Interline Brands

Interline Brands, Inc.
Subsidiary of The Home Depot
Industry Wholesale/Distribution/Retail
Predecessor Wilmar Industries
Barnett Brass & Copper
Founded 2000
Headquarters Jacksonville, Florida, USA
Area served
 United States, Canada, United States Virgin Islands, Puerto Rico
Key people
 Kenneth Sweder
(CEO)
Products plumbing, electrical, security hardware, HVAC, janitorial & sanitary products
Revenue $1.6 billion (2014)[1]
Number of employees
 4,300
Parent The Home Depot
Subsidiaries Wilmar Industries
Barnett
SupplyWorks
U.S. Lock
Maintenance USA
Hardware Express
Leran Gas Products
Copperfield
Eagle Maintenance Supply
Northern Colorado Paper
Website www.interlinebrands.com

Interline Brands, Inc., headquartered in Jacksonville, Florida, is one of the largest wholesale distributors and direct marketers of maintenance, repair and operations (MRO) products for non-industrial businesses in the United States. Interline Brands distributes a broad range of products such as HVAC, janitorial supplies, plumbing supplies and security supplies.

Interline Brands was established in 2000 when Wilmar merged with Barnett, including their acquisitions U.S. Lock, Leran Gas Products, Maintenance USA, Hardware Express, Trayco, and Sexauer. Gradually Interline Brands diversified their customer base through the acquisitions of janitorial supply distributors AmSan, CleanSource and JanPak. In 2015 Interline Brands merged five of its janitorial brands into one unified brand called SupplyWorks.[2][3][4] On July 22, 2015 The Home Depot acquired Interline Brands for $1.6 billion.[5]

History

Wilmar and Barnett logo on an Interline Brands delivery truck.

Wilmar and Barnett

The origin of Interline Brands first began with Wilmar Supply Company in 1978. Wilmar was a hardware store in Collingswood, New Jersey founded by Martin Green and his son William Green.[6] To expand it's business beyond retail it began selling MRO products to area apartment complexes and then expanded geographically by distributing to multi-family housing businesses. Wilmar went public in 1996 and purchased 14 regional competing businesses before acquiring the Sexauer Group, a well-known and established distributor, in 1999. A leveraged buyout in May, 2000 took the company private in preparation for the next stage of growth.[7] Wilmar approached Barnett, Inc. about merging because the two businesses were very similar, but each targeted a different customer base. Wilmar's customers performed facility maintenance, while Barnett sold to locksmiths, retail hardware and contractors.

Wilmar and Barnett joined in September 2000 and named the umbrella company, Interline Brands.[8] Their guiding principle was to "change as little as possible about the way our customers currently do business with us".[9] Each of the businesses (including Sexauer) retained their identity from the customer's point of view, including salesmen, telephone numbers, products, etc. They realized the value of each company's brand, and preserved sales/marketing relationships built over the years. What did change was behind the scenes in accounting, distribution and administration, realizing economies of scale. In 2000, Interline had a total of 76 distribution centers, which they were able to shrink to 56 in 2004. A 319,000 sq ft (29,600 m2) national distribution center in Nashville, Tennessee was opened in 2001, reducing the inventory required at the local distribution centers and improving delivery times.[8] In late 2004 Interline went public as NYSE:IBI but was later delisted in September 2012 to become privatized.[9][10]

Acquisitions and rebranding of janitorial brands

JanPak distribution center

To further expand the business of Interline the firm acquired several distributors of cleaning supplies. It first acquired American Sanitary or AmSan in May 2006 for $127.5 million. In the 1990s AmSan became a conglomerate by buying 44 independent janitor and sanitary distributors. Some of AmSan's acquisitions are AmSan Eve, AmSan Vonachen-Elton, AmSan Nogg Chemical & Paper, and AmSan West. In 2002 Michael Mulhern became CEO of AmSan. Mulhern moved the headquarters of AmSan from Raleigh, North Carolina to Chicago, Illinois. Under Mulhern AmSan underwent a series of reforms dedicated to increasing profitability. AmSan turned over 40% of its top 35 executives, downsized its office operations and downsized under-performing distribution centers. AmSan created its own line of products with Renown. Renown represented 20% of AmSan's total revenue. By 2005 AmSan had revenues totalling $300 million.[11] American Capital invested $25 million in the recapitalization of AmSan in 2005.[12][13] AmSan West, which has operations in Sacramento and Los Angeles, was not acquired by Interline Brands.[14] In 2008 AmSan established a sales and distribution territory in Columbus, Cleveland, Pittsburgh, Atlanta and Nashville.[15][16][17][18] In 2009 a showroom and walk-in store was established in Fort Myers, Florida.[19][20]

Cleansource, a regional distributor of JanSan products, was acquired in October 2010 for $60.1 million.[21] CleanSource was founded in 1956 in San Jose, California. It distributes janitorial, food service supplies, and MRO products.[22] Customers of CleanSource consists of healthcare, education and institutional facilities. In 2010 CleanSource generated around $115 million in sales.[23]

The Home Depot acquired Interline Brands in 2015.

