Coco Juku

Coco juku
Private owned by Nichii Gakkan
Industry Education
Founded Tokyo, Japan April 2012
Headquarters Tokyo, Japan
Website http://cocojuku.jp/~nichii_coco/

Coco Juku (COCO塾), which stands for Communication Competence, is an English conversation school (eikaiwa) in Japan. The school was founded in 2012 by Nichii Gakkan, which also owns the English conversation school Gaba Corporation. Coco Juku's lessons began on April 10, 2012[1] and the "Coco Junior" program for children began in April 2013.[2]

From 2013 it also began offering Japanese lessons under the name "Japanese course for foreigners".[3]

Branches

In April 2012 Coco Juku opened for business at six locations, and planned to open 92 locations within their first year.[4] As of June 2015 it has 80 locations across Japan.[5]

Unions

Coco Juku requires all employees, including foreign teachers, to belong to their in-house union, the Nichii Gakkan Union (ニチイ学館労働組合)[6][7]

In addition, some instructors belong to the General Union.[8]

Final payment for employees

Article 23 of Japan's Labor Standards Act states that when a worker completes work for an employer their final payment should be paid within seven days.[9] Coco Juku does not follow this rule and pays employees the next month. In 2014 a Coco Juku employee who was resigning requested his pay within the seven days mandated by law, and was refused. The General Union became involved and made contact with Nichii Gakkan, the parent company of Coco Juku. Nichii Gakkan ordered Coco Juku to make the payment within the seven days, which the company did.[10]

Advertising

After an initial 2012 advertising campaign featuring "Dr Coco", a suited foreign man, the company changed tack and from later in 2012 launched a series of advertisements using well-known Japanese actor Yūsuke Iseya.[11]

See also

References

  1. ↑ Nikkei website ニチイ学館、英会話スクール「ＣＯＣＯ塾」を開講 Retrieved June 1, 2012 Archived May 3, 2012, at the Wayback Machine.
  2. ↑ Coco Juku 子ども向け英語スクールをお探しならCOCO塾ジュニア Retrieved June 11, 2014 (Japanese)
  3. ↑ Coco Juku website Japanese Course for foreigners Retrieved on June 11, 2014
  4. ↑ Nikkei website ニチイ学館、英会話スクール「ＣＯＣＯ塾」を開講 Retrieved June 1, 2012 (Japanese) Archived May 3, 2012, at the Wayback Machine.
  5. ↑ Cocojuku homepage 教室のご案内 Retrieved June 17, 2015(Japanese)
  6. ↑ General Union website Working at Cocojuku? September 20, 2012 Retrieved on June 11, 2014
  7. ↑ Nichii Gakkan Union website Retrieved July 28, 2014
  8. ↑ General Union website Working at Cocojuku? September 20, 2012 Retrieved on June 11, 2014
  9. ↑ Japan Institute for Labour Policy and Training website Labor Standards Act Retrieved June 20, 2014
  10. ↑ General Union website Coco Juku ordered to pay up May 12, 2014 Retrieved June 20, 2014
  11. ↑ Coco Juku webpage CMギャラリー (Japanese) Retrieved June 11, 2014


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