Andrew Collins (entrepreneur)

Andrew Collins
Alma mater Swinburne University of Technology
Occupation CEO
Known for
Board member of Entrepreneurs Organization
Awards
  • Winner Top 30 under 30 Entrepreneur – Australian Anthill Magazine
  • Chancellors Prize final year study – Entrepreneurial Award for Excellence 2003

Andrew Collins is an Australian entrepreneur.[2] He is the CEO of Mailman group,[3] producer of transition China, co-Founder of Fanstang,[4] KAWO,[1][5] and Shopilist.[6] He spent his early childhood in rural Victoria, Australia. Collins has spent the majority of his adult life in Shanghai China.

2007

In 2007 Australian Collins acquired Mailman, an early foreign owned advertising company in Shanghai, China. After the acquisition, Collins transformed the business to a leading China Digital, technology and investment group supporting over 200 international brands, sporting organisations, personalities and investing into several start-ups.[7] These organisations include American Airlines,[4][7] Citibank, Liverpool FC,[8][9] Manchester United,[10][11] NFL and the UFC to develop a greater digital and social media strategy in China.

2012

In 2012, Collins partnered with China Branding Group to launch Fanstang.com,[12][13] which is an international celebrity social network connecting global stars with China. It has connected Hollywood stars and musicians like Alicia Keys, Avril Lavigne, Taylor Swift and more to social media users in China.[14] Fanstang is regarded as a leader within the China celebrity and entertainment industry.[4]

2013

In 2013, Collins co-founded KAWO,[5] which is a Chinese social media publishing application which gives access to brands and personalities from around all over the world to the Chinese market.[15] KAWO has supported hundreds of clients' access Chinese consumers through social and new media, including FIVB,[16] Macys, BrandUSA and more.

2014

In 2014, Collins co-founded Shopilist, a social shopping application which allows consumers to create personalized shopping guides in cities all over the world.

2015

In 2015 Andrew was awarded a place on China's digital entrepreneurs A-List with Campaign Asia, recognizing digital experts across China.[17] Andrew was again nominated in the Advance Global Australian Awards in the category of innovation in sport.[18]

Awards and achievements

Collins has received a number of awards including Australia's 2009 Top Entrepreneurs Under 30,[19] 2013 Finalist in Australia-China Alumni Awards, Telstra' Australian sponsored New Media Award (2010), Finalist 2014 Australia-China Business Awards for Entrepreneurship.[20]

Collin's company Mailman group was the first company to launch Liverpool FC a Premier League Team on the Chinese social media in 2010. Collin's company Mailman also managed the 2012 summer tour promotion for Manchester United in China. In 2015, Collins secured a partnership between Liverpool FC and China's online streaming video network PPTV. He was responsible for the marketing and promotion for the Australian Football League's first ever live game in mainland China held in 2010 between the Brisbane Lions and Melbourne Demons.[21] He has also produced the Red Card China, a digital report card of the top performing clubs online in China.

Events

He was a judge at the Singapore Start Up Asia contest[22] and also a judge at SVIEF CHina-America Innovation Conference.[23]

He is a frequent commentator at Thoughtful Media[24] on areas dealing in China with digital, marketing, celebrity and sports marketing.[25]

He also appears as a special guest judge with Shanghai's Mobile Monday events. Collins has also been a mentor at Shanghai's Start-up weekend.[26]

Writing and other contributions

Collins supports entrepreneurship through his involvement as a board member for the Global EO Organization, Shanghai Chapter, and contributing as a guest blogger to online business publications including Fast Company[32] and Business Insider.[33] He regularly attends international conferences and seminars as a public speaker in the field of Chinese Social Media, Digital Innovation, sports marketing and entrepreneurship.

