It's On with Alexa Chung

It's On with Alexa Chung
Genre Interactive web/music/talk/variety
Presented by Alexa Chung
Country of origin United States
Original language(s) English
No. of seasons 2
Production
Executive producer(s) Corin Nelson
Location(s) New York, New York, USA
Camera setup Multi-camera live
Running time 60 minutes (season 1)
30 minutes (season 2)
Release
Original network MTV
Original release June 15 – December 17, 2009 (2009-12-17)
External links
Website

It's On with Alexa Chung was an American live interactive talk and variety program that aired weekdays on MTV from June 15 to December 17, 2009. The show, a "successor" to MTV's Total Request Live,[1] was hosted by British model-turned-television personality Alexa Chung.

Details

The series was a mash-up of television and web content, featuring live music performances, celebrity interviews, videos, and content from social networking sites such as Facebook and Twitter, targeting teenagers who have "been fleeing television for the Web."[2]

The show used Twitter and Facebook in order to "make sure there aren't a lot of layers of filters so people feel like they're part of the audience". Nelson gives examples such as using viewers' Facebook profiles as song lyrics and allowing viewers to ask questions to celebrities via Twitter.[2] The show was canceled in 2009.

References

  1. ↑ "MTV's 'Alexa Chung' tunes in to Facebook, Twitter". cnet.com. May 29, 2009. Retrieved 2010-11-08.
  2. 1 2 "MTV Widens Its Net: The network aims to turn a British model into a Web star". The Wall Street Journal. June 12, 2009. Retrieved 2010-11-08.


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