Golin (PR firm)

Golin is a communications firm owned by the Interpublic Group (IPG) and established in 1956. It has approximately 700 employees, 34 offices and $150 million in revenue. Its larger clients include Dow Chemical, Johnson & Johnson, McDonald’s, Toyota Motor and Wal-Mart.[1][2] Golin was acquired by Weber Shandwick in 1989 and merged with the Nixon Group in 2002.[3]

Golin made a transition to abandon generalist roles like "account executive" to creating four specialist titles; strategists, creators, connectors and catalysts. They created "mission control centers" similar to what Pepsi has done for Gatorade in London, New York and San Francisco focused on real-time social media engagement.[1] In 2012 Golin won Dove as a client.[4]

References

  1. 1 2 Elliott, Stuart (June 14, 2011). "Account Executive Is Antiquated. Consider Yourself a Catalyst.". The New York Times. Retrieved August 9, 2011.
  2. ↑ By Stuart Elliott, The New York Times. THE MEDIA BUSINESS: ADVERTISING – ADDENDA. Founder Retires At Golin/Harris. June 27, 2003. Section C; Column 5; Business/Financial Desk; Pg. 4
  3. ↑ http://www.holmesreport.com/news-info/1803/GolinHarris-Acquires-The-Nixon-Group.aspx
  4. ↑ Hannah Crown, prweek.com. "Dove drafts in Golin for consolidated brief." Tuesday, 31 July 2012

External links

This article is issued from Wikipedia - version of the 9/2/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.