Courts Malaysia

Courts Malaysia
Public
Genre Retail (Specialty)
Founded 1986
Headquarters Malaysia
Area served
Singapore, Malaysia, Indonesia and Thailand
Products Furniture, Electronics
Website Official Site

Courts Malaysia, is a consumer electronics and furniture retailer in Malaysia with a network of 60 stores nationwide and a staff strength of 1,100. Courts has been operating in Malaysia for 27 years.

History

Incorporated on 23 July 1986 as a private limited company under the name Courts Furnishers (Malaysia) Sdn. Bhd, Courts changed its name to Courts Sdn Bhd on 30 June 1997. Courts subsequently converted into a public company and assumed its present name, Courts Sdn Bhd on 1 July 1997. Courts was listed on the Main Board of the Kuala Lumpur Stock Exchange (now known as Bursa Malaysia Securities Berhad) on October 11, 2000 and delisted again from bursa Malaysia 3 September 2007 markets following the completion of ownership engagement with Malaysia Retail Group. Courts is now located in Singapore, Malaysia, Indonesia and Thailand.

Re-branding

Courts has been undergoing various stages of a re-branding initiatives since 2006. Phase 1 of the reformatting of its urban stores adopting the ‘refreshed’ look and feel with an expanded product range in contemporary furnishing and in electronics.

Courts entered Phase 2 of its re-branding with the launch of Courts Megastore in December 2007. Phase 2, also includes the refurbishment of the rest of the Courts outlets scheduled to be completed in March 2009.

Courts Megatron

Courts Malaysia is planning to open its first 'Big-Box' Megastore in Malaysia in the early second half of 2013. This will be sited on the ground and first floor of the 8trium building in Sri Damansara. This 108,000 sq ft store will be the ultimate one-stop lifestyle destination built on a retail proposition to provide choice, value, experience, service and payment options of credit, cash or credit card to consumers.

The concept of launching Courts Megastore targets the urban consumer’s evolving tastes and needs as well as appealing to a broader market which may not be aware of Courts. Courts Megastore will offer many first-in-Malaysia concepts such as Hot off the Docks, Countdown Corner, Dr. Digital, Sleep Clinic, made-to-order and many more.

References

External links

This article is issued from Wikipedia - version of the 11/12/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.