Ivivva athletica

Ivivva athletica is a youth brand which was founded by lululemon athletica in 2009.[1] Created by lululemon’s for its younger clientele, ivivva focuses on creating athletic sportswear for active girls ages 6–14.[2] The company launched with its first store in Vancouver, Canada in December 2009, and has since grown to 19 stores and pop-up shop locations across Canada and the United States.[3] In 2012 ivivva opened its first American stores in New York, Chicago, Boston, Bellevue and Orange County.[4] ivivva’s clothes are designed for young girls in a wide variety of athletic pursuits such as dance, running, yoga, ice skating, gymnastics and on-the-court sports. The majority of their clothing line is heavily influenced by direct input from customers to ensure quality, fit, and function.[5]

References

  1. ↑ Mairs, Alana. "Welcome to the Family, ivivva!". lululemon athletica blog. lululemon athletica. Retrieved 21 January 2013.
  2. ↑ Nezinol, Jennifer. "lululemon athletica inc. introduces ivivva athletica". Investor Relations. lululemon athletica. Retrieved 21 January 2013.
  3. ↑ athletica, ivivva. "ivivva locations". ivivva athletica website. ivivva athletica. Retrieved 21 January 2013.
  4. ↑ Gerstenblatt, Julie (October 23, 2012). "Lululemon for Girls?! Yes, it's True! Meet Ivivva". Huffington Post. Retrieved 21 January 2013.
  5. ↑ Athletica, Ivivva. "Help Us Design". ivivva athletica website. ivivva athletica website. Retrieved 21 January 2013.
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