A regional supplier of cleaning and packaging solutions called JanPak was acquired in 2012 for $82 million. JanPak was founded in 1945 in Bluefield, West Virginia by James Shott, H. I. Shott, Jr., James Tilson, L. M. Kerley Sr. and B. L. Early.[24] It was first called Paper Supply Company until 2000 when the name changed to JanPak Inc. Mike Shott, James Shott's grandson, was serving as company chair of the board directors at the time of the name change to JanPak.[25] The name changed to JanPak to unite its sister branches such as Charlotte Paper Company or Greenville Paper Company who each were known by a different name.[26][27]

On March 16, 2015 Interline merged AmSan, CleanSource, JanPak, Trayco, and Sexauer into a new national brand called SupplyWorks.[28] AF Lighting was also sold to Almo Corporation in March 2015 because lighting was a minimal part of the business of Interline Brands.[29]

Purchase by The Home Depot

The Home Depot acquired Interline Brands in July 2015 for $1.6 billion from P2 Capital Partners, Goldman Sachs' private equity arm, and the management of Interline Brands. The acquisition of Interline Brands allows The Home Depot access to expand its business to the multi-family sector, hospitality and industrial area. Craig Menear, CEO of The Home Depot, says that the purchase gives The Home Depot more opportunity to expand in the Maintenance, repair, and operations sector that was previously not successful.[5][30] In January 2016 Michael Grebe retired leaving Kenneth Sweder as the new CEO.[31]

Operations

Interline Brands distribution center in Doraville, Georgia
Interline Brands customer service building in Jacksonville, Florida.

The company staffs 30 showrooms throughout North America with 70 strategically placed distribution centers stocking over 30,000 products under the brands Wilmar, Barnett, SupplyWorks, Hardware Express, Maintenance USA, U.S. Lock, and Copperfield.[3] Its customer base includes:

The Interline companies offer plumbing, electrical, HVAC, security hardware and janitorial products, but nearly half of Interline's sales are plumbing products. Their goal is to provide premium products at competitive prices with same or next-day delivery. "Get It Right. Get It Now." is the company slogan. Products are sold using multiple channels: direct sales by national account representatives or field representatives, telephone sales, customer service representatives, direct marketing through flyers & catalogs, "pro centers", vendor managed inventory, and Internet-based service.[32] Most Interline Distribution Centers include a customer center for over-the-counter sales which Barnett customers prefer. In markets with a sizeable customer base but no distribution center, Interline would look for an existing single-location supply house that could be purchased and turned into a "pro center"—a small contractor showroom and pickup facility that stocks high turnover items.[8] Next day delivery is shipped using Interline Brands delivery trucks. Third party carriers such as UPS and Saia is also used for customers outside of the next day service area. There are also will call or pick up locations at most Interline Brands locations. Products can be purchased online or through a sales representative.[33][34][35]

Interline Brands contains eight brand names to serve contractors, specialty distributors, housing maintenance and janitorial needs. The products from these brands are stored in distribution centers and contractor showrooms in the United States, Canada, and Puerto Rico.[36]

Internationally

Canada

In Ontario Interline Brands has a distribution center in Mississauga under the Barnett and Sexauer brand. Sexauer, a brand of Interline Brands, had a distribution center in Edmonton and Toronto.[37]

The Caribbean

Interline Brands distributes its Wilmar, U.S. Lock and SupplyWorks brands to United States Virgin Islands and Puerto Rico. Barnett has a distribution center in Bayamon, Puerto Rico and is referred to as Barnett of the Caribbean.[38]

Exclusive Products

Legend doorknob, Renown products, DuraPro plunger

Interline Brands has several exclusive products streamlined under Wilmar, Barnett, Maintenance USA, Hardware Express, US Lock and SupplyWorks.

