Andrew Marc
 | |
| Subsidiary of G-III Apparel, Nasdaq GS: GIII (Yahoo!Finance: PP) | |
| Industry | Consumer Goods |
| Founded | 1982 |
| Headquarters | Times Square, New York City, United States |
Key people |
Morris Goldfarb, CEO Stephen Budd, President Chris Gbur, In-House Creative Director |
| Products | Textile - apparel clothing |
| Parent | G-III |
| Website | www.andrewmarc.com |
Andrew Marc is an American luxury fashion brand. The company originated as a leather goods label established in 1982.[1] Andrew Marc is headquartered just south of Times Square, in Midtown Manhattan, New York City.[1]
Management history
Founded in 1982.[1]
In November 2004, GB Merchant Partners partnered with company's founders as part of a leveraged recapitalization, in order to enable the brand to expand its reach. However, in February 2008, the brand was acquired by the G-III Apparel Group, Ltd. (NASDAQ: GIII). The G-III Apparel Group, Ltd., led by Morris Goldfarb, made its acquisition of Andrew Marc official on Feb 11, 2008. The procurement of Andrew Marc provided G-III with a luxury brand, and an expanded mid-tier presence through the Levi's and Dockers licenses. [1]
Design, image and marketing
The company include a secondary label, Marc New York by Andrew Marc. In the fall of 2012, the company launched Marc Moto, a denim label, which designs items for a younger demographic. In spring 2013, the name was modified to Denim & Leathers.
Chris Gbur is the in-house creative director at Andrew Marc. Gbur has been with the company for 25 years, and is responsible for all of the company's advertisement campaigns. Images are often being shot in New York City and printed in sepia or grey scale.
Merchandising
Andrew Marc is a luxury apparel line focused primarily on men's and women's outerwear. The brand uses innovations in leather treatments including: waxes, distressing, pigmentation, oxidation and organic dying processes.[1]
Since its inception in 1982, Andrew Marc has expanded its products to include wool and cloth and all-season materials in its outerwear assortment. No longer limited to outerwear, the brand produces dresses under both the Andrew Marc and Marc New York labels. In addition, the brand carries women's and men's accessories, which include women's handbags, designed in-house under the G-III Apparel Group accessory division; men's sport and travel bags designed by Mundi Westport; shirts and ties produced through an agreement with Phillip Van Heusen, and men's and women's sunglasses and watches. Sunglasses and eyewear are designed in conjunction with Cejon, while watches are created as part of an agreement between Andrew Marc and Collibri. Sweaters are produced through a Bernette Textile licensing agreement. Recently, Andrew Marc entered into an agreement with S4 Footwear LLC to produce men's footwear that debuted in fall 2012.
Commenting on the expansion, Morris Goldfarb, G-III's Chairman and Chief Executive Officer, said, "We are excited to begin the broader development of the Andrew Marc and Marc New York branded businesses, which hold an excellent position in upscale specialty retailers and department stores. We believe that the contemporary aesthetic and high-fashion identity of these brands can quickly and decisively transcend their roots from the outerwear market."[2]
Marc Moto, a collection of premium denim and leathers, is the third label under the Andrew Marc brand. Marc Moto's target market is a younger demographic than the other labels in the brand. In addition to denim and leather products, Marc Moto produces footwear, t-shirts, and accessories, inspired by motor sport.
Distribution
Andrew Marc is positioned in the luxury tier similar to labels such as Cole Haan. The men's and women's collections are distributed through the company's website. Andrew Marc products can be found in most national department stores including Bloomingdales, Neiman Marcus, Nordstrom, and Saks Fifth Avenue,[3] and, in Canada, Harry Rosen.