Forsman & Bodenfors

Forsman & Bodenfors (F&B) is a Swedish advertising agency, founded 1986 in Gothenburg.

Their first major client was the local newspaper Göteborgs-Posten in 1988, a collaboration that is still ongoing.[1] A year later they got their first client in Stockholm when they signed a deal with food company Semper. Other clients since then include IKEA, Volvo cars and UNICEF.[2]

In The Directory Big Won Rankings for 2012 Forsman & Bodenfors were ranked 10th among the top agencies in the world, and second among Top Digital agencies.[3]

Today F&B has about 100 employees in Gothenburg and Stockholm.

In June 2016, the company was acquired by MDC Partners Inc. The deal involved an initial payment of $32.3 million in MDC shares. This was the first acquisition by MDC's new CEO, Scott Kauffman.[4]

References

  1. ↑ Andersson, Klas (2002-04-12). "Reklamguld till Göteborg Forsman och Bodenfors som tog hem sammalagt fyra guldägg och sju silverägg". Svenska Dagbladet (in Swedish). Retrieved 2013-01-19.
  2. ↑ http://www.fb.se/clients/
  3. ↑ Kennedy, Marie (2013-01-18). ""Man nyper sig i armen" - Ekonomi - www.gp.se". Göteborgs-Posten (in Swedish). Retrieved 2013-01-19.
  4. ↑ Vranica, Suzanne. "MDC to Buy Swedish Agency Forsman & Bodenfors". The Wall Street Journal.

External links

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