Dencio's

Dencio's Bar and Grill
Wholly owned subsidiary
Industry Restaurants
Founded 1991 in Quezon City, Philippines
Founders Dennis Nakpil
Dennis Mariano Jr.
Headquarters Makati, Philippines
Number of locations
 30
Key people
 Martin P. Lorenzo (CEO)
Products Philippine cuisine
Revenue P249 million Decrease (2007)[1]
P60 million Increase (2008)[2]
Parent Max's Group Inc. (formerly Pancake House Inc.)
Website www.dencios.biz
Sisig served on a hot plate.

Dencio's Bar and Grill, simply referred to as Dencio's, is a group of restaurants based in the Philippines.

History

Dencio's at SM City Clark in Angeles City.

Dennis Nakpil and Dennis Mariano Jr. thought of creating a restaurant that emphasizes certain Philippine traditions. Their principle was "bringing the BARRIO into the metropolis." Thus, they opened one in Quezon City in 1991.[3] They named it Dencio's. Dencio is a Philippine variant of Dennis, the name of the two founders.[4]

In 2004, Dencio's was purchased by Pancake House Incorporation (now Max's Group Incorporation) for one hundred and sixty million pesos. To buy the chain, almost all that money (one hundred and fifty million) had to be borrowed from banks.[5]

Pugad Dencio's

Some characters from Pugad Baboy, a famous comic strip in the Philippines, are portrayed in Dencio's ads and menus. This was a concept proposed by two officials of the chain. It was believed though that the comic characters and the restaurant chain make a more perceived image of the local table custom. They call this Pugad Dencio's. This form of advertisement also goes with a song which is performed by rock band Sugarfree.[6]

References

  1. ↑ Darwin G. Amojelar (November 21, 2007). "Pancake House hikes profit on sales uptick". The Manila Times Internet Edition. Retrieved 2009-03-25.
  2. ↑ Zinnia B. Dela Peña (April 17, 2008). "Pancake House earnings soar 58%". The Philippine Star. Retrieved 2009-03-25.
  3. ↑ "Dining Guide to Restaurants and Bars in the Philippines: Dencio's". Chibog.com. Retrieved 2009-01-12.
  4. ↑ Anna Kristine Pasco. "Three for Satisfaction". On the Rocks. Retrieved 2009-01-14.
  5. ↑ Jennifer B. Austria (May 21, 2004). "Pancake House buying Dencio's chain for P160m". Manila Standard Today. Retrieved 2009-01-15.
  6. ↑ Camille V. Pilar (June 18, 2008). "Sizzling sisig and a side dish of stories". Manila Standard Today. Retrieved 2009-01-12.

External links

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