IsaDora cosmetics

IsaDora cosmetics
Private
Industry Consumer goods
Founded 1983
Headquarters Malmö, Sweden
Products Cosmetics
Website isadora.com

IsaDora cosmetics is a Swedish cosmetics brand established in 1983 by the company Swedish INVIMA AB, located in Malmö.[1][2] IsaDora's first beauty line appeared in Swedish stores in November 1983, and by 1984 IsaDora exported its products to Norway and the rest of Scandinavia.[3] IsaDora has also expanded into the US market and was sold in Walgreens stores in the United States from 2003 until 2008.[4] It is also sold in the United Kingdom.[5][6] It was one of the sponsors and partners of the Eurovision Song Contest 2013.[7][8] Part of the IsaDora sortiment that appeared on posters as part of companies Eurovision campaign was "Big Bold Mascara", "Wonder Nail" and "Cream Mousse Eye Shadow".[9] IsaDora also hosted their own Eurovision event with appearances from the participants of the contest.[10]

In May 2013, IsaDora cosmetics launched its products in the UAE.[11]

References

  1. ↑ "IsaDora Smink, Make-up & Parfym". eleven.se. Retrieved 2014-05-15.
  2. ↑ "Isadora "Moisturizing Colorfix Lipstick" | Wendela | Aftonbladet". Aftonbladet.se. 2004-12-14. Retrieved 2014-05-15.
  3. ↑ "IsaDora Global — The Story". Isadora.com. Retrieved 2014-05-15.
  4. ↑ Antoinette Alexander (2008-03-24). "Walgreens to no longer carry IsaDora brand". Drug Store News. Retrieved 2014-05-15.
  5. ↑ "Culture shock News: IsaDora the latest addition to East End Cosmetic's range of affordable quality cosmetics". Free-press-release.com. Retrieved 2014-05-15.
  6. ↑ "Isadora Cosmetics Offers". Eastendcosmetics.co.uk. Retrieved 2014-05-15.
  7. ↑ Thorell, Andreas Rågsjö (19 March 2013). "Ica går in som partner till Eurovision". Resumé (in Swedish). Retrieved 6 September 2013.
  8. ↑ MalmoTown - Eurovision village
  9. ↑ Emzi (2013-01-21). "Isadora National Makeup Partner of Eurovision". Emmelemzi.com. Retrieved 2014-05-15.
  10. ↑ Kashaya. "Kashayas blogg: IsaDora bjöd in till event med Eurovision tema". Kashayas.se. Retrieved 2014-05-15.
  11. ↑ "IsaDora (Sweden) now in the UAE with a stunning line of beauty products". Parisgallerygroup.com. 2013-05-21. Retrieved 2014-05-15.

External links

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