Birla Sun Life Asset Management

Birla Sun Life Asset Management Company Limited
Private
Industry Finance
Founded 1994 in India
Areas served
 26 countries
Key people
 A. Balasubramanian (CEO)
Services Investment management
Owner Aditya Birla Group and Sun Life Financial Inc.
Website mutualfund.birlasunlife.com

Birla Sun Life Asset Management Company Ltd. (BSLAMC) is an investment managing company registered under the Securities and Exchange Board of India. It is a joint venture between the Aditya Birla Group of India and the Sun Life Financial Inc. of Canada. The company offers sector specific equity schemes, fund of fund schemes, hybrid and monthly income funds, debt and treasury products and offshore funds.

History

Birla Sun Life Asset Management Company was established in 1994 as a joint venture between the Aditya Birla Group and the Sun Life Financial Inc. of Canada.

The Aditya Birla Group

The Aditya Birla Group is an Indian multinational conglomerate named after Aditya Vikram Birla, headquartered in the Aditya Birla Centre in Worli, Mumbai, India.[1][2] It operates in 40 countries with more than 120,000 employees worldwide.[3] The group was founded by Seth Shiv Narayan Birla in 1857. The group interests in sectors such as viscose staple fibre, metals, cement (largest in India), viscose filament yarn, branded apparel, carbon black, chemicals, fertilisers, insulators, financial services, telecom (third largest in India), BPO and IT services. The group had a revenue of approximately US$41 billion in year 2015.[4] It is the third-largest Indian private sector conglomerate behind Tata Group with revenue of just over US$100 billion and RIL with revenue of US$74 billion. Aditya Birla Financial Services Group (ABFSG) is the umbrella brand for all the financial services business of The Aditya Birla Group. ABFSG ranks among the top 5 fund managers in India (including LIC) with an AUM of US$23 billion. Having a strong presence across the life insurance, asset management, lending (excluding Housing), housing finance, equity & commodity broking, wealth management and distribution, online money management portal—Aditya Birla Money MyUniverse, general insurance advisory and private equity and health insurance businesses. ABFSG is committed to serve the end-to-end financial services needs of its retail and corporate customers. In FY 2013–14, ABFSG reported consolidated revenue from these businesses at just under ₹70 billion (US$1.0 billion) and profits of about ₹7.5 billion (US$110 million). Anchored by over 14,000 employees and trusted by over 6 million customers, ABFSG has a nationwide reach through 1,500 points of presence and about 130,000 agents/channel partners.

Sun Life Financial

Sun Life Financial, Inc. is a Canada-based financial services company known primarily as a life insurance company. It is one of the largest life insurance companies in the world, and also one of the oldest with the history spanning back to 1865. Sun Life Financial has a strong presence in investment management with over CAD$734 billion in assets under management operating in a number of countries.[5] Sun Life ranks number 236 on the Forbes Global 2000 list for 2010 as well as on the Fortune 500 list. Beside having a strong presence in asset management industry through MFS Investment Management and Sun Life Global Investments (Canada) Inc. that it launched in 2010, Sun Life financial also started a third-party asset-management arm in 2014, under the brand name Sun Life Investment Management, seeking to add fee revenue and distance itself from more capital-intensive operations such as annuities. The insurer in May 2014 hired Carl Bang from the Qatar Foundation Endowment as president of Sun Life Investment Management Inc. to help lead a push with pension clients. Sun Life had about $734 billion of assets under management as of Dec. 31 2014 including mutual funds and insurance-unit holdings. In January 2015, Sun Life Financial Inc. announced its purchase of U.S. asset manager Ryan Labs, adding US$5.1B under management to strengthen its asset management presence in United States. It is part of the Sun Life Investment Management organization. In July 2015, Sun Life Financial Inc. completed its purchase of U.S. asset manager Prime Advisors, Inc., adding US$13B under management. It is part of the Sun Life Investment Management organization. The company operates in India as Birla Sun Life Asset Management. Established in 1994, Birla Sun Life Asset Management Company Ltd. (BSLAMC), investment manager for Birla Sun Life mutual fund, has been a joint venture between the Aditya Birla Group and Sun Life Financial Inc. since 1999. Birla Sun Life Mutual Fund is the fourth largest Fund house in India based on domestic average assets under management as published by AMFI for the quarter ended March 31, 2014. Sun Life Financial also has strong asset management presence in Philippines. It is currently the largest non-bank affiliated asset management company in the country with almost P47 billion in assets under management (AUM) as of December 2014.

