Azimut Hotels

Azimut Hotels
Industry Hospitality
Founded 2004[2]
Founder Alexander Klyachin
Headquarters 18/1, Olympiyskiy avenue,
Moscow, Russia, 129110 (mailing address)
Number of locations
 24 hotels[3]
Area served
 Europe, Asia-Pacific
Key people
 Walter Neumann, Director
Products Hotels
Services Hotel management
Revenue ₽3.5 billion (2012)[3]
Number of employees
 more than 2000
Website azimuthotels.com
Azimut Hotels
Chinese 阿兹姆特连锁酒店

Azimut Hotels is a Russian company that manages the international hotel chain[4] The hotel chain has joined a rating of the largest hotel networks worldwide, according to Hotels Magazine, USA.[5]

Overview

Azimut Hotel Saint Petersburg is the 156th largest hotel in the world as per foreign ranking agencies.

The hotels are located in Russia, Germany and Austria, some of them are of private ownership, and some are based on a management contract or long-term lease contracts. The company was established in 2004 by Alexander Klyachin.[6] As of 2015, the hotel chain consists of 24 hotels of the category 3 and 4 stars; the total number of Azimut rooms is about 8 thousand.[3]

Notable historic events

In 2004, Alexander Klyachin acquired its first hotels in Samara,[4] Kostroma and Ufa.[7]

In 2005, the hotel chain expanded with hotels in Saint Petersburg,[8] Vladivostok, Astrakhan and Murmansk.[9]

In 2006 the hotels were united under the brand Azimut Hotels and the common standards of services and room equipments were implemented.

In 2007, the company has become one of the largest hotel chains in Russia: its turnover amounted to 54 million US dollars with an annual growth rate of 30%.[10]

In 2008, the hotels in Germany and Austria were acquiredand the control over the assets was transferred through management contracts and franchise agreements (for a period of 20–25 years).[11][12] The European office was located in Berlin.[13]

In 2010, the hotel chain acquired hotels in Novosibirsk (ownership)[14] and Voronezh (management contract).[15]

In 2011, the hotel chain acquired the hotel in Nizhny Novgorod.[16] European and Russian divisions merged into a single entity headquartered in Moscow.

As at the end of 2012, the company's revenue amounted to 3.5 billion rubles.[3]

Azimut Hotel Sochi is the largest European hotel with 2880 rooms opened in 2013 prior to 2014 Winter Olympics in Sochi.[17]

Since 2013, the company has been controlling the largest hotel complex in Sochi. 3-star Azimut Hotel Sochi[18] has been opened in anticipation of the 2014 Winter Olympics in Sochi[19]

At the end of 2013, the hotel chain also acquired the 487-rooms hotel Azimut Moscow Olympic Hotel (former Olympic Penta).[20] The hotel is located right next to Olympiysky Sports Center.

In April 2015, Vienna Delta Holtel, the second hotel in Vienna, joined Azimut Hotels chain.[21]

In May 2015, Azimut Hotel Vladivostok, the biggest investment project in the Russians Far East in 2014-2015 and the first SMART hotel in the region, opened after renovation. With 378 modern rooms, it is also the largest hotel in the area. Investment in this project exceeded €20 million.[22]

In 2015, Azimut Hotels started cooperation with the countries of Asia-Pacific region. The first step was a Service Voluntary Certification Program China Friendly, Chinese: 友好中国.

Hotel 'Belgrad' was bought by the Azimut Hotel chain in 2014.[23] The hotel has been closed for renovation since 2016. The Hotel is supposed to be fully reopened as Azimut Moscow Smolenskaya Hotel.[24]

