C.D. Peacock

C.D. Peacock
Subsidiary
Industry Retail
Founded 1837
Headquarters Chicago, Illinois, United States
Products Jewelry
Website cdpeacock.com

C.D. Peacock, originally established as The House of Peacock, is a Chicago, Illinois-based retail jewelry store founded in 1837 by Elijah Peacock.[1] The company is Chicago's oldest existing retailer.[2]

History

The company survived the Great Chicago Fire, despite its location in the middle of the city, as all of its merchandice was kept in a fireproof safe.[3] In 1889, Charles Daniel Peacock assumed control of the business and changed the name to the current C.D. Peacock.[3] They issued their first retail catalog in 1893, which coincided with the World's Columbian Exposition.[1] Later, company president Walter C. Peacock became an important figure in Chicago and Illinois sporting circles.

The Peacock family sold the company to Dayton-Hudson in 1969.[2] During the 1992 American recession, the company encountered financial difficulty, entered bankruptcy and was sold to Gordon Brothers, but ultimately survived in a much reduced form. Four locations remained; by 2015 one of these had closed.[4]

References

  1. 1 2 Benham, Alyce Hand (September 19, 2015). "Antiques & Collectibles: Peacock wedding ring needs professional appraisal". The Press of Atlantic City. Retrieved 12 February 2016.
  2. 1 2 Schmeltzer, John (November 10, 1992). "C.D. Peacock Faces Liquidation". Chicago Tribune. Retrieved 12 February 2016.
  3. 1 2 "THE HISTORY OF C.D.PEACOCK". cdpeacokck.com. Retrieved 12 February 2016.
  4. ↑ Sadin, Steve (December 14, 2015). "C.D. Peacock To Close Northbrook Store". Daily North Shore. Retrieved 12 February 2016.
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