Cupcake Digital Inc.

Cupcake Digital Inc.

Type	Private
Industry	Children’s Mobile Applications
Genre	Consumer
Founded	June 2012
Founder	Brad Powers, CEO Susan Miller, President
Headquarters	New York, NY, USA
Number of locations	Moncton, New Brunswick, Canada Santa Barbara, CA Richmond, VA
Number of employees	50
Website	www.cupcakedigital.com

Cupcake Digital Inc. is an independent developer of mobile applications for tablets and smartphones focusing on the children’s market (ages 2 through 8). Cupcake Digital is headquartered in New York City with offices in Moncton, New Brunswick (Canada), Santa Barbara, California, and Richmond, Virginia.

History

Background

Cupcake Digital Inc. was founded in June 2012 by Brad Powers and Susan Miller.

The company’s current focus is on the production and distribution of children’s apps (applications used on mobile devices) containing interactive storybooks and games that are developed primarily for tablet and mobile platforms, including Apple iOS (iPhone, iPad, iPod Touch), Google Android, Barnes & Noble’s Nook, and Amazon Kindle Fire.

In March, 2012, prior to the formal founding of the company, Cupcake Digital launched its first app, Wubbzy’s Pirate Treasure. The app was distributed on the Apple, Amazon, and Android distribution platforms. It was the recipient of the 2013 Parent’s Choice Classic Fun Stuff award.^[1]

Licensed Properties

The majority of the company’s apps “transcreates” creative assets from each licensed property into “deluxe storybooks,” iLearning books, educational games, and other apps. As of the end of 2014, Cupcake Digital’s portfolio of licensed children’s properties included:

Animal Planet	Five Little Pumpkins	Pirates	The Croods
Arthur Christmas	Fraggle Rock	Peanuts (Movie and Classic)	Rise of the Guardians
Babar	How to Train Your Dragon (TV, Movies)	Puss in Boots	The Nut Job
Ben 10	Ice Age Franchise	Rio (1&2)	The Penguins of Madagascar
Biscuit the Yellow Puppy	Kung Fu Panda (Movies, TV, etc.)	Shrek 4	Tickety Toc
Cloudy with a Chance of Meatballs 1 & 2	Lalaloopsy	Shrek Evergreen	Transformers MixMatch
Discovery Kids	Madagascar (Movie 3, Evergreen)	Sid the Science Kid	Tree Fu Tom
Dora the Explorer	Max & Ruby	Smurfs Publishing	Turbo
Dragon's Lair	Megamind	SpongeBob	VeggieTales
DreamWorks Dragons	Mike the Knight	Strawberry Shortcake	Wow! Wow! Wubbzy!
Yo Gabba Gabba!

Acquisitions

In March 2013, Cupcake Digital acquired zuuka Inc.,^[2] developers of the popular iStoryTime Library. With over 200 children’s e-books, the acquisition became the basis for the company’s children’s app subscription platform, and expansion into children’s e-books and video content.

In November 2014, Cupcake Digital acquired Little Bit Studio, LLC,^[3] developers of the popular Bugs and Buttons^[4] series of apps for children. This acquisition is the company’s first step in creating and building original properties for the consumer products market.

Applications Developed

Cupcake Digital’s digital library includes the following “deluxe storybooks,” iLearning books, and educational game apps.

Yo Gabba Gabba! Birthday Party

Lalaloopsy Diner

The Smurfs iTalk

Strawberry Shortcake : Perfect Puppy Doctor

Bugs and Buttons

Bug Art

Bugs and Buttons 2

Snoopy’s All Star Football

A Very Yo Gabba Gabba! Christmas

Olivia Dreams: An Interactive Storybook

Turbo FAST: Interactive Storybook

Wubbzy Racecar

Sparky – The Case Of The Missing Smoke Alarms

Strawberry Shortcake Beauty Salon

Yo Gabba Gabba! Music is Awesome

Rio 2 Sky Soccer

How to Train Your Dragon 2 (The Official Storybook App)

Tree Fu Tom: Squizzle Quest

Strawberry Shortcake Summer Fun

Tickety Tic Card Maker Time

Dragons – Defenders of Berk

Wubbzy’s Beauty Salon

Discovery Kids Dinosaur Puzzle and Play

Strawberry Shortcake Jumbo Coloring Book

Rio 2 (The Official App for the Movie)