History of Hotels under brand Azimut

No. Name of the hotel City, Country Room stock Former name Year of construction
1 Azimut Moscow Tulskaya Hotel 3* Moscow, Russia 144 former bureau of Danilovskaya manufactory[25] 1867
2 Azimut Moscow Olympic Hotel 4* Moscow, Russia 486 Olympic Penta, Olympic Penta Renaissance 1991
3 Azimut Hotel Saint-Petersburg 3* Saint Petersburg, Russia 581[26] Sovetskaya Hotel 1967
4 Azimut Hotel Sochi 3*[27] Sochi, Russia 2880 — 2013
5 Azimut Hotel Astrakhan Astrakhan, Russia 242 Lotos Hotel 1971
6 Azimut Hotel Vladivostok 4* Vladivostok, Russia 378 Vladivostok Hotel
7 Azimut Hotel Voronezh 3* Voronezh, Russia 308 Brno Hotel 1984
8 Azimut Hotel Kostroma 3* Kostroma, Russia 90 Intourist Kostroma Hotel[28] 1991
9 Azimut Hotel Murmansk 4*[29][30] Murmansk, Russia 186 Arktika Hotel 1984
10 Azimut Hotel Nizhny Novgorod 3* Nizhny Novgorod, Russia 157 Nizhegorodskaya Hotel[31] 1965
11 Azimut Hotel Samara 3* Samara, Russia 96 National Hotel[32] 1906
12 Azimut Hotel Siberia 3* Novosibirsk, Russia 259 Intourist Siberia Hotel[33] 1991
13 Azimut Hotel Ufa 3* Ufa, Russia 204 Rossiya Hotel[34] 1967
14 A Hotel Fontanka 3* Saint Petersburg, Russia 456 former part of Sovetskaya Hotel 1967
15 A Hotel Amur Bay 3* Vladivostok, Russia 203 former part of Vladivostok Hotel
16 Azimut Hotel Berlin Kurfurstendamm 3*[35] Berlin, Germany 133 Hotel Belmondo Berlin (Austrian Hotel Company);
Hardenberg; Frühling am Zoo		 1920-е
17 Azimut Hotel Berlin City South 3*[36] Berlin, Germany 156 Best Western Eurohotel Berlin (Schönefeld) Airport;
Sorat		 1994
18 Azimut Hotel Dresden 3*[37] Dresden, Germany 64 Hotel Belmondo Dresden;
Coventry-Hotel		 1992, Altbau 1895
19 Azimut Hotel Cologne City Center 3*[38] Cologne, Germany 190 Belmondo 2008, Altbau 1925[39]
20 Azimut Hotel Munich City East 3*[40][41] Munich, Germany 167 — 2008
21 Azimut Hotel Erding 3* [37] Erding, Germany 55 Euro Suites Hotel 1995
22 Azimut Hotel Nuremberg 3*[42] Nuremberg, Germany 118 Azimut Eurohotel & Suites 1991
23 Azimut Vienna Delta Hotel 4*[43] Austria, Vienna 180 Delta Hotel Vienna 2006
24 Euro Hotel Vienna Airport 3*[43] Austria, Vienna 114 Euro Hotel; Marco-Polo Hotel;
Airport Hotel Vienna		 1992

Business model

Azimut Hotel Moscow Tulskaya Moscow loft-hotel is the former Danilovskaya manufactory built in 1867 and restored later on[44] (concept by Bruzkus Batek Architects and Reardonsmith Architects).
Azimut Hotel Vladivostok is a 378-rooms hotel in a SMART format. Opened in Primorsky Krai in 2015, it has become the 7th greatest Azimut hotel nowadays.[45]

SMART concept

Azimut Hotels developed SMART concept for the hotel rooms. The main idea of the concept is combination of a minimal design in the classic German school of thought, multifunctional furniture and ergonomics.[19] The color scheme of the SMART spaces includes berry tones with darker wood floors and warm eclectic lighting.[46]

Renovation of soviet hotels

Arctic 18-floors building tallest beyond the Polar circle.[47]

Azimut Hotels business activities include reconstruction and modernization of hotels built during the period of Soviet Union. For example, the renovation of the hotel National in Samara, which is named Azimut Hotel Samara since 2006 and is on renovation since 2014. There has been also the modernization of hotels in Ufa, Kostroma, St. Petersburg, Vladivostok and other Russian cities.[48]

China Friendly

Azimut Hotel Kostroma (former Intourist-Kostroma) was built in 1991 by the Swiss company Eniko for the visit of the Golden Ring of Russia, and renovated in 2006.

