Fantastic Furniture

Fantastic Furniture
Public company (ASX: FAN)
Industry Manufacturing and Retailing
Founded 1989 (Sydney, Australia)
Headquarters 62 Hume Hwy
Chullora, New South Wales 2190, Australia
Key people
 Debra Singh (CEO)
Products Household furniture
Number of employees
 850 (2014)
Website www.fantasticfurniture.com.au

Fantastic Furniture is an Australian owned and operated furniture retailer with over 70 Fantastic Furniture stores around Australia. According its website the phrase “The Package Deal Kings” is synonymous with the company, it being one of the first companies to allow consumers to bundle their furniture as a package.[1] Fantastic Furniture operates under Fantastic Holdings Limited (FHL).

History

Fantastic Furniture started as a market stall at Sydney’s Park-lea Markets in 1989, by friends Paul Harding and Jonathan De Jong, selling outdoor furniture. Two years later, the first Fantastic Furniture public store opened at Birkenhead Point, New South Wales (NSW).[2]

The following year the Fantastic Lounge Factory (FLF)[3] opened and started production on an exclusive range of Australian made sofas and lounges for Fantastic Furniture.

During this time, the Fantastic Furniture brand grew rapidly, however, the business couldn’t keep up with the demand and in 1996 it went into administration. The business was subsequently acquired by Peter Brennan, Peter Draper and Julian Tertini and underwent a restructure.[4] Over the next few years a number of Fantastic Furniture stores opened across NSW, and in 1999 the first Fantastic Furniture catalogue was distributed to over 1 million households.[5] That same year, FHL was listed on the Australian Stock Exchange (ASX:FAN).[6]

In 2006, Fantastic Furniture expanded its manufacturing division by acquiring Royal Comfort Bedding (RCB),[5] a NSW mattress manufacturer, which enabled Fantastic Furniture to produce its mattress range in Australia.

Today, Fantastic Furniture is a national chain with over 70 stores around the country and is Australia’s leading value furniture manufacturer and retailer, providing a range of affordable packages and individual furniture items and accessories to suit a variety of lifestyles and tastes at everyday low prices.[7]

Furniture and beds

Fantastic Lounge Factory (FLF)

Fantastic Furniture has been manufacturing Australian made sofas and lounges since 1992. Today, the Sydney-based factory is the largest manufacturer of sofas in the Southern Hemisphere[4] and produce and deliver over 130,000 sofas and lounges each year. In 2014, the company launched a new MyChoice fabric range, consisting of over 100 fabrics and redesigned their sofa and lounge range.[8]

Royal Comfort Bedding (RCB)

In 2006, RCB joined Fantastic Holdings Limited, which gave Fantastic Furniture the ability to self-produce their entire mattress range. They manufacture 10 different mattress styles and over 120,000 Australian made mattresses every year.[3]

Controversies

In September 2015 it was reported that dining chair design sold by Fantastic Furniture had cut off an individual's toe after being caught in the inner side of one of the chair legs. [9]

In January 2016 Fantastic Furniture was forced by the Australian Competition and Consumer Commission (ACCC) to recall one of their metal dining chairs. The "Worx chair", which according to the Australian Furniture Association is based on a 1934 design had "tapering on the inside bottom of the chair legs may lead to an entrapment or laceration hazard" according to the ACCC.[10]

References

  1. ↑ "Fantastic Furniture: The Package Deal Kings". Fantastic Holdings Limited. Retrieved 4 September 2014.
  2. ↑ "Company Story". Custom Made Media Australia. Retrieved 4 September 2014.
  3. 1 2 "About Us". Fantastic Furniture. Retrieved 4 September 2014.
  4. 1 2 The Fantastic Trust Story. Vanessa Hall. Retrieved 5 September 2014.
  5. 1 2 "About FHL". Fantastic Holdings Limited. Retrieved 4 September 2014.
  6. ↑ "Fantastic Holdings Limited". Australian Stock Exchange. Retrieved 8 September 2014.
  7. ↑ "Survey Reveals Housework Wars Behind Closed Doors". Femail. Retrieved 8 September 2014.
  8. ↑ "MyChoice: Create a sofa you love". Fantastic Furniture. Retrieved 4 September 2014.
  9. ↑ Rolfe, John (September 24, 2015). "Unhappy furniture owner wants compensation after chair cuts off his toe". The Daily Telegraph. News Corp. Retrieved 2016-06-22. The middle toe of his left foot got trapped in the inner side one of the legs and, as he fell, the sharp metal edge sliced it off.
  10. ↑ Toscano, Nick (13 January 2016). "Fantastic Furniture forced to recall 'toe-slicing' chairs". The Sydney Morning Herald. Fairfax Media. Retrieved 2016-06-22. tapering on the inside bottom of the chair legs may lead to an entrapment or laceration hazard
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