Adika

Adika Style Ltd.
Native name
 עדיקה סטייל בע"מ
Private
Industry Fashion / Clothing retaill
Founded Tel Aviv, Israel (2012)
Headquarters Tel Aviv, Israel
Key people
 Dedy Shwartzberg (CEO,owner)
Adi Ronen (primary buyer, owner)
Products clothing, Shoes, Accessories & Lifestyle
Number of employees
 45
Website www.adikastyle.com

Adika is an Israeli online-only fashion destination. Primarily aimed at 18- to 40-year-old women, Adika offers both imported fashion goods and its own designed clothes - the product lines range from womenswear to footwear, accessories and jewelry. Adika's website is targeting the Israeli audience and also ships around the world. The site has over 500,000 unique visitors per month and 25,000 active customers. The site's headquarters are located in Tel Aviv and has over 45 workers.

History

Adika was established in January 2012 By Dedy Shwartzberg & Adi Ronen. The site now has over 40 employees, and it is the largest independent online fashion retailer in Israel.

Brief History:

January 2012 - Adika launched

July 2012 - Adika's new upgraded website launched

August 2012 - Adika's shoes and bags category launched

November 2012 - Adika Exclusive line launched

March 2013 - Adika's first Pop-up shop launched

May 2013 - Adika Swimwear launched

November 2013 - First Israeli website to launch catwalk video

January 2015 - Golf&Co acquired Adika for 40 million shekels[1]

Features

Adika provides potential customers with individual catwalk models' video of every clothing item on the site. The site's prominent presence in the social networks has also gained it attention since its origination: The brand has 130,000 fans on its Facebook page and over 60,000 followers on Instagram.

Adika Pop-up

Adika's Pop- up is a short-term sales space that takes place twice a year in varying spots and offers both new collection and sample/previous season products in discount price. The site's latest Pop-Up event in April 2014 brought to Hatachana Compound 20,000 visitors from all across the country, resulting in extraordinary lines outside the 800 square feet shopping space.

References

  1. ↑ גולף תרכוש את Adika תמורת 40 מיליון שקל, Ynet

External links

This article is issued from Wikipedia - version of the 10/4/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.