Ideal TV
 | |
| Type |
Broadcast television network Former pay television channel |
|---|---|
| Country | Brazil |
First air date | 1 October 2007 |
| Availability | Nation-wide, via free-to-air television and direct-to-home services. |
| Headquarters | Av. Prof. Alfonso Bovero, 52 - Perdizes, São Paulo |
| Owner | Abril Radiodifusão |
Launch date |
1 October 2007 (as a pay TV channel) 1 October 2013 (relaunch, replacing MTV Brasil) |
Former names | MTV Brasil |
| Channel 11 | |
|
Channel 227 (DTH) Channel 19/27 (cable) | |
| Channel 20/31 | |
| Channel 174/370 | |
Official website | idealtv.com.br |
Ideal TV (also called the TV Ideal or just Ideal) is a Brazilian broadcast television channel with 24 hours of programming dedicated to professional Brazilian. Made its first broadcast exclusively by subscription television on 1 October 2007, at 20:30. The transmissions were closed on Monday, 20 July 2009.
On 1 October 2013 the channel returned to the air on broadcast television replacing MTV Brasil, which was operated by Grupo Abril. The channel went on the air 00:01, extinguishing the MTV Brasil which is now just called MTV now operated by Viacom.
The channel
Information and entertainment is the formula to attract an audience of professionals who live the daily challenge of showing good results for the company remain competitive in the labor market and still have time for personal life. The schedule consists of three core programs: business management, career management and good living. With this, the Ideal TV falls within the segment, as recent definition of the English newspaper Financial Times, "business television", TV niche that is becoming highly popular in Europe and United States. The initial grid has 18 self-produced programs, and other purchased of producing national and international (including the BBC).
The end of channel
At 23:59 on 20 July 2009, the Ideal TV ceased transmissions.
The return of channel
At 00:01 the day 1 October 2013, the Ideal TV returned its transmissions, replacing MTV Brasil.