Colors (Halsey song)

"Colors"
Single by Halsey
from the album Badlands
Released February 9, 2016 (2016-02-09)
Format
Genre Electropop
Length 4:09
Label
Writer(s)
Producer(s) Dylan William
Halsey singles chronology
"New Americana"
(2015)		 "Colors"
(2016)		 "Castle"
(2016)

"Colors" is a song by American singer and songwriter Halsey from her debut studio album, Badlands (2015). It was released on February 9, 2016 as the album's third single. The song was made available as a 7" single and a five-track remix EP titled "Complimentary Colors".

Background

An electropop song,[1] "Colors" was written by Halsey and Dylan Bauld, and produced by Dylan William. Halsey expressed to Complex magazine:[2]

"[Blue is] just my creative color. It's like so many things at once. It's electric, and it's bright, but it's also calm. It's also ethereal. Blue is just an otherworldly color to me. Blue is the sky. Blue is the sea. Blue for me represents the unexplored territory."

On January 21, 2016, Halsey revealed the single's artwork via Twitter. The art had been painted on the side of a building located at the intersection of Franklin Street and Meserole Avenue in Williamsburg, Brooklyn.[3] The picture features a black human silhouette standing in front of a dark green background. Lilac paint splashes around the head of the figure, which is a reference to the song's bridge. Upon its release, MTV's contributor Madeline Roth compared the reveal to the advertising campaign preceding Justin Bieber's album Purpose.[4]

Music video

A music video for the single was directed by Tim Mattia and released on February 25, 2016.[5] Prior to its release, Halsey unveiled two teasers of the music video on her Twitter and Facebook account. She also announced that the video would premiere on February 25, 2016, and would co-star actor Tyler Posey.[6]

The video received a positive reception upon release, with critics mainly focusing on the video's plot twist. Nylon contrasted the song's "dreamy nature" with the video's roller coaster storyline.[7]

Live performances

"Colors" was promoted by Halsey in a number of live appearances, including Jimmy Kimmel Live, Boston Calling Music Festival and at 02 Academy Islington, London.[8]

Track listing

  1. "Colors" (Stripped) – 4:26
  2. "Colors" (Audien Remix) – 4:30
  3. "Colors" (Sam Feldt Remix) – 4:46
  4. "Colors" (Blonde Remix) – 4:58
  5. "Colors" (Joel Fletcher & Nathan Thomson Remix) – 4:11
A. "Colors" – 4:09
B. "Colors" (Stripped) – 4:26

Charts

Chart (2016) Peak
position
Australia (ARIA)[11] 99
Czech Republic (Rádio Top 100)[12] 24
Czech Republic (Singles Digitál Top 100)[13] 58
Slovakia (Singles Digitál Top 100)[14] 66
US Bubbling Under Hot 100 Singles (Billboard)[15] 8
US Dance Club Songs (Billboard)[16] 23
US Mainstream Top 40 (Billboard)[17] 38

Certifications

Region Certification Certified units/Sales
United States (RIAA)[18] Gold 500,000double-dagger

double-daggersales+streaming figures based on certification alone

Release history

Region Date Format Label Ref.
United States February 9, 2016 Adult album alternative radio [19]
February 29, 2016 Hot adult contemporary radio [20]
March 1, 2016 Contemporary hit radio [21]
Various April 22, 2016 Digital EP – "Complementary Colors" Astralwerks [9]
United States June 17, 2016 7" single [22]
Various
(except United States)		 June 24, 2016 Virgin EMI [23]

References

  1. ↑ Mike Wass (2016-01-07). "Halsey Preps "Colors" As The Third Single From 'Badlands'". Idolator. Retrieved 2016-04-27.
  2. ↑ Morris, Jessie. "Halsey Talks Her New Album, 'Badlands'". Complex. Retrieved 2016-04-27.
  3. ↑ "HALSEY ANNOUNCES NEW SINGLE "COLORS" VIA BROOKLYN GRAFFITI". fuse.tv. Retrieved 2016-02-08.
  4. ↑ "Halsey Announced Her New Single In A Very Bieber-esque Way". mtv.com. Retrieved 2016-02-08.
  5. ↑ Geffen,Sasha. "HALSEY HAS A CRUSH ON TYLER POSEY IN THE 'COLORS' VIDEO — OR DOES SHE?". MTV.
  6. ↑ Lauletta, Tyler. "HALSEY DROPS TEASER FOR "COLORS" VIDEO FEAT. TYLER POSEY". Fuse.
  7. ↑ Hartounian, Nanor. "Halsey's New Music Video Will Take You On An Emotional Roller Coaster". Nylon.
  8. ↑ "Live Review: Halsey @ O2 Academy Islington, London - Fortitude Magazine". fortitudemagazine.co.uk. Retrieved 2015-10-11.
  9. 1 2 "Complementary Colors – EP by Halsey". iTunes Store (US). Retrieved August 29, 2016.
  10. ↑ "Halsey Releases Limited Edition "Colors" 7"". Astralwerks. May 30, 2016. Retrieved August 29, 2016.
  11. ↑ Ryan, Gavin (March 12, 2016). "ARIA Singles: Lukas Graham Spends 4th Week at No 1". Noise11. Retrieved March 12, 2016.
  12. ↑ "ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: insert 201627 into search. Retrieved July 11, 2016.
  13. ↑ "ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: insert 201614 into search. Retrieved August 29, 2016.
  14. ↑ "SNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: insert 201614 into search. Retrieved August 29, 2016.
  15. ↑ "Bubbling Under Hot 100". Billboard. Archived from the original on March 1, 2016. Retrieved April 19, 2016.
  16. ↑ "Halsey – Chart history" Billboard Hot Dance Club Songs for Halsey. Retrieved May 10, 2016.
  17. ↑ "Halsey – Chart history" Billboard Pop Songs for Halsey. Retrieved March 22, 2016.
  18. ↑ "American single certifications – Halsey – Colors". Recording Industry Association of America. August 26, 2016. Retrieved September 20, 2016. If necessary, click Advanced, then click Format, then select Single, then click SEARCH
  19. ↑ "Alternative > Future Releases". All Access Music Group. Archived from the original on February 1, 2016. Retrieved January 6, 2016.
  20. ↑ "Hot/Modern/AC > Future Releases". All Access Music Group. Archived from the original on February 22, 2016. Retrieved February 12, 2016.
  21. ↑ "Top 40/Mainstream > Future Releases". All Access Music Group. Archived from the original on February 19, 2016. Retrieved February 12, 2016.
  22. ↑ Lantinen, Chris (May 20, 2016). "Halsey's 'Colors' 7-inch up for pre-order". Modern Vinyl. Retrieved August 29, 2016.
  23. ↑ "Colors 7" Single". Virgin EMI Records. Retrieved August 29, 2016.
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