Beverly Schwartz

Beverly Schwartz is an American behavioral scientist, business executive, and author specializing in social marketing and social entrepreneurship. She is the Vice President of Global Marketing of Ashoka: Innovators for the Public. Her book Rippling: How Social Entrepreneurs Spread Innovation Throughout the World was honored with the 2013 Silver Nautilus Book Award and the 2013 Axiom Business Book Award.

Picture of Beverly Schwartz

Life & Background

Beverly Schwartz was born in New York City and has spent time living in Minneapolis, San Francisco, Atlanta, and Washington D.C. She attended the City University of New York and the University of Minnesota, earning a Master of Science degree in behavioral science.[1] She currently lives in Washington D.C.

Career

Humanitarian and community advocacy

Schwartz served as the Executive Director of the Minnesota Association for Non-Smoker's Rights, where she participated in writing, lobbying, and supporting statewide public health legislation, resulting in the passage of the first non-smoking statewide ordinance in the US.[2] She also worked at the United States Center for Disease Control from 1987-1992, where she helped develop and manage the "American Response to AIDS" campaign and other educational and awareness programs .[3][4] While at the CDC, she was also acting Director of Communications for the National Center for Smoking and Health.[5] She has additionally served as an advocate for global educational reform during her tenure as Vice President of Social Marketing with the Academy for Educational Development.[6]

Social marketing

Schwartz has worked with FleishmanHillard, where she chaired their social impact global practice group. She assisted in the development of the organization's social and strategic marketing plans and also served as the project director for the non-advertising portion of the Youth Anti-Drug Media Campaign under the guidance of the Office of National Drug Control Policy[7] [8] As of 2014, Schwartz is the Vice President of Global Marketing at Ashoka: Innovators for the Public.[1][9]

Published works

Schwartz is an author, publishing multiple works, including her award winning book Rippling: How Social Entrepreneurs Spread Innovation Throughout the World. She is a former associate editor of the Social Marketing Quarterly.[9]

Honors and awards

Boards and committees

References

  1. 1 2 "Beverly Schwartz | Ashoka - Innovators for the Public". Ashoka. Retrieved 2014-02-16.
  2. ↑ Borio, Gene (2003). "Tobacco Timeline: The Twentieth Century 1950-1999--The Battle is Joined" Tobacco.org
  3. ↑ Schwartz, Beverly (2011). "An Interview With Tom Beall", Social Marketing Quarterly, 17:2, 93-97
  4. ↑ American Public Health Association (1992). "American Journal of Public Health: JPH", American Journal of Public Health, Volume 82, University of Michigan, page 69.
  5. ↑ Wiley. "Rippling: How Social Entrepreneurs Spread Innovation throughout the World." WIley.com
  6. ↑ Ashoka. "Beverly Schwartz." Ashoka.org
  7. ↑ Kotler, Philip; and Nancy Lee (2008). Social Marketing: Influencing Behaviors for Good, Sage Publishing, page 219. ISBN 978-1412956475
  8. ↑ United States House of Representatives, One Hundred Sixth Congress, Subcommittee on Criminal Justice, Drug Policy, and Human Resources (2000). The national youth anti-drug media campaign: hearing before the Subcommittee on Criminal Justice, Drug Policy, and Human Resources of the Committee on Government Reform, October 14, 1999, United States Government Printing Office, page 110
  9. 1 2 Murtha, William (2010). 100 Words: Two Hundred Visionaries Share Their Hope for the Future, Conari Press, pp 338-339. ISBN 978-1609251628
  10. ↑ "2013 SILVER Winners". Nautilusbookawards.com. Retrieved 2014-02-16.
  11. ↑ "THE Voice of the Independent Publishing Industry". Independent Publisher. Retrieved 2014-02-16.
  12. ↑ "Board". The Harwood Institute. 2014-01-14. Retrieved 2014-02-16.
  13. ↑ "Leadership". National Hospice Foundation. Retrieved 2014-02-16.

Further reading

External links

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