BluePhoenix Solutions

BluePhoenix Solutions Ltd.

Type	Public
Traded as	NASDAQ: BPHX
Industry	Technology
Predecessor	A. Crystal Solutions Ltd.(1987–1996) Crystal Systems Solutions Ltd. (1996–2003)
Headquarters	Herzliya, Israel
Key people	Matt Bell, Rick Oppedisano, John Regan, David Wurman, Itai Ben-Dor, Yuri Steinschreiber, Florin Sunel
Services	Business software
Number of employees	105
Website	www.bphx.com

BluePhoenix Solutions is a publicly traded company, headquartered in Israel, that develops and sells modernization solutions for legacy information technology (IT) systems. Its shares are traded on the NASDAQ Global Market exchange. The company partners with global systems integrators like IBM, Microsoft, Oracle and Dell to deliver its software and services.

Company

BluePhoenix Solutions specializes in the modernization of corporate legacy databases and applications. The firm's automated translation platform serves as a base to provide services for clients updating legacy systems to more modern platforms. This technology is designed to reduce risk and contain costs associated with modernization of legacy software applications and databases.

History

BluePhoenix Solutions was founded by Aaron Crystal in 1987 under the name A. Crystal Solutions. Soon afterwards Formula Systems acquired control of the company, while the founder retained some of his shares and continued to serve as the company's CEO until 1996, when its name was changed to Crystal Systems Solutions and it went public on Nasdaq under the leadership of Dan Goldstein and his brother Gad. In January 1997 the company's shares began trading on what was then the NASDAQ National Market under the symbol CRYSF. Among the company's clients were Microsoft, Synopsys and Bank Leumi. In 2003 the name Crystal Systems was changed again, this time to BluePhoenix Solutions, subsequent to a merger of Crystal Systems with Liraz Systems, of which BluePhoenix was a subsidiary. BluePhoenix functioned as a subsidiary of Formula Systems until June 2007, when Formula sold its shares in the company to international institutional investors. In 2009, BluePhoenix Solutions acquired DSKnowledge Ltd.^[1] In 2012, a new investment group appointed Matt Bell CEO.^[2] Bell conducted a dramatic reorganization, strengthening the company's financials and refocusing on core legacy modernization solutions.

In February, 2004, BluePhoenix Solutions joined the Object Management Group (OMG) as a Platform member, with full voting rights and the ability to submit proposals.^[3]

Current state

BluePhoenix offers the largest variety of language and database translation options on the market today. The company's translation platform converts customers from COBOL, Natural/ADABAS, JCL, ICL, IDMS, IMS and to modern platforms like C#, SQL Server, Java, DB2 and more. Recent press releases suggest the company has greater plans for its technology in 2013, including development of a project codenamed Ringmaster.^[4][5]

Management

The company's management team currently consists of Bell, Yuri Steinschreiber as VP of Technology, Rick Oppedisano as VP of Marketing and Product Management,^[6] Rick Rinaldo as CFO, David Wurman as VP of Sales, John Regan as VP of Service Delivery and Florin Sunel as VP of Engineering.

Acquisitions

Company	Year	Price	Reference
SDC-FinansSystem	2002		[7]
IntraComp	2003		[8]
CePost	2004		[9]
CodeStream Software (Xitec)	2006		[10]
ASNA	2007		[11]

See also

• Enterprise engineering
• List of Israeli companies quoted on the Nasdaq

References

1. "BluePhoenix Solutions Closes Acquisition Of Business Of DSKnowledge - Quick Facts". December 9, 2009. Retrieved Jul 14, 2013.
2. "BluePhoenix Promotes Matt Bell To President & CEO". BluePhoenix promotes Matt Bell to President and CEO, moves Bar-Kama to Board
3. "BluePhoenix Joins the Object Management Group as Platform Member".
4. "BluePhoenix Announces Service Upgrades and New Delivery Platform". BluePhoenix announces service upgrade for C# and Java, touches on Ringmaster development efforts.
5. "BluePhoenix and Police Mutual Team Up To Improve Services for Police Families". BluePhoenix announces completion of a project that will begin to help over 200,000 police officers receive savings, investments and insurance services quicker.
6. "BluePhoenix Taps Industry Veteran Rick Oppedisano to Lead Marketing". BluePhoenix Solutions chooses Rick Oppedisano to help lead growth efforts.
7. "BluePhoenix Acquires the Activities and Employees of SDC-FinansSystem". Farlex. Thefreelibrary.com. 31 October 2002. Retrieved 8 October 2011. BluePhoenix(TM) Solutions announced today that it has acquired the activities and employees of SDC-FinansSystem owned by Sparekassernes Datacenter (SDC) and ALLTEL Corporation.
8. "Acquisition results in name change for BluePhoenix's Indiana operations". Triangle Business Journal. 25 August 2003. Retrieved 8 October 2011. IntraComp Group Inc. will become the BluePhoenix Solutions US Solution Center effective Sept. 1 as part of a company-wide consolidation triggered by Cary-based BluePhoenix's acquisition of ICG.
9. "BluePhoenix Solutions Ltd acquires CePost Ltd". AlacraStore.com. 31 December 2004. Retrieved 8 October 2011.
10. "CodeStream Software, Ltd.: Private Company Information". Bloomberg Businessweek. Retrieved 8 October 2011. As of December 14, 2006, CodeStream Software, Ltd. operates as a subsidiary of BluePhoenix Solutions Ltd.
11. Burger, Dan (14 April 2009). Alex, Woodie, ed. "So Long ASNA--It's BluePhoenix System i Division From Now On". Four Hundred Stuff. IT Jungle. 9 (15). Retrieved 8 October 2011. BluePhoenix purchased ASNA in August 2007.