All in My Head (Flex)

"All in My Head (Flex)"
Single by Fifth Harmony featuring Fetty Wap
from the album 7/27
Released May 31, 2016 (2016-05-31)
Format Digital download
Genre Reggae-pop[1]
Length 3:30
Label
Writer(s)
Producer(s)
Fifth Harmony singles chronology
"Work from Home"
(2016)		 "All in My Head (Flex)"
(2016)		 "That's My Girl"
(2016)
Fetty Wap singles chronology
"Wake Up"
(2016)		 "All in My Head (Flex)"
(2016)		 "My Environment"
(2016)
Music video
"All in My Head (Flex)" on YouTube

"All in My Head (Flex)" is the second single by American girl group Fifth Harmony, from their second studio album, 7/27, which was released on May 27, 2016. It features hip hop recording artist Fetty Wap, and contains an interpolation of the 1995 song "Flex" by Mad Cobra. The song debuted as an encore performance of the 2016 Billboard Music Awards.[2] The group later performed the song on the season 22 finale of Dancing with the Stars.[2] The song was serviced to rhythmic radio format in the US on May 31, 2016.[3] The music video was released on June 23, 2016.[4][5] "All in My Head" won the category Song of Summer at the 2016 MTV Video Music Awards.[6]

Background and release

Prior to the release of their second studio album 7/27, Fifth Harmony member Dinah Jane Hansen shared on Instagram her thoughts on her favorite album track "All in My Head (Flex)": "The vibe and rhythm to this I feel represents me best as a South Pacific Islander [...] This is just one of those feel-good songs that you can't help but jam to, no matter where you're at or who you're with!"[7] In a brief album review, the New York Post described the song as having "a jaunty electronic reggae-ish beat."[8]

The track samples the song "Flex" by Jamaican DJ Mad Cobra which itself interpolated elements of The Temptations' "Just My Imagination".[4] Fifth Harmony shot the single's music video in mid-May 2016.[9] The song won an MTV Video Music Award for Song of Summer.

Music video

The music video, directed by Director X, was released on June 23, 2016.[10] Set on a beach and tropical environment, the girls dance on top of rocks and pose in different ways during their individual solos barefoot and wearing different swimsuits as they also frolic on the sand and tides. Fetty Wap is also seen performing his solo isolated from the group. Shirtless men appear briefly throughout the video during each of the girls' moments. Five men encounter the girls walking up the beach as they join them in a party sporting beach wraps.[11]

Live performances

The group performed the song for the first time on television on May 22, 2016, during a special encore performance on Xfinity following the 2016 Billboard Music Awards, where they also performed "Work from Home".[12] On May 24, 2016 the group performed the song on the season 22 finale of Dancing with the Stars.[13] The quintet also performed the single on June 13, 2016 on the iHeart Radio Honda Stage in Los Angeles.[14] While promoting in Australia, they performed the song at the Grand Finale of the fifth season of The Voice (Australia) and on Sunrise (TV program).

Charts

Chart (2016) Peak
position
Australia (ARIA)[15] 19
Belgium (Ultratop 50 Flanders)[16] 46
Belgium (Ultratip Wallonia)[17] 13
Canada (Canadian Hot 100)[18] 21
Canada CHR/Top 40 (Billboard)[19] 14
Canada Hot AC (Billboard)[20] 40
Czech Republic (Rádio Top 100)[21] 47
Czech Republic (Singles Digitál Top 100)[22] 43
Hungary (Rádiós Top 40)[23] 9
Indonesia (CreativeDisc Top 50)[24] 1
Ireland (IRMA)[25] 27
Italy (FIMI)[26] 66
Japan (Japan Hot 100)[27] 98
Netherlands (Dutch Top 40)[28] 24
Netherlands (Single Top 100)[29] 42
New Zealand (Recorded Music NZ)[30] 8
Portugal (AFP)[31] 47
Russia Airplay (Tophit)[32] 223
Scotland (Official Charts Company)[33] 25
Slovakia (Rádio Top 100)[34] 67
Slovakia (Singles Digitál Top 100)[35] 50
Spain (PROMUSICAE)[36] 90
UK Singles (Official Charts Company)[37] 25
US Billboard Hot 100[38] 24
US Adult Top 40 (Billboard)[39] 40
US Dance Club Songs (Billboard)[40] 45
US Dance/Mix Show Airplay (Billboard)[41] 22
US Mainstream Top 40 (Billboard)[42] 11
US Rhythmic (Billboard)[43] 9

