Butlers Chocolates

Butlers Chocolates
Private
Industry Chocolate, Ice Cream and candy manufacturer
Founded 1932[1]
Headquarters Dublin, Ireland
Key people
 Ms Marion Bailey Butler, founder;
Seamus Sorensen.[1]
BiBi Chagla
Website butlerschocolates.com

Butlers Chocolates is an Irish owned manufacturer of luxury chocolate and chocolate products. Founded by Ms. Bailey-Butler in 1932, it has been owned by the Sorensen family since 1959. Butlers Chocolates is an Irish chocolate producer and operates from a custom built production facility in North Dublin. It produces a wide range of confectionery products including chocolate assortments, truffles, fudge, toffee, chocolate bars and seasonal novelties. The company has also created a chain of Butlers Chocolate Cafes.

History

Butlers chocolates was founded in 1932 by Ms Bailey-Butler. Based in Dublin's Lad Lane, Ms. Bailey-Butler developed a range of handmade chocolates.

In 1959 the company was purchased by Mr. Seamus Sorensen and in 1984 the Butlers Irish Chocolates brand was born. It was named in memory of Ms. Marion Bailey-Butler.

Five years later, in 1989 Butlers Chocolates first retail outlet opened in Grafton Street in Dublin City Centre. Since then retail outlets have opened up all over Ireland. Butler's have also expanded into the market in the United Kingdom with the opeining of the company's first UK cafe in Westfield London and their chocolates are now widely available in most major airports throughout the UK and at Waitrose stores.

In 1998 www.butlerschocolates.com went live, enabling them to reach customers around the globe. And in that same year, Butlers Chocolate Café opened on Dublin's Wicklow Street. To date fourteen Butlers Chocolate Cafés have opened, including 2 franchises in New Zealand.

In 2003 Butlers Chocolates relocated to Clonshaugh, Dublin 17 and in the same year were awarded the Brand Marketing Award from Bord Bia in the Irish Food and Drink Industry Awards.

From 2006 to the present day Butlers have developed new products, launching their first organic chocolate range, dark chocolate selection, 200g Chocolate cube range, Butlers Chocolate Café ice cream as well as Take Home Ice Cream amongst others. Also in collaboration, Butlers Chocolates launched a range of chocolates with Irish Fashion designer, Orla Kiely.

Butler Chocolates, now over 75 years old, is still based in Dublin and Mrs Bailey-Butler's original recipes and chocolate making techniques have been handed down to the present generation.

The company was the proud recipient of the Frontier Award Supplier of the year in 2009, for excellence in supply to duty-free markets.

Butlers Chocolate Cafes

Butlers opened their first café in Dublin in 1998 and since then, they have opened a further 15 Butlers Chocolate Cafés – in Dublin, Cork, Galway, New Zealand, Karachi, Lahore, Pakistan, Dhaka, Bangladesh, Dubai, U Westfield, London. In late 2010, Butlers opened their 15th Café at their headquarters in Clonshaugh, Dublin 17.

Butlers does not plan to franchise in Ireland or the UK, however their expansion plans internationally, excluding the UK, will be by means of the franchise model.

Awards

References

  1. 1 2 . URL last accessed 2016-01-16.

External links

This article is issued from Wikipedia - version of the 10/10/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.