Bundoo

Bundoo

Founder	Lewis Warshauer, MD
Headquarters	Boca Raton, FL
Services	Articles on pregnancy, pediatrics, and parenting written or reviewed by qualified experts; an "ask-the-doctor" service, Ask Bundoo
Website	www.bundoo.com

Bundoo is a parenting website that publishes articles on pregnancy, pediatrics, and parenting and provides an ask-the-doctor service through Ask Bundoo.^[1][2] Bundoo’s target audience is expecting parents and parents. The site’s beta version went live in summer 2013, followed by the full site roll-out in January 2014.

History

Bundoo was created by Lewis Warshauer, MD, a retired radiologist. The company is privately held and headquartered in Boca Raton, Florida.

In 2015, Bundoo named Stephanie Winans CEO. Winans was previously COO and comes from a background in radio and media.

In November 2016, Bundoo was acquired by The Wellness Network.

Mission Statement

Bundoo developed its Mission Statement in July 2015:

"Bundoo is an online resource that educates and engages expecting and new parents in a conversation about the issues that matter to them most. Bundoo provides evidence-based information and makes it easy for parents to personally interact with doctors and parenting experts."

Bundoo publishes original articles, interviews, and videos on pregnancy and parenting issues. All of the company’s core content is reviewed or written by a doctor or qualified parenting professional.^[3] Bundoo also answers parenting and pregnancy questions directly through a telehealth component.^[4]

Awards and Media

In 2015, Bundoo was named a honoree in the Webby Awards in the Parenting category.^[5] Bundoo was also named a Silver award winner in the 2014 W³ Awards for excellence in web design, sponsored by the Academy of Interactive and Visual Arts.^[6] The company has been featured in various publications, including Marketing Sherpa, for its successful use of third-party platforms to improve site metrics.^[7][8]

The website has been featured in a variety of media, including newspapers, magazines, web sites, and television programs. Articles featuring Bundoo experts or profiles of the site were published by the Huffington Post,^[9] Fox News,^[10] the New York Times,^[11] the South-Florida Sun Sentinel,^[12] Scholastic Parent & Child,^[13] and local television and radio stations in Canada and the United States.^[14][15][16]

References

1. Observer, The Charlotte. "Great websites for baby basics". providencejournal.com.
2. "26 Websites Every New or Expectant Parent ShouldRead". Red Tricycle.
3. Media, Manhattan. "Pregnancy Resource: Bundoo - New York Family Magazine". www.newyorkfamily.com.
4. "Bundoo Review - Move over Dr. Google! - The Neighborhood Moms". The Neighborhood Moms.
5. "Who should win a Webby for Websites / Family/Parenting? Vote now.". Webby Awards — People's Voice. Archived from the original on 2016-04-20. Retrieved 2016-04-05.
6. "10th Annual W³ Awards | Open For Entries". www.w3award.com.
7. MECLABS, content: MarketingSherpa, design: Scott McDaniel, code: Steve Beger,. "Content Marketing: Dynamic content recommendations increase time on site 70%". www.marketingsherpa.com.
8. "Taboola Case Study: Bundoo Grows Audience While Lowering Bounce Rates". Taboola Blog.
9. "Dear Father Who Shook His Baby". The Huffington Post.
10. Revelant, Julie (2014-12-21). "9 baby sleep solutions for holiday travel | Fox News". Fox News.
11. Dell’Antonia, Kj. "Summer Car Safety: Look Before You Lock, and More". Motherlode Blog.
12. Sun-Sentinel, South Florida. "Busy father invents easier way to bottle feed". Sun-Sentinel.com.
13. "Sanity-Saving Tips for Traveling With Preschoolers". Scholastic.com.
14. "Stream Scott with Dr. Sara Connolly 10/27 Free | 1370 WSPD". 1370 WSPD.
15. "Fighting childhood obesity". m.wfmz.com.
16. "Focus on Family: Dr. Jessica Shepherd". WGN-TV.