Britney Spears products

Bottle of one of Spears' several perfumes, "Curious".

Since the launch of her career, American recording artist and entertainer Britney Spears has developed and endorsed a number of products; these have included books, video releases, video games, dolls, clothing (in conjunction with her tours), branded clothing, and successful fragrances. She has also contributed to others albums by songwriting.

Official video releases

Year	DVD information	DVD contents
1999	Time Out with Britney Spears Release date: November 29, 1999 U.S. peak position: #7 1st DVD Certifications: U.S: 3x Platinum CAN: Gold	Music videos Trivia game Photos Behind the scenes Biography (text)
2000	Live and More! Release date: November 21, 2000 U.S. peak position: #4 1st Live DVD Certifications: U.S: 3x Platinum	Music videos Live from Waikiki Beach Video jukebox Photo gallery
2001	Britney: The Videos Release date: November 20, 2001 U.S. peak position: #1 (2 weeks) 2nd Live DVD Certifications: U.S: 2x Platinum	Music videos Live performances Behind the Scenes Commercials
2002	Live from Las Vegas Release date: January 22, 2002 U.S. peak position: #1 (6 weeks) 3rd Live DVD Certifications: U.S: 2x Platinum France: 1x Platinum (20,000) Australia: 1x Platinum Argentina: 1x Platinum [1]	Full HBO Concert Special
2004	In the Zone Release date: April 6, 2004 U.S. peak position: #1 (1 week) 4th Live DVD Certifications: U.S: 1x Platinum France: 1x Platinum (20,000) Australia: Gold	"In the Zone" ABC Concert Special 2 music videos 2 live performances Interview Bonus CD Photo gallery
2004	Greatest Hits: My Prerogative Release date: November 9, 2004 U.S. peak position: #1 (3 weeks) 1st Greatest hits DVD Certifications: U.S: 2x Platinum Australia: 2xPlatinum France: Platinum Mexico: Gold Argentina: 2xPlatinum [2]	20 music videos Bloopers Alternate takes for some videos Bonuses Behind the Scenes footage of Britney. Toxic [Karaoke version] I'm A Slave 4 U [Acapella Video]
2005	Britney & Kevin: Chaotic Release date: September 27, 2005 U.S. peak position: #1 (1 week) 1st Reality TV DVD Rated as: Singapore: PG Australia: M UK: 15	5 episodes 2 music videos Making of "Someday (I Will Understand)" Video Bonus EP Photo gallery
2009	Britney: For the Record Release date: April 7, 2009 U.S. peak position: #1 (1 week) 1st Documentary DVD	Full Documentary 6 Remixes Bonus Material
2011	Britney Spears Live: The Femme Fatale Tour Release Date: November 21, 2011 U.S peak position: #2 (1 week) Presented on Epix Full Concert Certifications: U.S: Platinum Australia: Gold France: Gold	Full concert in Toronto, Ontario, Canada Bonus Remix CD (9 Remixes, 1 song) 4 music videos

Fragrances

Spears endorsed her first Elizabeth Arden fragrance "Curious" in 2004, and earned $100 million in sales in just five weeks, becoming then Elizabeth Arden's Top Selling Fragrance Worldwide.^[3] In September 2005, Spears released the fragrance "Fantasy", which also saw massive success, becoming the best selling fragrance of 2006.^[4] In April 2006, Spears launched "Curious In Control" as a limited edition fragrance. 2006 also saw the release of yet another perfume: "Midnight Fantasy". September 24, 2007 marked the release date of a new fragrance collection "Believe" which makes it her fifth perfume in three years. She released her sixth perfume, "Curious Heart", in January 2008. In December 2008, Spears released two more perfumes with the release of her sixth studio album "Circus". On May 21, 2009, it is posted on her official website that Spears has the number one selling celebrity fragrance line on the market. On August 15, 2009, according to her official website it is stated that "Curious" won the Glammy Award for "Best Beauty Buy of 2009" by Glamour Magazine readers. For the 4th year in a row, "Curious" has successfully taken home the Glammy Award for "Best Drugstore Fragrance."^[5]

