Heart TV

Heart TV
Launched 11 October 2012
Owned by Global Television
(Global Group)
Picture format 16:9 576i (SDTV)
Audience share 0.01% (September 2015 (2015-09), BARB)
Slogan More Music Variety
Country United Kingdom
Broadcast area United Kingdom
Ireland
Sister channel(s) Capital TV
Website heart.co.uk/tv
Availability
Satellite
Freesat Channel 506
Sky Channel 387
Astra 2F 12522 V 22000 5/6
Streaming media
Heart Watch live
TVPlayer Watch live (UK only)

Heart TV is a British pop music television channel owned by Global Radio. The channels plays mainly 1990s adult contemporary and club classics. From 1 November to 27 December 2015, Heart TV was rebranded as Heart Xmas. It returned on 12 November 2016.

History

On 3 July 2012, Global Radio announced it would launch a TV channel of the same name, Heart.[1] The station launched on Sky and Freesat platforms on 11 October 2012 at 11:00 p.m., along with a TV channel of the same name for sister radio station Capital.[2] The channels can also be watched via dedicated iOS apps, as well as online. Both channels play non-stop music videos 24 hours a day, 7 days a week and will also feature some exclusive content.[3] On 24 July 2012 it was confirmed BSkyB would be responsible for ad sales on both channels, likewise with the radio station, Heart TV is aimed at a target audience of housewives with children.[4]

In February 2015, Global Radio were reprimanded by the media regulator Ofcom following an incident in October 2014 during which Heart TV played 72 seconds more than the permitted amount of advertising during one particular hour. Global said the incident had occurred because a commercial break was pushed to the end of an hour by software controlling its output, creating too much advertising time for the following hour.[5]

References

  1. Laughlin, Andrew (14 July 2012). "Global to launch Heart TV". Digital Spy.
  2. "Heart and Capital TV have launched". a516digital. 11 October 2012. Retrieved 17 October 2012.
  3. Laughlin, Andrew (12 October 2012). "Capital TV, Heart TV launch on Sky and Freesat". Digital Spy. Retrieved 17 October 2012.
  4. McCabe, Masie (24 July 2012). "Global appoints Sky Media for Heart and Capital TV ad sales". Media Week. Retrieved 24 July 2012.
  5. "Heart TV in breach for too many adverts". Radio Today. 2 February 2015. Retrieved 3 February 2015.


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