Abof

Abof

Type	Private
Industry	Apparel
Founded	October 2015
Headquarters	Mumbai, India
Area served	India
Key people	Prashant Gupta (President, CEO),[1][2] Kumar Mangalam Birla (Chairman)[3]
Products	Clothing, footwear, accessories
Website	http://www.abof.com/

Abof (stylized as abof) is an Indian online fashion retailer headquartered in Mumbai. The company was founded in October 2015, and is privately held by Aditya Birla Group.^[4][5][6][7] Abof sells products from the parent Aditya Birla Group brands including Louis Philippe, Van Heusen, Allen Solly, Peter England, Pantaloons and People, along with the external brands.^[8][9][10] The company sells apparel, footwear and accessories only for the 18-35 age cohort, and does not have kids’ section.^{[11][12][13][14]} Abof is an acronym for “all about fashion”.^[15]

Partnerships

In November 2015, Abof partnered with the UK-based virtual fitting room technology startup Metail that allows internet shoppers to create a 3D model of themselves which can be used to measure garments against the body shapes.^[16][17] Abof has partnered with US-based CamFind's to use CloudSight API for visual product search and, Oracle for cloud CX solutions. It has also partnered with IBM, Cognizant, Razorfish for other technology solutions.^[18][19][20] The company works with logistic companies GoJavas and Delhivery for product delivery.^[21]

See also

• Ecommerce in India

References

1. "For Abof 's Prashant Gupta, e-commerce is a marathon". Economic Times.
2. "Why Flipkart, Craftsvilla and others are banking big on image search". Economic Times.
3. "Madura experiments with first omni-channel retail". Livemint.
4. Bureau, Our (2015-10-16). "AV Birla group joins the online fashion line-up with abof.com". The Hindu Business Line. Retrieved 2016-05-06.
5. Jain, Swati Khandelwal (2015-10-16). "Why is Birla entering a space crowded with biggies and start-ups?". The Hindu Business Line. Retrieved 2016-05-06.
6. Agarwal, Abhishek (2016-02-20). "How Indian e-commerce will pan out". The Next Web. Retrieved 2016-05-06.
7. "Aditya Birla Group launched online fashion store Abof.com". Jagranjosh.com. 2015-01-17. Retrieved 2016-05-06.
8. "Now, Aditya Birla Group joins the bad world of e-commerce!". Business Insider. Retrieved 2016-05-06.
9. "Birla takes online plunge". www.telegraphindia.com. 2015-10-16. Retrieved 2016-05-06.
10. "Birla eyes $1 billion apparel e-commerce business | Latest News & Updates at Daily News & Analysis". dna. 2015-10-17. Retrieved 2016-05-06.
11. "Abof clocks Rs 100 crore gross merchandise value within 90 days of launch - The Economic Times". The Economic Times. Retrieved 2016-05-06.
12. "Tata Trent's Trend West Acquires Fashion Vertical Of Ecommerce Startup Eat.Shop.Love - Inc42 Magazine". Inc42 Magazine. 2015-10-28. Retrieved 2016-05-06.
13. Rai, Saritha. "In India, A 158-Year-Old Business Conglomerate, Aditya Birla Group, Forays Into Fashion E-Commerce". Forbes. Retrieved 2016-05-06.
14. Pani, Priyanka (2016-02-14). "Birla aims to globalise Brand Idea". The Hindu Business Line. Retrieved 2016-05-06.
15. "Ecomm exciting; eyeing $5-bn revenue in 5 yrs: Kumar Birla". www.moneycontrol.com. Retrieved 2016-05-06.
16. "Aditya Birla's abof.com launches 3D trial room for online shoppers". The Indian Express. 2015-11-24. Retrieved 2016-05-06.
17. "Abof launches 3D trial room for shoppers - Times of India". The Times of India. Retrieved 2016-05-06.
18. Reporter, B. S. "Aditya Birla group targets youth with new fashion portal". Retrieved 2016-05-06.
19. "How Oracle's CX Cloud Solutions are doing in India?". Express Computer. Retrieved 2016-05-06.
20. "E-comm sites drawn towards visual search - Times of India". The Times of India. Retrieved 2016-05-06.
21. "Abof clocks Rs 100 crore gross merchandise value within 90 days of launch - The Economic Times". The Economic Times. Retrieved 2016-05-06.