As of 2009, according to official data from Elizabeth Arden, Britney Spears Fragrances had sold 30 million bottles worldwide.^[4] As of 2012, her fragrances brand had grossed over $1.5 billion worldwide.^[6] According to reports from UK Newspaper Daily Express, as of 2013, a bottle of a Britney Spears fragrance is sold every 15 seconds worldwide.^[7]

Year	Fragrance	Information	Bonus CD
2004	Curious	Release date: September 2004 Number one fragrance of 2004 Honored Best Woman's Fragrance in 2005 Tagline: "Do you dare?"	"Someday (I Will Understand)" CD Single.
2005	Fantasy	Release date: September 15, 2005 Tagline: "Everybody has one."	Bonus CD including songs "And Then We Kiss" (Junkie XL Remix) and "Breathe on Me"
2006	Curious: In Control	Release date: April 16, 2006 Tagline: "Are you?"	None
2006	Midnight Fantasy	Release date: December 2006 Tagline: "Magic Begins at Midnight."	None
2007	Believe	Release date: September 24, 2007 Tagline: "The greatest freedom is to believe in yourself."	Her fifth studio album, Blackout (Only with purchase over $50)
2008	Curious Heart	Release date: January 2008 Tagline: "Live yours to the fullest."	None
2009	Hidden Fantasy	Release date: January 2009 Tagline: "What do you have to hide?"	None
2009	Circus Fantasy	Release date: September 2009 Tagline: "Where Nothing is what it seems"	Bonus CD including songs "Circus" (Junior Vazquez Electric Circus Remix) and "Kill the Lights"
2010	Radiance	Release date: September 2010 Tagline: "Choose your own destiny"	None
2011	Cosmic Radiance	Release date: August 2011 Tagline: "Be the brightest star in the universe"	None
2012	Fantasy Twist	Release date: October 2012 Tagline: "Choose Your Fantasy"	None
2013	Island Fantasy	Release date: April 2013 Tagline: "What's your island fantasy?"	None
2013	Fantasy: Anniversary Edition	Release date: October 2013 Tagline: "10 Hugs & 10 Kisses, xoxo - Britney"	None
2014	Fantasy: The Nice Remix	Release date: February 2014 Tagline: "Everybody has one. Naughty or Nice."	None
2014	Fantasy: The Naughty Remix	Release date: February 2014 Tagline: "Everybody has one. Naughty or Nice."	None
2014	Fantasy: Stage Edition	Release date: July 2014 Tagline: "Your faint fantasy fragrance + limited edition bottle xoxo, Britney"	None
2014	Rocker Femme Fantasy	Release date: November 2014 Tagline: "Unlock your rock n roll side"	None
2015	Fantasy; The Intimate Edition	Release date: June 2015 Tagline: "Everybody has an intimate fantsay"	None
2016	Maui Fantasy	Release date: February 2016 Tagline: "Aloha From Hawaii - xoxo Britney"	None
2016	Private Show	Release date: June 2016 Tagline: "It’s your private show, take a bow"	"Private Show"

Toys/games

Doll

In 1999, Play Along Toys released the Britney Spears doll. It was the first product ever released by this toy company. The doll featured Spears with various outfits, make-up and hairstyles from her concerts, appearances, photoshoots and music videos. Yaboom Toys also made a singing Britney Spears doll that would "sing' when you pressed her belly button - along with miniature dolls & Britney concert stages/Tour Bus toy replicas. The line of merchandise eventually included Britney porcelain dolls.^[8]