Renown

Renown are private-label products owned by Interline Brands since the acquisition of AmSan in 2006. Renown consists of a wide array of cleaning and janitorial products. Trash bags, paper towels, toilet paper, Cleaning agents, rubber gloves and mops make up the majority of Renown products. It is currently marketed under the SupplyWorks brand.[11][39]

Wilmar Industries

Wilmar delivery truck.

Wilmar Supply Company was founded in 1978 by William Green and Martin Green in Collingswood, New Jersey as a hardware store. Wilmar expanded its retail business by selling MRO products to apartment complexes and multi-family housing.[40][41] In the 1980s William Green became CEO of Wilmar and in 1993 William bought out Martin's interests in Wilmar. The annual revenues of Wilmar escalated from $24.52 million in 1993 to $100.64 million in 1997. In the same year The Pier-Angeli Group, Lindley Plumbing and Supply Company and Management Supply Company was acquired by Wilmar as part of its strategy of expanding to new markets through the fragmented industry. On January 24, 1999 Wilmar went public and raise over $47 million.[42] Wilmar expanded into the institutional and lodging facilities by acquiring Sexauer and Trayco in December 1999 for $85 million.[43] Wilmar also acquired Ace Maintenance Mart USA, Inc. in 1999.

On January 24, 1999 Wilmar went public as (NASDAQ:WLMR) and raise over $47 million.[44] Wilmar expanded into the institutional and lodging facilities by acquiring Sexauer and Trayco in December 1999 for $85 million. Wilmar went private in May 2000 by investment groups that include Parthenon Capital, CCMP Capital, Sterling Investment Partners, BancBoston Capital and Svoboda Capital, LLC. William Green still retained the position of CEO William Green.[45][46] In 2000 Wilmar, based in Moorestown, New Jersey, purchased Barnett, Inc. for $214 million.[47] Wilmar and its acquisitions became an umbrella company under the name Interline Brands in 2001.[48] Michael J. Grebe became CEO of Wilmar in October 1999 and continued to be CEO when Interline Brands formed. After Wilmar and Barnett merged the two companies began a program of integrating operations into streamlining the distribution operations. The logo of Interline Brands is colored after Wilmar with red, black and white.[49]

Maintenance USA

Maintenance USA is a low price supplier of maintenance, repair and operations products. It was founded in 1974 as Ace Maintenance Mart USA in San Diego, California and acquired by Wilmar in 1999.[50][51][52]

Sexauer

J. A. Sexauer Manufacturing Company was founded in 1921 in Scarsdale, New York by James A. Sexauer. Sexauer was a specialty plumbing parts repair manufacturer and distributor. In December 1999 Wilmar Industries acquired Sexauer from the Dyson-Kissner-Moran Corp. for $85 million. J.A. Sexauer's subsidiary Sexauer, Ltd., based in Toronto, was also acquired by Wilmar. The acquisitions of J.A. Sexauer Manufacturing, Sexauer Ltd., and a similar business called Trayco by Wilmar was referred to as the Sexauer Group.[43] In 2000 Wilmar and Barnett merged to form an umbrella company called Interline Brands.[48] In March 2010 Sexauer added Kohler plumbing products to its plumbing inventory. It is now part of SupplyWorks.[53]

Trayco

Trayco was founded in 1993 in Florence, South Carolina. Trayco distributes plumbing supplies, light fixtures, and maintenace parts to wholesale retailers or housing units. It is now part of SupplyWorks.[54]

Barnett

Barnett delivery truck.

Barnett was established in 1958 as Barnett Tube Fitting and Valve Company by the Leonard Barnett family. The initial purpose of Barnett was to supply copper tubing to customers through its catalog. In 1972 Barnett changed to Barnett Brass & Copper.[55] Barnett was acquired by Waxman Industries for $12.5 million giving Barnett access to the mail-order market. Waxman Industries formed Barnett, Inc. in 1993 and two years later it reached $100 million in sales.

In April 1996 Barnett went public and completed its IPO.[56] Leran Gas Products was acquired by Barnett from Waxman Industries. In November 1997 Forbes ranked Barnett as 60th of the Top 200 Best Small Companies in America. By the end of 1997 Barnett had mailed over 4.5 million flyers for its new 1,800 products. The result of the mailings added 38,000 new customers. In 1998 Barnett, Inc. acquired U.S. Lock from Waxman Industries, Inc. for $33 million. Barnett established its headquarters in the LaVilla neighborhood in downtown Jacksonville, Florida in May 1998.[57] By the end of 1998 Barnett also acquired U.S. Lock from Waxman Industries for $33 million.[58]

Waxman Industries, which owned 44% of Barnett, underwent a plan of financial restructuring that included the sale of its Barnett stock by December 2000. With Barnett now private the New Jersey company Wilmar Industries acquired Barnett in 2000 for $214 million due to its similar operations.[48][59] In July 2015 The Home Depot acquired Interline Brands for $1.6 billion.[60]

US Lock key blanks.

