Dheeraj Sharma

Dheeraj Sharma is a marketing professor and writer. He has taught at numerous educational institutions including University of North Texas, Louisiana Tech University, University of Winnipeg, Ball State University and Athabasca University.

Education

Sharma has a doctoral degree with a major in marketing and a double minor in psychology and quantitative analysis from Louisiana Tech University. His primary research interests are Workforce motivation, behavioral channel theory, international marketing strategy, personal selling, brand management, social media management, and ethics. As a student, Dr. Sharma was Robert B. Toulouse Doctoral Fellow and Graduate School Doctoral Fellow.[1] He is a member of who's who of American professionals.[2]

Career

Sharma is past Associate Editor of the Journal of Marketing Channels. He is past editor of the Academy of Marketing Science proceedings and the Academy of Marketing Science Cultural Perspectives[3] Sharma has over 100 articles published in reputable journals and conference proceedings.. He is an active member of the Academy of Marketing Science, American Marketing Association, and National Conference of Sales Management. Sharma has authored several books [4][5]

His book on leadership is one of the most talk about books in recent times [6]

He is a keynote speaker on sales force motivation, ethics, and international business in North America, Europe, and Asia.[7][8][9]

Prof Sharma's work in the public policy domain is well recognized. He has served as consultant or in advisory roles with Ministry of Home Affairs, Ministry of Defense, Ministry of Youth Affairs and Sports, Ministry of Commerce, Govt of Gujarat, Govt of Punjab, and Govt of Delhi [10][11] [12] He has consulted or conducted training programs for large number of multinational companies, national companies, and various government of India organizations.

He has conducted/participated in training programs and engaged in consulting assignment(s) with ICI Paints, Duncan Holdings LLC, Globe Rangers LLC, Hero Cycles Ltd, First Merchants Bank of America, Ambuja Cements, Mahindra and Mahindra, Tata Motors, Tata Teleservices Ltd, Tata Housing, Exide batteries, Central Warehousing Corporation, Life Insurance Company, Employee State Insurance Corporation, PGIMER, Vodafone, Alkem Pharma, Zydus Pharma, Watson Pharma, Colgate Palmolive, KPMG, Price Waterhouse Cooper, JK Fenner, Bajaj Auto, Cadbury, Punjab Milkfed among others.

BOOKS:

PRINCIPLES OF MARKETING:[13]

BUSINESS TO BUSINESS MARKETING:[14]

LEADERSHIP LESSONS FROM MILITARY:[15]

CONSUMER BEHAVIOR:[16]

CROSS CULTURAL PERSPECTIVE IN GLOBAL MARKETPLACE:[17]

Proceeding of Academy of Marketing Science:[18]

Swinging the Mandate: Developing and Managing a Winning Campaign[19]

Notes

  1. ↑ American Marketing Association: http://www.business.uconn.edu/consortium/fellowsS-Z.asp/.
  2. ↑ Who's who: http://news.latech.edu/2006/02/17/graduate-whos-who-list-announced/.
  3. ↑ The Academy of Marketing Science Team: http://ams.ieseg.fr/scientific-committee/.
  4. ↑ <http://hed.cengage.co.in/section/academic-professional/business-economics/marketing/35/mktg-1e/9788131517086>
  5. ↑ <http://hed.cengage.co.in/section/academic-professional/business-economics/marketing/35/b2b-marketing-south-asian-perspective-11e/9788131520796>
  6. ↑ <http://www.business-standard.com/article/management/the-strategist-top-five-114113000585_1.html>
  7. ↑ Calgary Herald: http://www.calgaryherald.com/business/Slowdown+means+opportunity+some+industries/1328173/story.html/.
  8. ↑ Vancouver Sun: http://www.vancouversun.com/Life/Slowdown+means+opportunity+some+industries/1328173/story.html
  9. ↑ Winnipeg Uniter: http://uniter.ca/view/5321/
  10. ↑ <http://www.hindustantimes.com/education/punjab-ropes-in-iim-ahmedabad-to-modernise-prisons/story-iWET8tKGBs8yWmytaH8PuJ.html>
  11. ↑ <http://timesofindia.indiatimes.com/city/ahmedabad/IIM-Ahmedabad-professor-to-help-security-forces-beat-work-stress/articleshow/15010704.cms>
  12. ↑ <http://timesofindia.indiatimes.com/city/delhi/Tihar-seeks-IIM-As-help-for-better-branding-of-products/articleshow/10460886.cms>
  13. ↑ <http://www.amazon.in/MKTG-Dheeraj-Sharma/dp/813151708X>
  14. ↑ <http://www.amazon.in/B2B-Marketing-A-South-Asian-Perspective/dp/813152079X>
  15. ↑ <http://www.sagepub.in/books/Book243891?prodTypes=any&imprint=%22SAGE%20Response%22&sortBy=defaultPubDate%20desc&fs=1>
  16. ↑ <http://www.amazon.in/Consumer-Behavior-A-Managerial-Perspective/dp/8131528537>
  17. ↑ <http://download.springer.com/static/pdf/180/bok%253A978-3-319-18696-2.pdf?originUrl=http%3A%2F%2Flink.springer.com%2Fbook%2F10.1007%2F978-3-319-18696-2&token2=exp=1457875170~acl=%2Fstatic%2Fpdf%2F180%2Fbok%25253A978-3-319-18696-2.pdf%3ForiginUrl%3Dhttp%253A%252F%252Flink.springer.com%252Fbook%252F10.1007%252F978-3-319-18696-2*~hmac=19f88c54c048d64648c4c5c11f88afddf2f3dfeb2a0f93a2f8ec3d871b26d10d>
  18. ↑ <https://books.google.co.in/books?id=SkRTBQAAQBAJ&pg=PA232&lpg=PA232&dq=cross+cultural+dheeraj+academy+of+marketing&source=bl&ots=AdRI_vxl3R&sig=iAM9CX_BHBMJGDkyc4BsUIgKzyM&hl=en&sa=X&ved=0ahUKEwiEpfrd273LAhXGno4KHdQ8CIcQ6AEIHjAB#v=onepage&q=cross%20cultural%20dheeraj%20academy%20of%20marketing&f=false>
  19. ↑ Swinging the Mandate: https://books.google.co.in/books?id=dBnpDAAAQBAJ
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