ECOnetic

Front of a Series2 Ford Focus ECOnetic, showing smaller lower grill
Side view of a Series2 Ford Focus ECOnetic, showing aerodynamic hubcaps on thinner low-resistance Michelin tyres
Rear quarter of Series2 revised Ford Focus ECOnetic
Front of prototype Series3 Ford Focus ECOnetic, showing closed lower grill and aerodynamic hubcaps on thinner low-resistance Michelin tyres

ECOnetic is a tradename for certain car models produced by Ford of Europe, currently consisting of one model in each of the Fiesta, the Focus and the Mondeo range, with an emphasis on higher fuel efficiency and low-CO2 emissions.

Design philosophy

As opposed to developing hybrid vehicles like Prius, Ford of Europe took a different design philosophy: to create vehicles that are as fuel efficient as possible, without compromising driving experience. The resultant ECOnetic range focuses on improved design and refinement of existing technology, focusing on three main streams of improvement:[1]

Models

First announced in late-2007, Ford proposed ECOnetic models in the Fiesta, Focus and Mondeo ranges. The first cars were available to order from dealers in early 2008, priced at £250 above the "Style" models. Delivered to United Kingdom from April 2008, the models was in the lowest bracket of Vehicle Excise Duty and exempt form the London Congestion Charge.[1]

The second generation Fiesta ECOnetic was launched at the 2008 British International Motor Show. To encourage drivers to be efficient, a green indicator light signals the most economical time to change gear, later introduced to the Focus model.[2]

The 2012 Focus ECOnetic model includes: Smart Regenerative Charging to reduce alternator resistance; Auto-Start-Stop; electrically operated front grille shutter, to improve high speed aerodynamics.[3][4]

Current ECOnetic vehicles
Model Engine Capacity
CC
MPG
Combined Cycle
CO2
g/km
UK VED
Fiesta 1600 76.3 98 £0
Focus 1600 74.2 99 £0

North America

It is not presently planned to introduce ECOnetic models to the North American market, because, as Business Week noted, the company "doesn't believe it could charge enough to make money on an imported ECOnetic" and doesn't think it would sell enough of the model (350,000/year) to justify the $350 million in upgrades required at their Mexico plant to manufacture it.[5]

References

  1. 1 2 "New Ford Focus: what is 'Econetic'?". Auto Trader. 8 November 2007. Retrieved 13 April 2011.
  2. "Ford Fiesta ECOnetic – UK's greenest car". Auto Trader. 23 July 2008. Retrieved 13 April 2011.
  3. "Frugal new Ford Focus ECOnetic uses Auto-Start-Stop to achieve 99g/km CO2 and 74.2mpg" (Press release). Ford Motor Company. 16 September 2009. Retrieved 2014-12-09.
  4. "Ford Focus ECOnetic: 80mpg". Auto Trader. 7 April 2011. Retrieved 13 April 2011.
  5. Kiley, David (4 September 2008). "The 65 mpg Ford the U.S. Can't Have". Bloomberg BusinessWeek. Retrieved 2009-05-09.
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