Certifications

Region Certification Certified units/Sales
Australia (ARIA)[44] Platinum 70,000^
Canada (Music Canada)[45] Gold 50,000^
Italy (FIMI)[46] Gold 25,000double-dagger
New Zealand (RMNZ)[47] Gold 15,000*
United Kingdom (BPI)[48] Silver 200,000double-dagger
United States (RIAA)[49] Gold 500,000double-dagger^

*sales figures based on certification alone
^shipments figures based on certification alone
double-daggersales+streaming figures based on certification alone

References

  1. ↑ "Fifth Harmony and Fetty Wap Turn Up the Beach in 'All in My Head (Flex)' Video - SPIN". 23 June 2016. Retrieved 14 July 2016.
  2. 1 2 Lakshmin, Deepa (May 25, 2016). "Watch Fifth Harmony Shimmy and Slay Their 'All in My Head' Performance". MTV. Retrieved June 21, 2016.
  3. ↑ "Fifth Harmony's "All In My Head (Flex)" Going For Rhythmic Radio Adds Next Week". 25 May 2016. Retrieved 14 July 2016.
  4. 1 2 "Fifth Harmony 'Flex' with Cobra - Entertainment". Retrieved 14 July 2016.
  5. ↑ "New Music: Fifth Harmony – 'All In My Head (Flex)' (Feat. Fetty Wap) + 'Not That Kinda Girl' (Feat. Missy Elliott) - HipHop-N-More". Retrieved 14 July 2016.
  6. ↑ http://time.com/4470077/song-of-the-summer-vmas-fifth-harmony/
  7. ↑ "Fifth Harmony Enlists Missy Elliott, Fetty Wap, & Ty Dolla Sign for '7/27'". Rap-Up. April 29, 2016. Retrieved June 21, 2016.
  8. ↑ Vincentelli, Elisabeth (27 May 2016). "Hey Fifth Harmony, nobody wants to hear a song about work". Retrieved 14 July 2016.
  9. ↑ "Fifth Harmony gets wet and wild in skimpy swimwear on set of video". Retrieved 14 July 2016.
  10. ↑ "Fifth Harmony & Fetty Wap Hit the Beach For 'All In My Head (Flex)' Video: Watch". June 23, 2016. Retrieved June 23, 2016.
  11. ↑ FifthHarmonyVEVO (February 26, 2016), Fifth Harmony - All In My Head (Flex) ft. Fetty Wap, retrieved April 5, 2016
  12. ↑ "Watch Fifth Harmony Perform "All In My Head (Flex)"". 25 May 2016. Retrieved 14 July 2016.
  13. ↑ "Watch Fifth Harmony Perform 'All in My Head (Flex)' on 'Dancing With the Stars'". Retrieved 14 July 2016.
  14. ↑ "Fifth Harmony - All In My Head (Flex) (Live on the Honda Stage at the iHeartRadio Theater LA) - Music Video - MTV". Retrieved 14 July 2016.
  15. ↑ "Australian-charts.com – Fifth Harmony feat. Fetty Wap – All in My Head (Flex)". ARIA Top 50 Singles. Retrieved July 16, 2016.
  16. ↑ "Ultratop.be – Fifth Harmony feat. Fetty Wap – All in My Head (Flex)" (in Dutch). Ultratop 50. Retrieved September 30, 2016.
  17. ↑ "Ultratop.be – Fifth Harmony feat. Fetty Wap – All in My Head (Flex)" (in French). Ultratip. Retrieved September 23, 2016.
  18. ↑ "Fifth Harmony – Chart history" Canadian Hot 100 for Fifth Harmony. Retrieved August 30, 2016.
  19. ↑ "Chart Search". Billboard Canada CHR/Top 40. Retrieved November 22, 2016.
  20. ↑ "Chart Search". Billboard Canada Hot AC. Retrieved November 22, 2016.
  21. ↑ "ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: insert 201639 into search. Retrieved October 3, 2016.
  22. ↑ "ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: insert 201636 into search. Retrieved September 12, 2016.
  23. ↑ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Rádiós Top 40 játszási lista. Magyar Hanglemezkiadók Szövetsége. Retrieved November 17, 2016.
  24. ↑ "Creative Disc Top 50 Chart - 01 August" (in Indonesian). creativedisc.com. Retrieved August 01, 2016. Check date values in: |access-date= (help)
