Las Vegas Festival Grounds

Las Vegas Festival Grounds
Former names MGM Resorts Festival Grounds
City of Rock
Address Las Vegas, Nevada
Location 3799 Las Vegas Boulevard South
Owner MGM Resorts International
Cirque du Soleil
Yucaipa Companies
Opened May 9, 2015
Tenants
Rock in Rio USA
Website
mgmresorts.com/festivals

Las Vegas Festival Grounds (formerly MGM Resorts Festival Grounds)[1][2] is a 33-acre (13 ha) open-air venue located on the Las Vegas Strip, north of the MGM-owned Circus Circus Hotel and Casino in Winchester, Nevada.

History

From 1941 to 1960 the El Rancho Vegas once occupied the land.

The venue was developed by MGM Resorts International, Cirque du Soleil, and Ron Burkle's Yucaipa Companies, primarily to serve as the site of the biannual music festival Rock in Rio USA, which held its inaugural edition in 2015. MGM has positioned the grounds as a site for festivals, concerts, and sporting events (such as boxing, mixed martial arts, and soccer) as a compliment to its other venues in the area.[3][4]

The site was initially referred to as the City of Rock, named after its equivalent in Rio de Janeiro for the Brazilian version of the Rock in Rio festival. In October 2015, the MGM Resorts branding was dropped and the site was renamed to simply Las Vegas Festival Grounds. The renaming was part of an effort to downplay MGM's role in the venue to improve its marketability for third-party events, and to brand the site as being part of Las Vegas's "community".[1]

Notable events

2015 Rock in Rio was held at the venue. Taylor Swift kicked off the North American leg of her 1989 World Tour here on 15 May 2015.

In April 2016, the Las Vegas Festival Grounds hosted the ACM Party For a Cause Festival on the weekend preceding the Academy of Country Music Awards.[5][6]

References

  1. 1 2 "No MGM Resorts: It's now Las Vegas Village and Las Vegas Festival Grounds". Las Vegas Sun. Retrieved 20 November 2015.
  2. ↑ "MGM Resorts Festival Grounds is looking a lot less like a lot". Las Vegas Sun. April 1, 2015. Retrieved 20 November 2015.
  3. ↑ "MGM Resorts, Cirque to build 33-acre, open-air venue to host Rock in Rio in Las Vegas". Las Vegas Sun. Retrieved 23 April 2014.
  4. ↑ "Rock In Rio USA Teams With MGM, Cirque & Yucaipa Ahead of 2015 Debut". Billboard.biz. Retrieved 23 April 2014.
  5. ↑ "Strip Scribbles: ACM lineup expands, Super Bowl 50 chefs, Fetish & Fantasy Ball". Las Vegas Sun. Retrieved 14 February 2016.
  6. ↑ "Country music awards to return to Vegas with 3-day festival". Las Vegas Review-Journal. Retrieved 14 February 2016.
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