The company joined China Friendly to create a comfortable environment for Chinese tourists. Special conditions for travelers from China include Chinese-speaking staff, Chinese breakfast, information materials and website in Chinese. The first hotels joined the program were Azimut Moscow Olympic Hotel and Azimut Hotel Vladivostok.[49]

Ownership and management

Azimut Hotel Siberia is a symbol of Novosibirsk city center. It has been renovated in 2014.[50]

The main shareholder and Chairman of the Board of Directors is Alexander Klyachin.[51] He also owns Moscow hotel Metropol[52] and development company KR Properties.[53]

Since November 2013, the company is headed by Walter Neumann[19] who previously worked in the hotel chain Rocco Forte as a Director of the hotels Astoria and Angleterre in St. Petersburg.[54]

References

  1. ↑ Vorontsova 2014, p. 87
  2. ↑ Ovcharenko, Rudenko & Barashok 2015, p. 38
  3. 1 2 3 4 "Azimut: Companies' list from the newspaper Vedomosti" (in Russian). Vedomosti, Sanoma Independent Media. Retrieved 18 December 2015.
  4. 1 2 Patrick Mayock (19 April 2012). "Azimut strengthens foothold in Russia". Hotel News Now. Retrieved 4 December 2015.
  5. ↑ "HOTELS 325 ranking of the world's biggest hotel companies, July/August 2015" [AZIMUT Hotels ranks 150 out of the 325 rating participants] (PDF). Hotels magazine. 2015. Retrieved 18 December 2015.
  6. ↑ "Alexander Klyachin, Chairman of the Board of Directors at Azimut Hotels" [Russia's 200 Richest People 2015 ranking]. Forbes Russia (in Russian). 2015. Retrieved 14 December 2015.
  7. ↑ "Azimut Hotels History". Azimut Hotels Press Center.
  8. ↑ "The Azimut Hotels chain bought the hotel Sovetskaya in St. Petersburg" [Federals Hotels chain]. Expert (in Russian). 18 September 2006. Retrieved 14 December 2015.
  9. ↑ Eva Hartog (29 September 2014). "Soviet-Era Arktika Hotel Reflects Murmansk's Turbulent History" [Hotel Arktika: Tallest Building North of the Arctic Circle]. The Moscow Times. Retrieved 14 December 2015.
  10. ↑ Chudnowski, Zhukova & Kormisheva 2014, p. 25
  11. ↑ "The hospitality and the competition" [There are more than 210,000 hotel rooms in Russia]. Izvestia (in Russian). 23 June 2008. Retrieved 18 December 2015.
  12. ↑ Kirill Krukov; Anton Filatov; Bela Lyauv (4 April 2008). "Azimut Hotel Company acquired Austrian Hotel Company (AHC)" [Alexander Klyachin became an hotelier]. Vedomosti (in Russian). Retrieved 18 December 2015.
  13. ↑ Vorontsova 2014, pp. 87–88
  14. ↑ Mikhail Rudnev (10 August 2010). "Azimut Hotels chain took over the management of the Novosibirsk hotel for 20 years". Vedomosti, No. 2665 (in Russian). Retrieved 18 December 2015.
  15. ↑ "Azimut manages the largest hotel in Voronezh". RIA Novosti Realty (in Russian). 3 November 2010. Retrieved 18 December 2015.
  16. ↑ Elena Evseeva; Alexey Valugin (3 July 2009). "Azimut in Nizhny Novgorod". Kommersant, No. 118 (in Russian). Retrieved 18 December 2015.
  17. ↑ "The largest European hotel complex was opened in Olympics park". Vedomosti, Interfax (in Russian). 6 December 2013. Retrieved 18 December 2015.
  18. ↑ Halil Aminov (21 May 2013). "Viktor Vekselberg appointed Azimut (Alexander Klyachin) to manage its hotels in Sochi". Kommersant, No. 84 (in Russian). Retrieved 18 December 2015.
