Nurv
Type of site | Production studio |
|---|---|
| Owner | Andrew Fischer |
| Slogan(s) | Never Underestimate Radical Vision |
| Website | http://www.nurv.com |
| Launched | 1999 |
| Current status | Active |
NURV is a film production and viral marketing company based out of Colorado Springs, CO.[1] It was founded in 1999 by Andrew Fischer.[2] NURV's viral marketing campaigns include human billboard advertising, in which CEO Fischer auctioned advertising space on his forehead in the form of a temporary tattoo on eBay in 2005.[3] NURV is currently producing a feature length movie starring viral video stars titled The Chronicles of Rick Roll.[1]
Human Ad Space
NURV CEO Andrew Fischer first gained international spotlight in January 2005 when he successfully auctioned temporary tattoo advertising space on his forehead for $37,375.[4] Fischer was interviewed by many top media outlets worldwide including ABC, BBC, CBS, CNBC, CNN, FOX, MSNBC and NBC.[5] He started a human advertising trend that ranged from pregnant bellies to arms and legs, most of which were auctioned through eBay.[6] According to Snorestop, Fischer's sponsor, their web sales quintupled while retail sales jumped 50%.[6]
Web Properties
In addition to serving clients, NURV owns and manages a medium size web forum called General Forum.[2] General Forum's 25,000+ members have made over 1,000,000 posts since its formation in 2000.[7]
Viral Videos
NURV has produced several viral videos. NURV's first viral video to gain media attention was an unofficial mashup trailer featuring Dumb & Dumber footage set to the music from the Inception trailer.[8] NURV's most recent viral video was a concept trailer for an internet meme filled movie that NURV is producing called The Chronicles of Rick Roll.[1] It featured live action footage of top YouTube stars including Antoine Dodson, Leeroy Jenkins, and others.
References
- 1 2 3 "Viral video stars unite for 'The Chronicles of Rick Roll'". CNN. Retrieved 8 April 2011.
- 1 2 "About NURV". Retrieved 8 April 2011.
- ↑ "$37,375 payday: That's using your head!". MSNBC. Retrieved 8 April 2011.
- ↑ Stryker, Jeff (11 December 2005). "Forehead Billboards". New York Times. Retrieved 8 April 2011.
- ↑ "Media Coverage". Human Ad Space. Retrieved 8 April 2011.
- 1 2 Puente, Maria (2 March 2005). "Rent this space: Bodies double as billboards". USA Today. Retrieved 8 April 2011.
- ↑ "The History of General Forum". Retrieved 8 April 2011.
- ↑ "RE-CUT: Inception-Style Dumb & Dumber Trailer". Best Week Ever. Retrieved 8 April 2011.