Chrysler LH platform

1999 Chrysler 300M

The LH platform served as the basis for the Chrysler Concorde, Chrysler LHS, Chrysler 300M, Dodge Intrepid, Eagle Vision, and the final Chrysler New Yorker. A Plymouth to be called the "Accolade" was planned, but never saw production. The platform pioneered Chrysler's "cab-forward" design; featured on some Chrysler, Dodge, and Eagle cars in the 1990s and early 2000s.

Development

As the 1990s dawned, Chrysler faced a renewed round of financial troubles. The US economy slipped into a recession following the 1987 Black Monday stock market crash and the Savings and Loan Crisis, but the company's main problems were due to a lack of engineering innovation and careless spending during the years of prosperity in the 80s. Most of Chrysler's lineup was based on the proven, but dated K-car platform, plus debt accumulated from expensive purchases including Italian automakers Lamborghini and Maserati, along with American Motors, and critics routinely criticized their inability to produce cars that were competitive with Japanese companies or Ford, which had just struck a coup-de-grace with the Taurus line.

It was also widely believed that Chairman Lee Iacocca had stayed at the helm of Chrysler too long. Thus, it was time for the automaker to make a fresh start for the 1990s. In 1992, Iacocca (who had just turned 68) was finally persuaded to retire. Although some suspected that he would turn the reins over to Bob Lutz, he instead designated the more conservative, straitlaced Bob Eaton as new chairman.[1] With Chrysler facing an uncertain future at the time, engineering teams were allowed to explore new designs that had been largely discouraged under Iacocca's tenure.

The LH platform was based on the American Motors-developed and Renault-derived Eagle Premier. According to Bob Lutz, "[t]he Premier had an excellent chassis and drove so damned well that it served as a benchmark for the LH ... the spiritual father, the genetic antecedent of the LH is the Premier."[2] Like the Premier, the LH-cars featured a longitudinally-mounted engine with a front-wheel drive drivetrain, unusual in most American front-wheel drive cars, but a hallmark of Renault's designs.[3] This arrangement meant that the design team had to use a chain to connect the automatic transmission with the front differential, a design reminiscent of the original Oldsmobile Toronado though subject to greater wear and noise.

The LH platform team was headed by François Castaing, who was previously responsible for product engineering and development at American Motors Corporation (AMC). Working with an engineering team of only 700, it took just over three years from the styling studio to the showrooms.[4] To give focus for the platform engineering team, the benchmark target was the Eagle Premier.[5]

The Dodge and Eagle LH cars competed directly against the Ford Taurus and other mid-size cars, largely replacing the K-based C-bodies. The Chrysler models competed with upmarket domestics such as Buick and Oldsmobile. The LH cars debuted in 1993, and were updated in 1998. The LH platform was replaced with the rear-wheel drive Chrysler LX platform for the 2005 model year. While Chrysler's sales never rose to the levels of those popular rivals, the LH vehicles succeeded in altering Chrysler's previously dowdy public image, recasting the automaker as an innovative design leader. The cab-forward look also influenced Chrysler's subsequent compact PL (Chrysler Neon) and midsize JA platform car designs in the 1990s.

Much as the company had done in the months leading up to the introduction of the K-platform cars in 1980, Chrysler referred directly to the LH platform in advertisements touting the advantages of its "cab-forward" architecture (generally meant to imply wheels moved out towards the corners of the body; a short, sloping hood; and a large windshield extending from base over the front wheels), and also referred to the platform name for the Chrysler LHS sedan.

Although the real "gold mine" of Chrysler's acquisition of AMC was the Jeep brand, their minivans and LH sedans also helped to bail the company out of almost certain bankruptcy in the 1990s.[6]

First generation (1993-1997)

A First generation LH car, the Chrysler Concorde

The first generation LH cars used the existing 3.3 L OHV V6 as well as a new 3.5 L SOHC V6, and a four-speed automatic transmission.

Cars that used the first version of the LH platform include:

All versions shared a 113-inch (2,900 mm) wheelbase. One year after the original three cars were introduced, the "stretched" LHS and New Yorker had different rear bodywork providing 5 inches (130 mm) more overall length as well as a revised rear seat providing more leg room.

Originally, Chrysler came close to giving Plymouth a variant of the LH platform, called the Plymouth Accolade, a name consistent with the then-current Plymouth Acclaim. It was to be a base model below the equipment level of the Intrepid. The Accolade never made it into production.[7]

Second generation (1998-2004)

2000 Chrysler LHS, a second generation LH car

The second generation LH cars used the 2.7 L DOHC V6 and 3.2 L SOHC V6, as well as an updated version of the older 3.5, and a four-speed automatic transmission.

Cars that used the second version of the LH platform include:

When Chrysler discontinued the Eagle brand after 1998, the Chrysler 300M was introduced as a replacement for the Vision. All models again shared a wheelbase of 113 inches (2,870 mm). The 300M was several inches shorter than Concorde, Intrepid, & LHS, due to shorter front and rear overhangs in order to bring the car's length under 5 meters.

Media

One episode of Robert Reich's 1992 PBS miniseries Made In America focused on the then-yet-to-be-released LH's development and its role in reversing Chrysler's flagging fortunes. A camouflaged Dodge Intrepid is seen being put through the paces at Chrysler's test track, along with concept sketches and other behind-the-scenes activities.

See also

References

  1. ↑ Hyde, Charles K. (2003). Riding the Roller Coaster: A History of the Chrysler Corporation. Wayne State University Press. p. 281. ISBN 978-0-8143-3091-3.
  2. ↑ Hailig, John A. "To the Edge and Back: Re-Emergence in the Eighties". Automobile Quarterly. 32 (4): 104.
  3. ↑ Gold, Aaron. "Eagle Premier/Dodge Monaco: American-branded Eurocars". About.com Cars. Retrieved 2 April 2014.
  4. ↑ Allen, Mike; Dunne, Jim (October 1992). "America Goes International: Led by Chrysler's LH sedans". Popular Mechanics. 169 (10): 38. Retrieved 2 April 2014.
  5. ↑ Lutz, Robert A. (2003). Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time. John Wiley & Sons. p. 34. ISBN 978-0-471-46322-1.
  6. ↑ Lynch, Peter S.; Rothchild, John (1993). Beating the Street. Simon & Schuster. p. 303. ISBN 978-0-671-75915-5.
  7. ↑ Miske, Douglas; Larry's Dodge Intrepid Page. "1993-1997 Dodge Intrepid, Eagle Vision, and Chrysler Concorde, New Yorker, and LHS". allpar.com. Retrieved 2 April 2014.

External links

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