Amber McNaught

Amber McNaught

McNaught in November 2016
Nationality British
Occupation Blogger
Website foreveramber.co.uk

Amber McNaught is a prominent blogger, author and journalist based in the UK. McNaught is best known for her popular fashion blogs and for discovering[1] Susan Boyle years before she gained fame on Britain's got talent

Early History

After graduating from the University of Edinburgh in the late nineties with a Masters in English Literature McNaught started working as an editorial assistant for the West Lothian Courier which is part of the Mirror group. After a short while McNaught moved to a full time reporting role for the West Lothian Herald & Post (owned by Johnston Press). Over a period of years McNaught achieved numerous by-lines and front pages. One of the more famous articles was the 'discovery' of Susan Boyle in which McNaught reviewed the first album that Susan Boyle ever sang on.[2] After the Herald & Post production was downsized McNaught moved to a role in PR with West Lothian Council which was her final job before moving into the field of online publishing with the formation of her publishing company Hot Igloo Productions Ltd.

Freelancing

In the early 2000s McNaught freelanced for a number of organisations including The Scotsman, The Edinburgh Evening News, Scotland on Sunday and Glenmorangie. In the field of blogging McNaught wrote regularly for the now defunct[3] Shiny Media. During this period McNaught founded her first fashion blogs.

Blogging

McNaught now runs three of her own websites that as of 2016 have amassed over 42 Million page views.

The Fashion Police is an imaginary Police force that takes a light-hearted look at the world of bad Fashion. Founded in 2006, the website has won awards including the Appletiser best fashion blog[4] and the best in fashion category[5] in the Glam Network Awards.

Shoeperwoman was founded in 2009 and is primarily focused on the appreciation of female fashion and shoes. In its early days it was subject to litigation by DC Comics who argued that Shoeperwoman's logo was too similar to the Superman logo. After some small changes to the logo DC Comics withdrew their legal action and McNaught was able trademark her brand name Shoeperwoman[6] without objection.

ForeverAmber is McNaught's principal website and is a mix of fashion and lifestlye blogging. ForeverAmber is one of the most popular personal style blogs in the United Kingdom and has been consistently rated as a top UK fashion blog.[7][8][9][10] McNaught is well known for her large collection of shoes and was interviewed on the Vanessa Feltz Show, as well as being featured in multiple publications including: Office Magazine,[11] Essentials Magazine,[12] Company Magazine,[13] Boden Style Guide,[14] YouLookFab,[15] ASOS,[16] House of Fraser[17] and She Magazine[18]

Book Writing

In July 2016 McNaught released her first book My Blogging Secrets, which as of November 2016 has only had positive reviews.[19][20][21] McNaught is currently working on an autobiographical book due to be released in early 2017.

References

  1. ↑ "McNaught's discovery of Susan Boyle". Daily Record. UK. 25 April 2009.
  2. ↑ "Comment on McNaught's review of Susan Boyle's first recording". Daily Record. UK. 25 April 2009.
  3. ↑ Sweney, Mark (22 July 2009). "Shiny Media enters administration". The Gaurdian. UK.
  4. ↑ "Fashion Police's Appeltiser Blog award". UK. 17 February 2010.
  5. ↑ Lee, Ian (27 April 2009). "Glam Network award for The Fashion Police". Health Castle. UK.
  6. ↑ "The Shoeperwoman Trademark". Trade Markia. USA.
  7. ↑ Patel, Mital (7 September 2016). "Forever Amber in the top 10 of UK Fashion blogs". Vuelio.
  8. ↑ CARTWRIGHT, GEMMA (19 June 2015). "ForeverAmber: #7 best fashion blog". PopSugar.
  9. ↑ Krasauskas, Vincent (7 August 2013). "Feature on Forever Amber". Brittish Bloggers Spotlight.
  10. ↑ Yuliyanova, Simona (25 June 2015). "McNaught: In top fashion Entrepreneurs list". SurveyBee.
  11. ↑ "Article on McNaught's shoe collection". Office. UK.
  12. ↑ "McNaught featured in wedding article". Essentials Magazine. UK.
  13. ↑ "Feature on Forever Amber". Company Magazine. UK. 10 April 2013.
  14. ↑ "ForeverAmber: In Boden Diaries". Boden. UK. 2 April 2015.
  15. ↑ Inge (8 July 2014). "Article About McNaught's style". You Look Fab.
  16. ↑ "Focus on McNaught's Style". ASOS Style finder. UK.
  17. ↑ Carroll, Alice (5 December 2013). "McNaught on 50s style makeup". House of Fraser.
  18. ↑ "McNaught quoted on how to monitise blogs". She Magazine. 6 October 2010.
  19. ↑ "Review of My Blogging secrets". UK: Beauty And The Bird. 30 October 2016.
  20. ↑ K, Beth (1 August 2016). "Review of My Blogging secrets". UK.
  21. ↑ "Reviews of My Blogging secrets". UK: Amazon.co.uk. Retrieved 3 November 2016.
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