Video game

Reception

Aggregate scores Aggregator Score GameRankings (PS2) 63.29%[9] (GBA) 57.75%[10] (PC) 18%[11] Metacritic (PS2) 63/100[12] (GBA) 53/100[13] (PC) 24/100[14] Review scores Publication Score AllGame [15][16] (PC) [17] Edge 3/10[18] EGM 2.83/10[19] Eurogamer 5/10[20] Game Informer (GBA) 8/10[21] (PS2) 7.75/10[22] GamePro [23] GameSpot (PS2) 6.9/10[24] (GBA) 6.4/10[25] GameSpy (PS2) 70%[26] (GBA) 53%[27] GameZone 3.5/10[28] IGN (PS2) 5.5/10[29] (GBA) 5/10[30] Nintendo Power 2.8/5[31] OPM (US) [32] PC Gamer (US) 18%[33] Entertainment Weekly B+[34] Maxim 4/10[35]

Britney's Dance Beat is a one or two player music video game featuring songs and video appearances by Britney Spears. The story is that players must pass "auditions" to tour as Spears' dancers.

Gameplay involves pressing buttons in time with music. Symbols for buttons are arranged in a circle, resembling a clock dial. A pointer sweeps around the dial, indicating when to press each button.

The game contains five songs: "...Baby One More Time", "Oops!... I Did It Again", "Stronger", "Overprotected" and "I'm a Slave 4 U". Successful play is rewarded with "backstage passes" which unlocks features such as backstage video footage of Britney.

There's also a video vault. When you complete auditions you get backstage passes to unlock 360 immersive videos and behind the scenes footage.

The game also includes various remixes during behind the scenes footage, menus, and credits. It also has photoshoots during credits.

Versions of the game were released for Game Boy Advance on March 25, 2002, PlayStation 2 on May 8, 2002, and PC on June 19, 2002.

Reviews of the game are average. GameRankings and Metacritic gave it a score of 57.75% and 53 out of 100 for the GBA version,^[10][13] 63.29% and 63 out of 100 for the PS2 version,^[9][12] and 18% and 24 out of 100 for the PC version.^[11][14]

Entertainment Weekly gave the PS2 version a B+ and stated that "the game is just cheesy enough to make you stop, look, and bust out dancing."^[34] The Cincinnati Enquirer gave it a positive review and said of the game, "There's nothing groundbreaking about it, but in some ways, that's what keeps the game fun."^[36] However, Maxim gave the same console version a score of four out of ten and called it "a mindless version of 'Simon Says' to the masterful beats of 'Oops!... I Did It Again.'"^[35]

Cell phone game

A cell phone game created by Qplaze-RME and Sony BMG titled "Adventures of Britney Spears" was announced in December 2005 but was never released. Images and video footage of the game were released along with the game's press release. Ten years later she started working on a game with Glu.^[37] In 2016 she released a casual role play as a pop star game called Britney's American Dream in May 2016 and it sold 500 000 copies.^[38][39]

Britney's American Dream

Britney launched her first official game in 2016, in May. Britney's American Dream was developed by Glu (the same Company that developed Kim Kardashian: Hollywood)

Britney For Candie's Collection

In March 2009, Britney was announced as the new face of Candie's, a clothing brand marketed for pre-teens and teenagers.^[40] After being the face of the line for two years, it was announced that Spears would design a limited edition collection for Candie's which would be unveiled by mid year.^[41] It premiered on July 1, 2010 with prices ranging from $14 to $78.^[42] In an interview with InStyle Magazine's website, Spears announced a few more pieces would be sold in September and October and that she would love to design for them again.^[43]

The Intimate Britney Spears Collection

In August 2014, Britney announced through her Twitter account that she would be releasing an intimate apparel. It was available to be purchased on September 9 in the United States and Canada through Spears' Intimate Collection website it was later available on the 25th of September for purchase in Europe. The company now ships to over 200 countries including Australia and New Zealand.^[44]

Femme Fatale Haircare Products

Britney released a range of hair care products in Lidl in December 2014 in England.^[45]

Shades Of Britney

Early in her career she had a line of shades/sunglasses 2000 ^[46]

Books

• Heart to Heart (May 9, 2000)
• A Mother's Gift (April 10, 2001)
• Stages (including the DVD 3 Days in Mexico, December 2002)^[47]

