Independent soft drink

An independent soft drink is a soft drink generally made by smaller privately run businesses or smaller corporations who use alternative marketing strategies to promote their product.

The label was arguably started in the early 1970s in response to Coca-Cola and Pepsi Cola's mass media campaigns for the edge in the beverage market. Several groups decided to protest by making and in some cases publicly distributing their homemade brew.

Jones Soda is one of the more commonly known "independent" companies.

Independent production

Reading

Audio

Independent music Record label Netlabel Open-source label Radio Station Pirate radio Dōjin music Tracker (MOD) music Lo-fi music Cassette culture Podsafe

Musical instruments	Circuit bending Experimental musical instrument

Video

Amateur	Home movies Amateur film Amateur pornography Fan film Machinima

Professional	Independent animation Cinema of Transgression Independent film Exploitation film B movie Golden Age 50s 60s–70s 80s–present Z movie Midnight movie Low-budget film No budget film No Wave Cinema Double feature

Software

Open-source software Cowboy coding Cracking Unofficial patch Scene Demos (demoscene)

Video games	Indie game Homebrew Fangame Dōjin soft Open-source video game Mod ROM hack

Other

Food
Drinks

General

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