Aero Biscuits

Aero Biscuits or Nestlé Aero Biscuits is an aerated-chocolate-and-biscuit family of products based on Nestlè's popular Aero product line.

About

On 25 April 2011, Nestlé released the first flavour of Aero Biscuits onto the market in The United Kingdom and Ireland.^[1] The product consists of Aero aerated chocolate, along with several sphere-shaped pea-sized biscuits nestled in a milk chocolate coating.

On 21 May 2012, Nestlé released two additional flavours of Aero Biscuits onto the market in The United Kingdom and Ireland. The two flavours are Aero Orange Biscuits, and Aero Mint Biscuits (Aero Mint is Aero Chocolate's best-selling flavour). Aero Orange Biscuits consist of a layer of aerated-milk chocolate, orange-coloured orange-flavoured aerated-chocolate, along with several sphere-shaped pea biscuits nestled in the chocolate. Aero Mint Biscuits consist of a layer aerated-milk chocolate, green-coloured mint-flavoured chocolate along with several pea biscuits nestled in the chocolate.

The Aero Biscuits product line contains no artificial colours, flavours, or preservatives and has 99 calories per bar.^[2]

Advertising

Immediately following the release of Aero Biscuits, Nestlé began to heavily market and advertise the product line on 1 May 2011. Most television and print advertisements featured well-known British actor, Tom Adams. Adams was featured in a series of advertisements for the product line. The advertisements were broadcast throughout The United Kingdom and Ireland. The series of television advertisements were produced by Dublin, Ireland advertising agency DDFH+B.^[3]

References

↑ "NESTLE INTRODUCES NEW AERO BISCUITS". The Food and Drink Innovation Network. Retrieved 18 April 2013.
↑ "Nestlé to launch new mint & orange bubbly biscuits". TalkingRetail. Retrieved 18 April 2013.
↑ "Nestlé Aero Biscuit: The Alternative". Ads of the World. Retrieved 18 April 2013.

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Joint ventures

Other assets

Hsu Fu Chi (60%)
L'Oréal (30.3%)
Osem (51%)
Yinlu Foods (60%)

People

Other

¹ Currently manufactured by General Mills in the United States and Canada. Produced by Cereal Partners under the Nestlé brand elsewhere. ² Brand owned by General Mills; US and Canadian production rights controlled by Nestlé under license.
³ US production rights owned by The Hershey Company. ⁴ Canadian production rights owned by The Hershey Company. ⁵ US rights and production owned by Smarties Candy Company, with a different product.
⁶ US rights and specific trade dress owned by Nestlé; rights elsewhere owned by Associated British Foods. ⁷ Produced by Cereal Partners, branded as Nestlé. ⁸ Produced by Cereal Partners, and Branded Nestlé in The United Kingdom, and Ireland. Produced by Post Foods, elsewhere. ⁹ Philippine production rights owned by Alaska Milk Corporation. ¹⁰ Used only in Indonesia, Thailand, and Cambodia. ¹¹ Used only in the Philippines. ¹² Used only in Brazil.

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Aero Biscuits

About

Advertising

References

See also