Eurocrem

Eurocrem

Retail Eurocrem packages: 200 g (7.1 oz) on the left, and 90 g (3.2 oz) on the right
Alternative names EuroKrem, Euro Crema
Type Spread
Course Snack
Place of origin Italy, Serbia
Region or state Brescia
Creator A. Gandola & C. S.p.A.
Main ingredients Hazelnuts, milk, sugar
Cookbook: Eurocrem  Media: Eurocrem

Eurocrem (a shorthand for Eurocrem Takovo) is a two-colored (brown and white) hazelnut- and vanilla-flavored sweet milk chocolate spread, produced by a Swisslion Group factory in Gornji Milanovac, Serbia, about 120 kilometres (75 miles) south of Belgrade.

As something of a national product in countries of the former SFR Yugoslavia, Eurocrem Takovo has been marketed under different slogans; "we grow together" slogan is used recently.[1] Additionally, it used to be accompanied by an image of a slice of bread covered with Eurocrem, one half of the slice covered with brown (hazelnut-flavored) Eurocrem, and another half covered with white Eurocrem (vanilla-flavored).

History

The trademark Eurocrem was registered with the World Intellectual Property Organisation (WIPO) on 3 August 1967 by the Italian company A. Gandola & C. Spa, receiving registration number 336733.[2] A. Gandola & C. Spa licensed the Eurocrem brand in 1972 to Takovo, a food and drinks manufacturer based in Gornji Milanovac, which is now part of Swisslion Group.[3] Takovo was one of the largest industrial companies of the former SFR Yugoslavia. A. Gandola & C. Spa still produces the original Eurocrem chocolate spread.

On 15 September 2008, Swisslion Group registered the Takovo Eurocrem trademark with the WIPO, receiving registration number 993249.[4] According to local media reports in November 2011, Swisslion Group produces 40 tonnes (44 tons) of Takovo Eurocrem annually; half of that amount is exported to the United States, Western European countries, and countries of the former SFR Yugoslavia.[5]

Licensed Eurocrem was initially offered in only one flavor variant (hazelnut and vanilla), while recent additions to the range include banana, strawberry, coconut and caramel flavors. The recently added flavors were not as popular, probably because consumers preferred to keep to the initial version.

Eurocrem has been marketed under various slogans, including "for the growing generation" and "we grow together", with the latter used recently as of April 2014.[1]

Available packages

Numerous package types and sizes are manufactured, ranging from 15 g (0.53 oz) to 5 kg (11 lb) containers.[1] Various packaging materials are used, depending on package sizes and their targeting at retail or bulk consumers – including foil packs, plastic or glass bowls and jars, and plastic buckets. Swisslion Group also manufactures a bar version of Eurocrem called Euro Blok.

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Retail Eurocrem packages: 200 g (7.1 oz) on the left, and 90 g (3.2 oz) on the right
Product code Product name Retail package net weight
50520 Eurocrem in foil packs 15 g (0.53 oz)
50016 Eurocrem in foil packs 100 g (3.5 oz)
50032 Eurocrem in foil packs 50 g (1.8 oz)
50008 Eurocrem in foil packs 25 g (0.88 oz)
50011 Eurocrem in foil packs 11 g (0.39 oz)
50148 Eurocrem spread – plastic bowl 900 g (32 oz)
50784 Eurocrem spread – plastic jar 850 g (30 oz)
51586 Eurocrem spread – pail 850 g (30 oz)
50458 Eurocrem spread – pail 1 kg (2.2 lb)
50911 Eurocrem spread – plastic jar 500 g (18 oz)
50296 Eurocrem spread in jars 1 kg (2.2 lb)
50385 Eurocrem spread – plastic pail 2.5 kg (5.5 lb)
50555 Eurocrem spread – glass 160 g (5.6 oz)
50687 Eurocrem spread – glass 200 g (7.1 oz)
50733 Eurocrem spread – glass 270 g (9.5 oz)
52507 Eurocrem spread – glass 260 g (9.2 oz)
52493 Eurocrem spread – glass 150 g (5.3 oz)
50725 Eurocrem spread – glass 140 g (4.9 oz)
50717 Eurocrem spread – glass 100 g (3.5 oz)
51403 Eurocrem spread, banana flavor, plastic glass 250 g (8.8 oz)
50113 Eurocrem spread, strawberry flavor, plastic glass 250 g (8.8 oz)
51616 Eurocrem spread, caramel flavor, plastic glass 250 g (8.8 oz)
51608 Eurocrem spread, coconut flavor, plastic glass 250 g (8.8 oz)
50040 Eurocrem in candy bar form 15 g (0.53 oz)
50059 Eurocrem in candy bar form 25 g (0.88 oz)
50808 Eurocrem in candy bar form 45 g (1.6 oz)
50067 Eurocrem in candy bar form 50 g (1.8 oz)
50075 Eurocrem in candy bar form 100 g (3.5 oz)

See also

References

  1. 1 2 3 "Eurocrem - Swisslion-Takovo". Swisslion Group. Retrieved September 15, 2013.
  2. ↑ "International Mark - (336733) EUROCREM". WIPO. Retrieved December 3, 2010.
  3. ↑ "Swisslion acquires 70% stake in PIK Takovo of Gornji Milanovac - 33m euros". vibilia.rs. January 9, 2004. Retrieved March 17, 2014.
  4. ↑ "Eurocrem". lupiga.com. March 14, 2002. Retrieved March 17, 2014.
  5. ↑ "Eurokrem – Takovo's top product". limun.hr. November 10, 2011. Retrieved March 17, 2014.
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