U.S. Lock

U.S. Lock has a wide variety of security locks and accessories from padlocks to door handles. The five national distribution centers for U.S. Lock are located in Brentwood, San Bernardino, Louisville, Charlotte and Jacksonville. U.S. Lock first began as Lawrence Locksmith Supply Corporation in 1974 in Rockville Centre, New York. In 1988 it was acquired by Waxman Industries, Inc. and renamed U.S. Lock.[61] In 1998 Barnett, Inc. acquired U.S. Lock from Waxman Industries, Inc. for $33 million.[62]

Leran Gas Products

Leran Gas Products was established in 1968 as a business-to-business distributor of propane gas products to the liquefied petroleum gas industry of the United States. It is the only national distributor of propane gas products such as Noritz, Tracpipe, and Marshall Excelsior.[63] Barnett acquired Leran Gas Products in 1997.[64]

Hardware Express

Hardware Express is a supplier for hardware retailers and wholesalers.[65]

SupplyWorks

Supplyworks, stylized as SupplyWorks, is the result of five previous brands acquired overtime by Interline Brands and merged into one unified brand. The rebranding makes SupplyWorks easier to grow under one brand instead of multiple brands.[66] President & COO Kenneth Sweder says on the creation of SupplyWorks, "The launch of SupplyWorks punctuates the growth strategy we've been pursuing to build a leading share position in the highly fragmented institutional facilities maintenance end market. Supply stands for products and the Works represents everything the products do for the customer. The products of SupplyWorks produces $850 million making up half of Interline Brands annual revenue.[67]

SupplyWorks has over 68 distribution centers throughout the United States along with 100 delivery vehicles. Next day delivery is shipped using Supplyworks delivery trucks. Third party carriers such as UPS is also used for customers outside of the next day service area. There are also will call or pick up locations at most Supplyworks locations. The customer base of SupplyWorks is property management, conctractors, health care and educational facitilies.

The products of SupplyWorks consists of a variety of cleaning solutions and janitorial supplies. There are over 3,000 brand supply partners of SupplyWorks such as Georgia-Pacific, Dart Container, 3M, Diversey, Kimberly-Clark and Spartan.[68][69] SupplyWorks also has products unrelated to janitorial brands such as corrugated boxes, disposable food packaging and MRO products.[70] Products can be purchased online or through a sales representative.[33][34][35]

SupplyWorks Greenville
SupplyWorks Jacksonville
SupplyWorks Distribution Centers
SupplyWorks Bluefield Bluefield, West Virginia
SupplyWorks Jacksonville Jacksonville, Florida
SupplyWorks Orlando Orlando, Florida
SupplyWorks Pompano Beach Pompano Beach, Florida
SupplyWorks Charleston Summerville, South Carolina
SupplyWorks Columbia West Columbia, South Carolina
SupplyWorks Greenville Piedmont, South Carolina
SupplyWorks Charlotte Davidson, North Carolina
SupplyWorks Winston-Salem Rural Hall, North Carolina
SupplyWorks Bristol Bristol, Tennessee
SupplyWorks Huntsville Huntsville, Alabama
SupplyWorks Alabaster Alabaster, Alabama
SupplyWorks Fort Worth Fort Worth, Texas
SupplyWorks Houston Houston, Texas

Marketing

After the rebranding of JanPak, CleanSource, Trayco, AmSan and Sexauer into SupplyWorks the new company increased in revenue with expanded customers. The announcement of SupplyWorks was made at EverBank Field complete with fireworks and a promotional video on the scoreboard to jumpstart marketing of its new brand. CEO Michael Grebe says that "it's easier to grow one brand instead of five." The SupplyWorks brand is also advertised on the scoreboard during Jacksonville Jaguars games.[66] By now being under one unified brand SupplyWorks can now nationalize in the commercial building supply business.[71]

The website of SupplyWorks allows customers to place orders and research products. Customers can create bin labels, custom catalog and a favorites list. SupplyWorks also has a mobile app allowing customers to have easy access to products.[72]

References

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