References

  1. 1 2 Popescu, Adam. "Startup Helps Big Brands Engage With China". mashable.com. Mashable.
  2. ↑ "Andrew Collins". Retrieved 5 March 2015.
  3. ↑ "Agencies and Freelancers in Shanghai". Retrieved 5 March 2015.
  4. 1 2 3 Grant, Rebecca. "Mailman Group establishes venture fund to break startups out of the box". VentureBeat. Retrieved 5 March 2015.
  5. 1 2 "Enter the dragon: KAWO wants to make life easier for foreign brands eyeing China's 591m internet users". Fairfax Media Publications Pty Ltd. Retrieved 2 March 2015.
  6. ↑ "Andrew Collins". mailmangroup.com. Retrieved 10 February 2015.
  7. 1 2 "Mailman Group establishes venture fund to break startups out of the box". Reuters. Retrieved 5 March 2015.
  8. ↑ McPherson, Ian. "Liverpool FC agree deal with China's Hupu". SportsProMedia Limited. Retrieved 5 March 2015.
  9. ↑ "Liverpool to launch new Chinese website". Retrieved 5 March 2015.
  10. ↑ Enricko. "Top Football Clubs Looking to Strengthen Brands in Indonesia Through Social Marketing". yahoo.com. Yahoo. Retrieved 5 March 2015.
  11. ↑ MCLAREN, DANIEL. "EUROPEAN FOOTBALL: WHO WINS AT SOCIAL MEDIA IN CHINA?". UK Sports Network. Retrieved 5 March 2015.
  12. ↑ "Shanghai's Mailman Group Launches New Fund, Looks to Invest in Asian Startups". Yahoo. Retrieved 5 March 2015.
  13. ↑ "FANSTANG LAUNCHES IN CHINA". mailmangroup.com. Retrieved 2 March 2015.
  14. ↑ KAZAN, DAN. "FansTang Brings Chinese Fans Together with Western Celebrities". Left Justified. Retrieved 2 March 2015.
  15. ↑ "KAWO gives brands a boost over China's Great Firewall". Venturebeat. Retrieved 5 March 2015.
  16. ↑ "FIVB flourishes on Chinese social media". FIVB. Retrieved 2 March 2015.
  17. ↑ "Andrew Collins". Haymarket Media Ltd. Retrieved 27 April 2015.
  18. ↑ "Andrew Collins". Retrieved 27 April 2015.
  19. ↑ "Meet Australia's top 30 entrepreneurs under 30". Anthill Online. Retrieved 2 March 2015.
  20. ↑ "ACBA 2014 finalists announced". Red Prime media & communication. Retrieved 2 March 2015.
  21. ↑ Lee, Julian. "AFL enlists Chinese expats to promote Shanghai game". smh.com.au. Fairfax Media. Retrieved 2 March 2015.
  22. ↑ "Judges". Retrieved 2 March 2015.
  23. ↑ "Silicon Valley Technology Innovation & Entrepreneurship Forum (2013SVIEF)". Retrieved 2 March 2015.
  24. ↑ "WHO SHOULD HANDLE YOUR SOCIAL MEDIA BUSINESS, THIS WEEK ON 'THOUGHTFUL CHINA'". Thoughtful Asia Limited. Retrieved 2 March 2015.
  25. ↑ "Thoughtful China 111 – Marketing Through Sports". TheMarketingSite.com. Retrieved 2 March 2015.
  26. ↑ "Ever wondered what it takes to be an entrepreneur?". startupweekend.org. Retrieved 2 March 2015.
  27. ↑ "ANDREW COLLINS". Fast Company. Retrieved 5 March 2015.
  28. ↑ "Navigating the Chinese Social Network". Retrieved 5 March 2015.
  29. ↑ "Andrew Collins". Retrieved 5 March 2015.
  30. ↑ "5 Things: Andrew Collins' Tips for Business in Shanghai". Retrieved 5 March 2015.
  31. ↑ "Andrew Collins Business Insider". Business Insider. Retrieved 7 March 2015.
  32. ↑ "ANDREW COLLINS CEO MAILMAN GROUP". Fastcompany. Retrieved 2 March 2015.
  33. ↑ "Andrew Collins". BusinessInsider. Retrieved 2 March 2015.

External links


  1. ↑ "What Buffett, Gates & Zuckerberg All Credit to Their Success". LinkedIn. Retrieved 11 March 2015.
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