  25. ↑ "Chart Track: Week 33, 2016". Irish Singles Chart. Retrieved August 19, 2016.
  26. ↑ "Italian Chart" (in Italian). Federazione Industria Musicale Italiana. Retrieved August 27, 2016.
  27. ↑ "Fifth Harmony – Chart history" Japan Hot 100 for Fifth Harmony. Retrieved August 20, 2016.
  28. ↑ "Nederlandse Top 40 – Fifth Harmony feat. Fetty Wap search results" (in Dutch) Dutch Top 40. Retrieved July 22, 2016.
  29. ↑ "Dutchcharts.nl – Fifth Harmony feat. Fetty Wap – All in My Head (Flex)" (in Dutch). Single Top 100. Retrieved September 2, 2016.
  30. ↑ "Charts.org.nz – Fifth Harmony feat. Fetty Wap – All in My Head (Flex)". Top 40 Singles. Retrieved July 22, 2016.
  31. ↑ "Portuguesecharts.com – Fifth Harmony feat. Fetty Wap – All In My Head (Flex)". AFP Top 100 Singles.
  32. ↑ "Chart Search". Tophit for Fifth Harmony. Retrieved November 9, 2016.
  33. ↑ "Archive Chart: 2016-08-12". Scottish Singles Top 40. Retrieved August 13, 2016.
  34. ↑ "SNS IFPI" (in Slovak). Hitparáda – Radio Top 100 Oficiálna. IFPI Czech Republic. Note: insert 201638 into search. Retrieved September 26, 2016.
  35. ↑ "SNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: insert 201637 into search. Retrieved September 19, 2016.
  36. ↑ "Fifth Harmony – All In My Head". PROMUSICAE. Retrieved November 22, 2016.
  37. ↑ "Archive Chart: 2016-08-12" UK Singles Chart. Retrieved August 13, 2016.
  38. ↑ "Fifth Harmony – Chart history" Billboard Hot 100 for Fifth Harmony. Retrieved August 9, 2016.
  39. ↑ "Fifth Harmony – Chart history" Billboard Adult Pop Songs for Fifth Harmony. Retrieved September 6, 2016.
  40. ↑ "Fifth Harmony – Chart history" Billboard Hot Dance Club Songs for Fifth Harmony. Retrieved November 22, 2016.
  41. ↑ "Fifth Harmony – Chart history" Billboard Dance/Mix Show Airplay for Fifth Harmony. Retrieved November 22, 2016.
  42. ↑ "Fifth Harmony – Chart history" Billboard Pop Songs for Fifth Harmony. Retrieved August 2, 2016.
  43. ↑ "Fifth Harmony – Chart history" Billboard Rhythmic Songs for Fifth Harmony. Retrieved June 20, 2016.
  44. ↑ "CHART WATCH #388". auspOp. October 1, 2016. Retrieved October 1, 2016.
  45. ↑ "Canadian single certifications – Fifth Harmony feat. Fetty Wap – All in My Head ( Flex)". Music Canada. September 23, 2016. Retrieved September 23, 2016.
  46. ↑ "Italian single certifications – Fifth Harmony feat. Fetty Wap – All in My Head ( Flex)" (in Italian). Federazione Industria Musicale Italiana. October 10, 2016. Retrieved October 10, 2016. Select Online in the field Sezione. Enter Fifth Harmony feat. Fetty Wap in the field Filtra. Select 2016 in the field Anno. The certification will load automatically
  47. ↑ "New Zealand single certifications – Fifth Harmony feat. Fetty Wap – All in My Head (Flex)". Recorded Music NZ. Retrieved September 2, 2016.
  48. ↑ "British single certifications – Fifth Harmony feat. Fetty Wap – All in My Head (Flex)". British Phonographic Industry. Retrieved September 23, 2016. Enter All in My Head (Flex) in the field Keywords. Select Title in the field Search by. Select single in the field By Format. Select Silver in the field By Award. Click Search
  49. ↑ "American single certifications – Fifth Harmony feat. Fetty Wap – All in My Head (Flex)". Recording Industry Association of America. Retrieved September 2, 2016. If necessary, click Advanced, then click Format, then select Single, then click SEARCH

External links

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