Brighter

Brighter
Industry Technology
Health care
Founded 2010
Founder Jake Winebaum
Headquarters Santa Monica, California
Website www.brighter.com

Brighter is a Santa Monica-based internet and healthcare company that connects dentists, patients, and dental insurers. The company licenses a "consumer-driven dental benefits experience" to insurance carriers to help them administer dental plans more efficiently and offer patient-friendly services such as online and mobile provider directories, patient reviews, and online appointment scheduling.[1] Brighter's founder and CEO is internet entrepreneur Jake Winebaum.

Brighter has been profiled in several national publications, including Good Morning America,[2] ABC World News with Diane Sawyer,[3] The Los Angeles Times,[4] Bloomberg BusinessWeek,[5] Reuters,[6] and TechCrunch.[7]

Brighter PRO

In 2014, the company launched Brighter PRO, a dental benefit plan for self-funding companies.[8] Companies use self-insured preferred-provider (PPO) dental plans, with access to an online platform to search for local providers, compare, and select a dentist.[9]

Licensing

In December 2015, Cigna announced that it had reached an agreement to license Brighter's platform to power the myCigna site and mobile app. The licensing agreement includes profiles of in-network providers, estimated copays, and online appointment scheduling.[10]

Funding

Brighter has secured about $49 million in investments to date. The company closed its Series D round in April 2016, led by General Catalyst and joined by new investor DAG Ventures and investors from previous rounds, including Mayfield Fund, Benchmark, and Tenaya Capital.[11]

References

  1. ↑ Brighter. About Brighter Brighter. Web. 6 Oct. 2015.
  2. ↑ Good Morning America. How to Save Money at the Dentist. ABC News. Good Morning America, 7 Oct 2015. Web. 7 Oct. 2015.
  3. ↑ Faris, Paula. ‘Real Money’ Tips to Make That Dentist Visit a Little Less Painful. ABC News. ABC News Network, 17 July 2013. Web. 27 Sept. 2013.
  4. ↑ Zamosky, Lisa. Cutting the Cost of Dental Care. Los Angeles Times. Los Angeles Times, 30 Aug. 2013. Web. 27 Sept. 2013.
  5. ↑ Clark, Patrick. A Dental Care Startup Sees Profit in Obamacare's Gaps. Archived September 14, 2013, at the Wayback Machine. BusinessWeek. Bloomberg Business Week, 03 June 2013. Web. 27 Sept. 2013.
  6. ↑ McBride, Sarah. Start-up Tries Tapping Market of Uninsured Dental Patients. Reuters. Reuters, 3 June 2013. Web. 27 Sept. 2013.
  7. ↑ Empson, Rip. Brighter Launches A New, Free Version Of Its Dental Service To Bring Affordable Care To The Uninsured. TechCrunch RSS. TechCrunch, 3 June 2013. Web. 27 Sept. 2013.
  8. ↑ Brighter Turns To Employers With Brighter PRO Archived March 22, 2015, at the Wayback Machine. SoCal Tech. SoCal Tech, 26 September 2014. Web.
  9. ↑ Taufen, Amber. Ancillary Plans Get a New Spin Benefits Pro. Benefits PRO, 9 June 2014. Web.
  10. ↑ New online tools available for Cigna dental customers and practices Dentistry IQ. Dentistry IQ, 10 December 2015. Web.
  11. ↑ Brighter raises $21 million in push to boost transparency for dental benefits Med City News. Med City News, 20 April 2016. Web.

External links

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