Song for others

Year	Song	Co-writer(s)	Artist	Album
2003	Look Who's Talking Now	Michelle Bell, Bloodshy And Avant	BOA	BOA (2009)
2004	Follow Me	Henrik Jonback, Bloodshy & Avant	Jamie Lynne Spears	Zoey 101
2008	Whiplash	Nicole Morier, Greg Kurstan	Selena Gomez & the Scene	When The Sun Goes Down (2012)

Merchography

Britney has had an increasing amount of successful selling merchandise in her career. These ranging from notepads and pens to wall clocks and messenger bags.^[48]

Endorsements

Britney has endorsed several brands throughout her career, including Polaroid, Skechers, Got Milk?, Eos and Pepsi.^[49] She has also included endorsements in her music videos for brands such as Bvlgari, Swarovski, Volkswagen, Mazda, MateFit, PlentyOfFish, Beats Electronics, Sony, Nokia and Samsung.^[50]

References

2. https://web.archive.org/web/20110706082356/http://www.strongerbritney.com.ar/2010/10/dvd-de-my-prerogative-es-doble-platino.html. Archived from the original on July 6, 2011. Retrieved September 24, 2010. Missing or empty |title= (help)
3. Wasserman, Todd (September 13, 2005). "What's a Step Above "Curious"? Apparently, "Fantasy"". brandweek.com. Archived from the original on 2006-02-24. Retrieved 2006-05-01.
4. "Britney Spears debuts CIRCUS fantasy BRITNEY SPEARS(TM) at select department stores in September 2009". Elizabeth Arden. September 2, 2009. Archived from the original on 2014-06-26. Retrieved 2014-06-26.
5. Lauren (August 15, 2009). "Curious Wins Beauty Award For 4th Straight Year". BritneySpears.com.
6. "Britney Spears 'X Factor' Deal: By The Numbers". MTV. October 5, 2012. Archived from the original on 2014-06-26. Retrieved 2014-06-26.
7. "The sweet smell of success: The celebrity fragrance industry is still going strong". Daily Express. June 2, 2013. Archived from the original on 2014-06-26. Retrieved 2014-06-26.
8. http://www.amazon.com/Britney-Spears-Lucky-Doll/dp/B002P9I59C
9. "Britney's Dance Beat for PlayStation 2". GameRankings. Retrieved 2014-01-18.
10. "Britney's Dance Beat for Game Boy Advance". GameRankings. Retrieved 2014-01-18.
11. "Britney's Dance Beat for PC". GameRankings. Retrieved 2014-01-18.
12. "Britney's Dance Beat Critic Reviews for PlayStation 2". Metacritic. Retrieved 2014-01-18.
13. "Britney's Dance Beat Critic Reviews for Game Boy Advance". Metacritic. Retrieved 2014-01-18.
14. "Britney's Dance Beat for PC Reviews". Metacritic. Retrieved 2014-01-18.
15. Miller, Skyler. "Britney's Dance Beat (GBA) - Review". AllGame. Archived from the original on 2014-11-13. Retrieved 2014-12-10.
16. House, Michael L. "Britney's Dance Beat (PS2) - Review". AllGame. Archived from the original on 2014-11-13. Retrieved 2014-12-10.
17. Miller, Eden. "Britney's Dance Beat (PC) - Review". AllGame. Archived from the original on 2014-11-13. Retrieved 2014-12-10.
18. Edge staff (June 2002). "Britney's Dance Beat (PS2)". Edge (111).
19. "Britney's Dance Beat (PS2)". Electronic Gaming Monthly: 123. August 2002.
20. Bramwell, Tom (2002-07-08). "Britney's Dance Beat Review (PS2)". Eurogamer. Retrieved 2014-01-19.
21. Mason, Lisa (June 2002). "Britney's Dance Beat (GBA)". Game Informer (110): 93. Archived from the original on 2005-03-11. Retrieved 2014-01-18.