About

The company provides insurance services, insurance plans services; retirement solutions; protection solutions; children's future solutions; and wealth with protection solutions. The company also provides rural insurance and Non-Resident Indian (NRI) solutions, as well as pension funds management solutions. Current (as of 2016) asset of the fund is Rs. 31,846 crore. In 2015, the fund delivered a return of 8.1 per cent against category average returns of 7.8 per cent.[6] In January 2016, Birla Sun Life bought 719,779 shares of Shriram City Union at Rs 1630 per share on the Bombay Stock Exchange.[7] In February 2016, the Company announced the launch of a 100% paperless, Aadhaar based "know your customer" facility.[8] It is the fourth largest fund house in India based on domestic average assets under management as published by Association of Mutual Funds of India for the quarter ended 31 March 2014.

Investment philosophy

To invest in companies, BSLAMC follows a long-term, fundamental research based approach such as identifying companies with good growth prospects and strong fundamentals including the quality of the management, sustainability of its business model and its competitive position. BSLAMC offers investors a range of comprehensive investment options, which includes diversified and sector specific equity schemes, hybrid funds and a wide range of debt and treasury products. Its offerings also include Portfolio Advisory Services for High Net worth Individuals as well as offshore funds for Non-Resident Indians.[9]

Solutions

Funds

Equity Finds

Debt Funds

  • Cash Plus
  • Treasury Optimizer Fund[16]
  • Medium Term Fund[17]
  • Dynamic Bond Fund[18]

Executives

Footnotes

  1. ↑ "Contact." Aditya Birla Group. Retrieved on 6 November 2013. "Aditya Birla Group Headquarters - Aditya Birla Centre, 3rd Floor, S K Ahire Marg, Worli, Mumbai, India"
  2. ↑ "Media | Press releases | Hindalco Industries Ltd. and Novelis Inc. announce an agreement for Hindalco's acquisition of Novelis for nearly US$ 6 billion". Hindalco. 11 February 2007. Retrieved 16 July 2010.
  3. ↑ "Aditya Birla Group – Aditya Birla Group India – Aditya Birla Group Profile – History of Aditya Birla Group". Iloveindia.com. 21 July 2007. Archived from the original on 25 August 2010. Retrieved 16 July 2010.
  4. ↑ "Best Employers in India 2007". Hewitt Associates Best Employers in India Survey. 13 April 2007. Archived from the original on 14 October 2007. Retrieved 20 September 2007.
  5. ↑ 2013 At A Glance (PDF). Sun Life Financial. December 31, 2014. Retrieved 2014-08-18.
  6. ↑ K, Muthukumar (2016-08-28). "Birla Sun Life Cash Plus: A secure avenue for surplus funds". The Hindu Business Line. Retrieved 2016-11-03.
  7. ↑ "Birla Sun Life MF buys 7.19 lakh shares of Shriram City Union". www.moneycontrol.com. Retrieved 2016-11-03.
  8. ↑ "Birla Sun Life Mutual Fund introduces 100% paperless, Aadhaar-based eKYC - Times of India". The Times of India. Retrieved 2016-11-03.
  9. ↑ "In short-term, it is already peak of good news for auto: Mahesh Patil, Birla Sun Life MF - The Economic Times".
  10. ↑ "Birla Sun Life Frontline Equity Fund-Growth Equity Fund: Birla Sun Life Frontline Equity Fund-Growth Equity Fund NAV, Birla Sun Life Frontline Equity Fund-Growth Equity Scheme & Investment".
  11. ↑ Chellam, Eswarkrishnan (20 August 2016). "Birla Sun Life Advantage Fund: This veteran has earned its stripes".
  12. ↑ C, Parvatha Vardhini (10 April 2016). "Birla Sun Life Top 100: A safe bet for conservative investors".
  13. ↑ C, Parvatha Vardhini (27 December 2015). "Birla Sun Life MNC: The good run may not continue - Sell".
  14. ↑ D, Yoganand (15 November 2015). "Birla Sun Life '95: Sunny returns over the long term".
  15. ↑ Bureau, Our (9 February 2016). "Birla Sun Life launches Emerging Leaders Fund - Series 7 scheme".
  16. ↑ Editorial, Reuters. "CRISIL ratings for Indian debt instruments-May 27".
  17. ↑ Research, Crisil (5 January 2016). "Fund Pick: Birla Sun Life Short Term Fund" – via Business Standard.
  18. ↑ "Two Silver-rated funds from Birla Sun Life".
  19. ↑ Krishnamachari, S V. "India Inc. to post 14% earnings growth in FY17: Report".
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