  19. 1 2 3 Patrick Mayock (5 December 2013). "Azimut strengthens foothold in Russia". Hotel News Now. Retrieved 4 December 2015.
  20. ↑ M. V., Arifullin; L. S., Morosova (2012). The Strategy of transnational hotel chains’ creation and development [Monograph] (in Russian). Moscow, Russia: MATHC. pp. 178, 180. ISBN 978-5-9630-0022-9.
  21. ↑ Wolfgang Tropf (21 April 2015). "AZIMUT: Zweites Hotel für russische Kette in Wien" [Mit dem AZIMUT Vienna Delta Hotel haben die russischen AZIMUT Hotels soeben ein zweites Hotel in Wien eröffnet]. Österreichs News-Portal für Reise und Tourismus (in German). Retrieved 18 December 2015.
  22. ↑ Theodore Koumelis (10 May 2015). "AZIMUT Hotel Vladivostok — the biggest hotel and investment project in the Far East". TravelDailyNews Asia-Pacific. Retrieved 4 December 2015.
  23. ↑ Ludmila Klementjeva (22 April 2014). "Azimut Hotels купил гостиницу "Белград"" [Azimut Hotels has bought hotel 'Belgrad' which is situated against The Ministry of Foreign Affairs in Moscow]. Vedomosti (in Russian). Retrieved 1 February 2016.
  24. ↑ Vladimir Mironov (text), Nikolai Kruzhkov (Photo) (21 January 2016). "Близнецы на Смоленской: как изменится гостиница "Белград" после реконструкции" [New exterior of hotel 'Belgrad' after renovation or Twin brother towers at Smolenskaya Square in Mosocow]. RosBusinessConsulting (in Russian). Retrieved 1 February 2016.
  25. ↑ Maria Antonova (July/August 2012) (2012). "The Azimut Hotels chain has opened its first property in the capital.". Russian Life.
  26. ↑ total number of rooms is 1037 with «Fontanka» building
  27. ↑ "Azimut Hotel Sochi and Radisson Blu Paradise Resort were opened in Sochi". RosBusinessConsulting Krasnodar Krai (in Russian). 6 December 2013. Retrieved 18 December 2015.
  28. ↑ "Intourist Kostroma Hotel is becoming Azimut Hotel Kostroma". REGNUM News Agency (in Russian). 8 September 2006. Retrieved 18 December 2015.
  29. ↑ "Hotel Arctic is on reconstruction". Real estate bulletin (BN newspaper) (in Russian). 21 May 2008. Retrieved 18 December 2015.
  30. ↑ "2 billion rubles were invested into the reconstruction of Arctic". Interfax Realty (in Russian). 15 September 2014. Archived from the original on 25 September 2015. Retrieved 18 December 2015.
  31. ↑ "Net profit Of Nizhegorodskaya Hotel increased in 27 times in 2013". RosBusinessConsulting Nizhny Novgorod (in Russian). 23 March 2014. Retrieved 18 December 2015.
  32. ↑ "New status of National Hotel in Samara" [New Image and brand for oldest Samara’s]. Information Group of 63 region (in Russian). 22 September 2006. Retrieved 18 December 2015.
  33. ↑ Dmitry Mikhalev (8 June 2011). "Azimut conducted a rebranding of one of the biggest hotels in Novosibirsk". RIA Novosti Realty (in Russian). Retrieved 18 December 2015.
  34. ↑ S. G., Sinenko (2007). Old and New Ufa [Popular encyclopedia] (in Russian). Ufa, Russia: Governments Bashkortostan Publishing House. ISBN 978-5-8258-0236-7.
  35. ↑ "Aus Belmondo wird Azimut Hotel Berlin Kurfürstendamm" [Neuer Name]. AHGZonline (Allgemeine Hotel- und Gastronomie-Zeitung) (in German). 28 May 2010. Retrieved 18 December 2015.
