Ching's Secret
Food | |
Industry | Food Manufacture |
Genre | Desi Chinese |
Founded | 1996 |
Founder | Ajay Gupta |
Headquarters | Mumbai, India |
Products | Desi Chinese Masalas, Soups, Sauces, Schezwan Chutney, Accompaniments, Frozen Entrees and Ingredients. |
Parent | Capital Foods Pvt. Ltd. |
Website |
www |
Ching’s Secret is an Indian brand of Indian Chinese cuisine ingredients, condiments and ready to eat meals. Ching's Secret is owned by the corporation Capital Foods.[1]
History
Quality test failure
Ching's Secret produces several kinds of noodles, including instant noodles.[2] On 16 June 2015, a newspaper report stated that Ching's Secret noodles had failed a quality test administered by a government agency. The agency had then initiated court proceedings against the company, "for selling products that were found with hazardous chemicals.[3] After the controversy, which also affected other manufacturers, Ching's Secret stopped selling noodles on 25 June 2015.[4]
Philanthropy
Ching's Secret runs India ke Hunger Ki Bajao, a fund raising drive which seeks donations for the Akshaya Patra Foundation's mid-day meal programme, which serves 1.4 million children across schools in India.[5] The campaign was launched on 26 May with a video featuring Ranveer Singh.[6]
See also
References
- ↑ Damodar Mall (11 September 2014). Supermarketwala: Secrets To Winning Consumer India. Random House India. pp. 192–. ISBN 978-81-8400-649-0.
Was something more required? Ching's Secret found itself in the position of not merely an innovator, but a mentor. When one of the largest retailers in the country suggested that Ching's Secret present itself as a total solution, Ajay knew exactly ...
- ↑ "The noodle world beyond Maggi | Latest News & Updates at Daily News & Analysis". Dnaindia.com. 2015-06-07. Retrieved 2016-08-01.
- ↑ Share on Twitter (2015-06-16). "After Maggi, Ching's fails quality test – Times of India". Timesofindia.indiatimes.com. Retrieved 2016-08-01.
- ↑ Kala Vijayaraghavan, ET Bureau Jul 25, 2015, 06.51PM IST. "Capital Foods' brand Chings's Secret exits noodles market – timesofindia-economictimes". Articles.economictimes.indiatimes.com. Retrieved 2016-08-01.
- ↑ Ashok Prasad. "Indian companies target children to push green messages ... and sell products | Guardian Sustainable Business". The Guardian. Retrieved 2016-08-01.
- ↑ "Ching's and Ranveer Singh look to 'bajao' hunger in India | Advertising | Campaign India". Campaignindia.in. 2015-05-26. Retrieved 2016-08-01.
External links
Wikimedia Commons has media related to Ching's Secret. |