Industrias Pampero

Industrias Pampero, C.A.

Type	Private
Industry	Distilled beverages
Founded	Caracas, Venezuela (1938)
Founder	Alejandro Hernandez
Headquarters	Caracas, Venezuela Ocumare del Tuy Valencia, Venezuela
Products	Rum
Parent	Diageo

Industrias Pampero, C.A. is a Venezuelan rum distiller, and a subsidiary of Diageo. It was founded in 1938 and produces a range of rums, including a white rum Pampero Blanco (used to make cocktails), an aged rum Pampero Especial (a blend of dark Venezuelan rums aged for two years in oak casks), and an aged rum Pampero Aniversario (sold in a brown leather pouch).

Pampero's main markets are Italy, Spain and Venezuela. Its main production plant is located at "Complejo Licorero del Centro", in Ocumare, Miranda state, in the region of the Tuy river valleys, in the central plains.

Name

"Ron Pampero" is typically known by Venezuelans as "Caballito Frenao" (literally "Restrained Horse" but in this context "Rearing Horse"), in reference to its popular brand logo, a cowboy sitting astride a rearing horse in the Venezuelan plains, a scene comparable to that of the gaucho from the Argentinian plains, or Pampas, so therefore its name ("Pampero" literally means "from the Pampas", although the Venezuelan plains are called "Los Llanos").

History

Pampero was founded in 1938 by Alejandro Hernández, the son of a fisherman from Isla de Margarita.

In 1991, Tamayo sold 95% of Industrias Pampero to the United Distillers subsidiary of Guinness Brewery for £45 million.^[1]

Products

A Pampero label

Pampero rums, being aged, have a golden color that comes from having been matured in oak casks for several years, the duration depending on the type of rum.

Current Pampero products include:

Pampero Ron Añejo Especial, also known as Pampero Oro for the yellow label
Pampero Ron Añejo Aniversario, known for its bottle in a leather pouch
Pampero Blanco
Pampero Selección 1938 Ron Añejo

References

↑ Anderson, Gregory (1991). Country Report: Venezuela, Suriname, Netherlands Antilles. Economist Intelligence Unit. p. 25.

External links

Diageo

People

Beer brands

Spirits brands

Gin	Booth's Gilbey's Gordon's Tanqueray

Liqueur	Baileys Irish Cream Romana Sambuca Sheridan's

Rum	Bundaberg Rum Cacique Captain Morgan Myers's Rum Pampero Ron Zacapa Centenario

Vodka	Cîroc Ketel One Popov Silent Sam Smirnoff

Whisky	Bourbon Bulleit Bourbon Canadian whisky Crown Royal Seagram's Seven Crown Yukon Jack Irish whiskey Bushmills Scotch whisky Bell's Black & White Blair Athol Buchanan's Caol Ila Cardhu Classic Malts of Scotland Cragganmore Dalwhinnie Single Malt Dimple Glen Elgin Glenkinchie Glen Ord Johnnie Walker Justerini & Brooks (J&B) Knockando Lagavulin Single Malt Oban Old Parr Royal Lochnagar Singleton Talisker Vat 69 White Horse Windsor Premier Tennessee whiskey George Dickel

Other	Archers Don Julio Goldschläger Hennessy¹ Pimm's Raw Tea Rumple Minze Sirop de Picon

Wine brands

Breweries and
distilleries

Other

¹Produced by Moët Hennessy, a joint venture between Diageo (34%) and LVMH Moët Hennessy Louis Vuitton S.A. (66%) ²Owned by Lothian Distillers, a joint venture between Diageo (50%) and The Edrington Group (50%)

Category

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