Dorset Cereals

Dorset Cereals
Subsidiary
Industry Food processing
Founded 1989 (1989)
Headquarters Poundbury, Dorset, United Kingdom
Key people
 Terry Crabb (founder)
Products Muesli, porridge, granola
Number of employees
 100+
Parent Associated British Foods
Website www.dorsetcereals.co.uk

Dorset Cereals is a British breakfast food manufacturer, based in Poundbury, Dorset. It was founded in 1989 by Terry Crabb and manufacturers muesli, porridge, and granola. Its products are exported to more than 70 countries[1]

History

Dorset Cereals has experienced significant growth, especially in export markets[1][2][3] Since 2000, the company has been based at a purpose-built barn factory in Poundbury, the town built according to the vision of Prince Charles. In 2012, Associated British Foods purchased the company for £50 million from its private equity owners, Langholm Capital.[4]

The company runs the Dorset Cereals B&B Awards which recognises the best bed and breakfasts in the UK.[5][6]

Products

Dorset Cereals manufactures a number of breakfast products, such as muesli, porridge and granola at its purpose-built barn in Poundbury, construction of which was overseen by Léon Krier. The company sources British oats, spelt and wheat flakes. Overall, 80% of its ingredients are sourced from the UK.[1] The simple but "quaint" packaging has attracted attention[7]

Recognition

In 1999 Dorset Cereals won a Queen's Award for Enterprise for Export Achievement[8] Dorset Cereals received second place in The Dieline packaging industry awards 2015 for fresh and prepared food[9]

Dorset Cereals products have also received several Great Taste Awards.[10]

References

  1. 1 2 3 "Dorset Cereals: Changing the world, one breakfast bowl at a time | Business Analysis & Features | News | The Independent". independent.co.uk. Retrieved 2016-08-04.
  2. ↑ "Associated British Foods to buy Dorset Cereals - FT.com". ft.com. Retrieved 2016-08-04.
  3. ↑ "Company Profile Dorset Cereals". thegrocer.co.uk. Retrieved 2016-08-04.
  4. ↑ "Dorset Cereals sold in £50million deal (From Dorset Echo)". dorsetecho.co.uk. Retrieved 2016-08-04.
  5. ↑ "Dorset Cereals B&B awards – Dorset Cereals". dorsetcereals.co.uk. Retrieved 2016-08-04.
  6. ↑ http://www.westerngazette.co.uk/TRACK-Tracey-Baker-Britain-s-best-B-B-jump-chance/story-28475865-detail/story.html
  7. ↑ "Matthew Fort: How many seemingly bucolic products are actually made by big corporations? | Life and style | The Guardian". theguardian.com. Retrieved 2016-08-04.
  8. ↑ "The Queens Award winners | Business | The Guardian". theguardian.com. Retrieved 2016-08-04.
  9. ↑ "The Dieline Awards 2015: 2nd Place Fresh & Prepared Food- Dorset Cereals — The Dieline - Branding & Packaging Design". thedieline.com. Retrieved 2016-08-04.
  10. ↑ https://www.dorsetcereals.co.uk/category/our-blog/our-awards/
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