Biscuit’s Birthday

Meet Biscuit

Biscuit’s Valentine’s Day

Biscuit Visits the Pumpkin Patch

Puss In Boots Movie Storybook

Madagascar Movie Storybook Collection – Complete

Madagascar 3 Movie Storybook Deluxe

Yo Gabba Gabba! Babies

Wee Sing 123

Wee Sing ABC

Kung Fu Panda Holiday

Kung Fu Panda 2 Storybook

The Penguins of Madagascar Read & Play

The Penguins of Madagascar – The Lost Treasure of the Golden Squirrel

Sid the Science Kid Read & Play

Rio Read And Play How To Train Your Dragon

Barney’s Storybook Treasure

Ice Age Movie Storybook Collection

Rise of the Guardians Movie Storybook

Turbo Movie Storybook Deluxe

Transformers Dark of the Moon Mix & Match Book

Mike the Knight Storybook Treasury

The Smurfs 2 Movie Storybook

The Smurfs Movie Storybook

The Croods Movie Storybook Deluxe

Cloudy with a Chance of Meatballs Movie Storybook & Cloudy 2 Children’s Activity Book

Strawberry Shortcake Color and Play

The Nut Job (The Official App)

Yo Gabba Gabba! Party in My Tummy

VeggieTales: It’s a Very Merry Larry Christmas

Strawberry Shortcake Berryfest Princess

Babar & Badou’s Musical Marching Band

Sparky’s Birthday Surprise

Tickety Toc Bubble Time

Fraggle Rock Game Day Free

Fraggle Rock Game Day

Fraggle Friends Forever Puzzle and Play Free

Wubbzy’s 123 Learn & Play

Strawberry Shortcake Berry Best Friends

Good Night Wubbzy Bedtime Counting

Wubbzy’s ABC Learn & Play

Wubbzy and The Princess

Wubbzy’s Mash-Em Fun

Fraggle Friends Forever

Wubbzy’s Animal Coloring Book

Wubbzy’s Dance Party

Wubbzy’s Magic School

Wubbzy The Superhero

Animal Planet Hide & Seek Pets

Wubbzy Loves You

Wubbzy’s Fire Engine Adventure

Wubbzy’s Dinosaur Adventure

Wubbzy’s The Night Before Christmas

Wubbzy’s Train Adventure

Wubbzy’s Awesome Adventure

Disco Dancin’ Wubbzy

Wubbzy’s Kooky Kostume Kreator

Awards & Industry Recognition

Cupcake Digital has been recognized eight times by the Parent’s Choice Foundation^[5] and six times by The Children’s Technology Review.^[6]

2014

The Children’s Technology Review Editor’s Choice Award: How To Train Your Dragon 2 (The Official Storybook App)^[7]
Cynopsis Kids !maginination Award (ebook): Strawberry Shortcake Berryfest Princess^[8]
The Children’s Technology Review Editor’s Choice Award: The Nut Job (Official App for the Movie)^[9]
The Children’s Technology Review Editor’s Choice Award: RIO 2 (Official App for the Movie)^[10]
Parent’s Choice Approved: Wee Sing 123^[11]
Parent’s Choice Approved: Babar & Badou’s Musical Marching Band^[12]

2013

The Children’s Technology Review Editor’s Choice Award: Sparky’s Birthday Surprise^[13]
The Children’s Technology Review Editor’s Choice Award: Wubbzy’s Magic School^[14]
The Children’s Technology Review Editor’s Choice Award: Wubbzy Dance Party^[15]
Parents’ Choice Fun Stuff Award: Wubbzy’s Dance Party^[16]
Parents’ Choice Fun Stuff Award: Wubbzy’s Train Adventure^[17]
Parents’ Choice Fun Stuff Award: Wubbzy’s Space Adventure^[18]
Parents’ Choice Fun Stuff Award: Wubbzy’s Pirate Treasure^[19]
Parents’ Choice Fun Stuff Award: Wubbzy’s The Night Before Christmas^[20]
Parents’ Choice Fun Stuff Award: Wubbzy’s Fire Engine Adventure^[21]
Cynopsis Kids !maginination Award – Honorable Mention: Wubbzy’s Space Adventure^[22]
Cynopsis Kids !maginination Award - Honorable Mention: Animal Planet Hide & Seek Pets^[23]
Parents’ Choice Recommended Mobile App: Fraggle Friends Forever^[24]

Compliance

The company complies with industry “best practices” and Federal Trade Commission (“FTC”) consumer privacy regulations.

The Federal Trade Commission has published updated privacy protections for children online (Children’s Online Privacy Protection Act of 1998, or “COPPA”). The company has affirmed that it is currently in compliance with COPPA rules, which restrict the collection of personal, non-personal and analytical data from children as well as gaining parental permission.^[25]

References

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