Donald Duck (orange juice)

Donald Duck is the name of a brand of frozen and refrigerated orange juice by the Florida's Natural Growers agricultural cooperative, which was known as Citrus World from 1969 to 1998, and before that as the Florida Citrus Canners Cooperative. The brand was introduced in 1940 and is the cooperative's oldest brand.[1] Donald Duck, one of Walt Disney's cartoon and comic book characters, is the mascot for the brand. He appears on the packaging and marketing, and in its advertising. For many years Donald Duck also appeared on the juice plant's water storage tank in Lake Wales,[2] until 1998, when the cooperative decided to remove the Donald Duck logo as part of its name change and rebranding.[3]

In 1987 the brand was the subject of a lawsuit between Citrus World and its rival Tropicana Products, which alleged that the Donald Duck "Fresh 'N Natural" brand was being marketed deceptively as fresh squeezed juice when it was actually made from concentrate.[4]

References

  1. ↑ Catherine Merlo, "A Star is Born", Rural Cooperatives, July 1998.
  2. ↑ Jerry Jackson, "Citrus World Tries To Juice Up Sales", Orlando Sentinel, March 7, 1994.
  3. ↑ Paul Power, Jr., "A Name Less Worldly", Lakeland Ledger, November 20, 1998.
  4. ↑ "Tropicana Products suing Citrus World for 'false labeling'", Lakeland Ledger, May 12, 1987.
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