iD Mobile
| Private Limited Company | |
| Founded | May 12, 2015 |
| Headquarters | London, UK |
Area served | United Kingdom |
| Products | Mobile Phones and Tariffs |
| Website | idmobile.co.uk |
iD Mobile is a mobile virtual network operator (MVNO) operating in the United Kingdom as iD Mobile Limited, using the Three network. It is owned by Carphone Warehouse and was launched on 12 May 2015.[1]
iD only offers 4G pay-monthly contracts for 12 or 24 months (with a handset) and monthly 30-day rolling SIM-only contracts. These can either be bought online via the iD Mobile website, iD mobile telephone sales or in a Carphone Warehouse store.[2]
Advertising campaigns
iD mobile started their network with the advertising campaign of being "Personal, Flexible, Control and Fuss-free" as a tagline.
In 2016, iD Mobile used taglines "The network as individual as you are" and "#DoYourOwnThing". Advertising featured the Fletcher Street Urban Riding Club from north Philadelphia.
References
- ↑ "Carphone Warehouse launches mobile network. But is iD any good?". MoneySavingExpert.com. Retrieved 2015-09-05.
- ↑ idmobile.co.uk. "The exciting new 4G network from Carphone Warehouse that puts you in control". iD. Retrieved 2015-09-05.