  36. ↑ "Nils Jansen neuer Resident Manager im Azimut Hotel Berlin" [Neuer Resident Manager im Azimut Hotel Berlin City South]. AHGZonline (Allgemeine Hotel- und Gastronomie-Zeitung) (in German). 3 January 2012. Retrieved 18 December 2015.
  37. 1 2 "Azimut Hotels expandieren nach Dresden und Erding" [Die Azimut Gruppe eröffnet zwei neue Buiness-Hotels]. AHGZonline (Allgemeine Hotel- und Gastronomie-Zeitung) (in German). 16 July 2010. Retrieved 18 December 2015.
  38. ↑ "Russian Azimut Hotel chain has opened the second hotel in Europe" [The hotel is situated in the highest building of the historical center of Cologne on the Hansaring Square]. RosBusinessConsulting (in Russian). 1 November 2008. Retrieved 18 December 2015.
  39. ↑ "AZIMUT Hotel Cologne City Center ausgezeichnet als «Bestes Hotel 2013»". City News Köln (in German). 2013-12-15. Retrieved 18 December 2015.
  40. ↑ "AZIMUT: Start für neues SMART-Konzept in München" [neu gestalteter „Living Lobby“]. tma-online.at (Travel Management Austria) (in German). 7 April 2014. Retrieved 18 December 2015.
  41. ↑ "AZIMUT Munich City East Sylvia Vesper ist GM". Top hotel (Das Magazin Der Hotellerie) (in German). 3 July 2015. Retrieved 18 December 2015.
  42. ↑ "AZIMUT Hotels: Rabatt-Aktion im Herbst". tma-online.at (Travel Management Austria) (in German). 25 September 2014. Retrieved 18 December 2015.
  43. 1 2 "AZIMUT eröffnet zweites Hotel in Wien". tma-online.at (Travel Management Austria) (in German). 22 April 2015. Retrieved 18 December 2015.
  44. ↑ Yulia Petrova (31 May 2012). "Azimut Hotels opens its first hotel in Moscow". Vedomosti (in Russian). Retrieved 17 December 2015.
  45. ↑ Evgenia Egoshina (15 May 2015). "Azimut Hotels opens its first SMART hotel in Vladivostok". Vesti Primorie (in Russian). Retrieved 18 December 2015.
  46. ↑ "Azimut Hotel Saint-Petersburg and Berlin-based Bruzkus Batek Architects" [Perspectives sketchbook]. Hospitality Design. 1 May 2015.
  47. ↑ "Azimut Hotels joins the rating of largest hotel chains worldwide" [AZIMUT Hotel Murmansk 4**** – the world’s largest hotel North of the Arctic circle]. Hotels magazine (Europe). 4 August 2015. Retrieved 14 December 2015.
  48. ↑ Ovcharenko 2015, p. 166
  49. ↑ "China Friendly Program". Travel Association «World Without Borders» (in Chinese).
  50. ↑ "Azimut Hotel Siberia has been renovated in 2014". RosBusinessConsulting Novosibirsk (in Russian). 19 November 2014. Retrieved 18 December 2015.
  51. ↑ "Alexander Klyachin to receive Visionary Award". Property Magazine Intarnational. 19 September 2013. Retrieved 18 December 2015.
  52. ↑ Yulia Petrova; Svetlana Danilova; Anton Filatov (10 July 2010). "Alexander Klyachin will build a hotel for Hyatt". Vedomosti (in Russian). Retrieved 18 December 2015.
  53. ↑ "Among the 30 largest Russian developers according to RosBusinessConsulting". RBC Business Magazine (in Russian). 28 May 2014. Retrieved 18 December 2015.
  54. ↑ "Persons: resignation and appointment" [Walter Neumann appointed as CEO of Azimut Hotels]. Vedomosti No. 3480 (in Russian). 25 November 2013. Retrieved 18 December 2015.

Bibliography

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