Get Ahead

Get Ahead was a BBC Television programme running from 1958 to 1962 which offered a prize of £5,000 (equivalent to c. £100,000 in 2011). This was awarded to a contestant's idea for an entrepreneurial project for a profitable business. It was an early forerunner of programs such as Dragons' Den on BBC2.

The program was sponsored by the News Chronicle, as a form of indirect advertising which would not have been permitted for commercial stations (such as ITV), as this was prohibited by the Television Act 1954.[1]

The programme was presented by Peter West. A panel of senior business experts judged the merit of the award and included Sir Miles Thomas, who had been chairman of BOAC[2] and the British offshoot of Monsanto, the American chemical company at the time.

References

  1. ↑ "The Contemporary Review". Volume 198. A. Strahan. 1960: 413. Retrieved 22 August 2009.
  2. ↑ Thomas, Sir Miles (1964). "Out on a Wing"", an autobiography. London: Michael Joseph. p. 370.
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