in Style". Andriasang. Retrieved June 13, 2010.
29. David Jaffe (June 11, 2010). "I swear I'm not dead...". Blogger. Retrieved June 13, 2010.
30. Dave Cook (May 7, 2010). "EA: "Biggest And Best E3 Ever"". NowGamer. Retrieved May 4, 2010.
31. Brian Crecente (June 1, 2010). "Surprise! No Portal 2 Party at E3". Kotaku. Retrieved May 30, 2010.
32. Game Informer Staff (2010-06-05). Game Informer. GameStop Corporation: 84–85. Missing or empty |title= (help)
33. "Game Critics Awards Official Site". Game Critics Awards. Retrieved July 6, 2010.
34. "Game Critics Awards 2010 Winners". Game Critics Awards. Retrieved July 6, 2010.