22. "Britney's Dance Beat (PS2)". Game Informer (111): 83. July 2002.
23. Dan Elektro (2002-05-14). "Britney's Dance Beat Review for PS2 on GamePro.com". GamePro. Archived from the original on 2005-02-12. Retrieved 2014-01-19.
24. Davis, Ryan (2002-05-14). "Britney's Dance Beat Review (PS2)". GameSpot. Retrieved 2014-01-18.
25. Provo, Frank (2002-04-16). "Britney's Dance Beat Review (GBA)". GameSpot. Retrieved 2014-01-18.
26. Abarcar, Gabe "The Prof" (2002-06-08). "Britney's Dance Beat (PS2)". GameSpy. Archived from the original on 2004-12-15. Retrieved 2014-01-18.
27. Bub, Andrew S. (2002-04-14). "Britney's Dance Beat (GBA)". GameSpy. Archived from the original on 2005-02-14. Retrieved 2014-01-18.
28. Bedigian, Louis (2002-04-14). "Britney's Dance Beat Review - Game Boy Advance". GameZone. Archived from the original on 2007-10-06. Retrieved 2014-01-19.
29. Perry, Douglass C. (2002-05-09). "Britney's Dance Beat (PS2)". IGN. Retrieved 2014-01-18.
30. Harris, Craig (2002-04-23). "Britney's Dance Beat (GBA)". IGN. Retrieved 2014-01-18.
31. "Britney's Dance Beat". Nintendo Power. 156: 138. May 2002.
32. "Britney's Dance Beat". Official U.S. PlayStation Magazine: 99. July 2002.
33. Chan, Norman (October 2002). "Britney's Dance Beat". PC Gamer: 98. Archived from the original on 2003-09-08. Retrieved 2014-01-19.
34. Robischon, Noah (2002-04-05). "(Nearly) True Brit (Britney's Dance Beat Review)". Entertainment Weekly (647): 125. Retrieved 2014-01-19.
35. Boyce, Ryan (2002-03-08). "Britney's Dance Beat". Maxim. Archived from the original on 2014-02-23. Retrieved 2014-12-10.
36. Garton, Matt (2002-06-11). "Britney title scores for dance fans". The Cincinnati Enquirer. Archived from the original on 2005-05-10. Retrieved 2014-01-19.
37. http://www.people.com/article/britney-spears-mobile-app-game-glu
38. http://www.ibtimes.com/britney-spears-mobile-game-american-dream-or-clicky-nightmare-2373579
39. http://www.theverge.com/2016/5/18/11690996/britney-spears-american-dream-glu-mobile-game
40. https://web.archive.org/web/20090323032944/http://www.britneyspears.com/2009/03/breaking-news-britney-is-the-new-candies-girl.php. Archived from the original on March 23, 2009. Retrieved July 11, 2010. Missing or empty |title= (help)
41. https://web.archive.org/web/20100706180136/http://www.britneyspears.com/2010/04/candies-photo-shoot-tweet.php?. Archived from the original on July 6, 2010. Retrieved July 11, 2010. Missing or empty |title= (help)
43. "Britney Dishes on New Collection for Candie's - InStyle". News.instyle.com. Retrieved 20 October 2014.
45. http://metro.co.uk/2014/12/19/omg-britney-spears-has-launched-a-range-of-haircare-products-for-lidl-4993956/
46. http://www.britneyspearscollection.net/shades_of_britney.htm
47. http://www.amazon.com/Britney-Spears-books/lm/21S1TCBH8MHM8
48. http://www.ukbritney.tv/merchography/
49. http://www.bustle.com/articles/89918-6-products-you-forgot-britney-spears-endorsed-in-the-early-2000s-including-a-camera-you-just
50. http://thoughtcatalog.com/ivana-markotic/2013/10/work-bitch-a-journey-of-product-placement-in-britney-spears-music-video/

External links

Fragrances

• Britney Spears Beauty

Britney's Dance Beat

• Britney's Dance Beat at MobyGames