Everlane

Everlane
Industry Retail
Founded 2010 (2010)
Founder Michael Preysman
Headquarters San Francisco, California United States
Area served
 The U.S. and Canada
Key people
 Rebekka Bay (Head of Product and Design)
Products Women's and Men's: Shoes, clothing, bags, accessories
Website https://www.everlane.com

Everlane is an online clothing retailer. The organization is headquartered in San Francisco with a small team in New York.

History

Everlane was founded in 2010, and by 2011 they received 1.1M in seed funding.[1] Everlane started with a referral invite list that gained 60,000 subscribers in 5 days although the company only had 1,500 T-shirts in inventory.[2] In 2012, Everlane opened a pop-up shop in New York during the holidays. The store was open for 2 weeks, with select merchandise available for purchase in-store.[3]

In July 2015, the company appointed Rebekka Bay as Head of Product and Design. Bay was previously the Creative Director at the Gap. As of July 2015, the company said that Bay and her team will be based out of New York. Everlane's then current head of design, Petra Langerova, remained as an advisor.[4]

In 2014, Everlane launched their partnership with delivery company Postmates to provide same-day delivery to consumers in San Francisco[5] and New York.

In 2015, Founder Michael Preysman, was included in Forbes' 30 Under 30 for his work on the firm in "reinventing retail and E-Commerce."[6] Everlane launched their mobile app in 2015. The app features the current weather updates in order to provide suggestions for what to wear alongside the weather descriptions.[7]

The brand has received publicity on multiple occasions thanks to actress Angelina Jolie, who has been seen wearing Everlane loafers [8] and carrying an Everlane tote bag.[9]

References

  1. ↑ "Everlane". Crunch Base. Retrieved October 24, 2015.
  2. ↑ Drell, Lauren. "Everlane: "You Don't Need to Pay a 7x Markup for High-quality Fashion". Mashable. Retrieved October 24, 2015.
  3. ↑ Dillet, Romain. "Clothing Startup Everlane Opens A Pop-Up Store In New York, Now Has 400,000 Active Members (TCTV)". TechCrunch. Retrieved October 18, 2015.
  4. ↑ Sherman, Lauren. "Everlane appoints Rebecca Bay Head of Product and Design". Business of Fashion. Retrieved October 18, 2015.
  5. ↑ Lawler, Ryan. "Postmates Partners With Everlane To Bring Customers Select Items On-Demand In San Francisco". TechCrunch. Retrieved October 18, 2015.
  6. ↑ O'Conner, Claire. "30 under 30: Meet the Young People Reinventing Retail and E-Commerce". Forbes. Retrieved October 18, 2015.
  7. ↑ Perez, Sarah. "Fashion Startup Everlane Arrives on Mobile with an App Catering to its Biggest Fans". TechCrunch. Retrieved October 18, 2015.
  8. ↑ Barsamian, Edward. "Angelina Jolie Pitt's New Go-To Travel Shoe Is Surprisingly Affordable". Retrieved 2016-08-28.
  9. ↑ "Angelina Jolie and Olivia Munn's Favorite Tote Is About to Be Your Favorite Tote, Too". Retrieved 2016-08-28.
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