Johan Cruyff Institute

Coordinates: 41°23′36″N 2°6′28″E / 41.39333°N 2.10778°E / 41.39333; 2.10778

Johan Cruyff Institute
Motto Educating the next generation of Leaders in Sport Management
Type Private[1]
Established 1999[1]
Students 6,000[2]
Location Barcelona, Spain - Amsterdam, Netherlands - Stockholm, Sweden - Lima, Peru - Mexico City, Mexico
41°23′36″N 2°6′28″E / 41.39333°N 2.10778°E / 41.39333; 2.10778
Campus Urban
Website johancruyffinstitute.com

The Johan Cruyff Institute is an educational institution, founded by Johan Cruyff, aimed at educating athletes, sport and business professionals in the field of sport management.

According to Cruyff: “My vision on sport management is quite simple. I think people with a passion for sport are the best to lead sport organizations”. The Johan Cruyff Institute knows that a passion for sport also drives education and development. Their students, from elite athletes to sport and business professionals, have one common goal: to become the next generation of leaders in sport management.

The way the Johan Cruyff Institute brings this vision into action is based on common sense, pragmatism, intuition and optimism. Challenges are best faced together, in a team spirit, aiming to be knowledgeable and inspiring others for the benefit of all.

History

The academic institution was founded in 1999 with a program for 35 athletes as part of the Johan Cruyff Academy[3] of Amsterdam and has since then become a global network. In 2002, the Johan Cruyff Institute Barcelona was opened and established as the international headquarters, and the expansion proceeded to Mexico (2003), Amsterdam (2006), Stockholm (2011) and Peru (2013).

Its international presence now represents 5 Johan Cruyff Institutes (postgraduate and executive education), 3 Johan Cruyff Academies (graduate education) and 5 Johan Cruyff Colleges (vocational training).

More than 6.000 students all over the world have experienced its online, onsite and on campus learning programs in Sport Management, Sponsorship, Coaching and Football Business. They are the next generation of leaders ready to manage sport organizations all over the globe.

Sports Education

The Johan Cruyff Institute learning programs have been designed by sport industry professionals enriched by personal experiences from faculty and students. Its academic programs[4] are distinctive and tailor made for the specific needs of athletes and sports professionals. The powerful learning experience students go through, is boosted by its learning model which is:

Sport Management

The sport industry has had a growing impact on the global economy over the last 20 years with investment in public infrastructure, mobilizing resources and creating new professions and jobs. Today it is one of the professional sectors with the most economic momentum, creating opportunities for many people who aspire to a future in the world of sports. Sports Management is a field of education concerning the business aspects of sports.

Sport Marketing

In markets that are becoming increasingly more competitive, sport marketing and sponsorship have become high impact areas for business success. Consequently, there is a growing demand for trained specialists in the whole sports marketing cycle, both in sports companies as well as in sports foundations, associations, federations and organizations.

Football Business

Football is undoubtedly the most powerful and most popular sport in the world, linking communities, stirring emotions and breaking down cultural barriers. Football has also become one of the most profitable industries, with a significant economic impact in infrastructure development, sponsorships, TV rights and transfers of players.

Coaching

Coaching is more than the use of tactical and technical knowledge as per Johan Cruyff’s vision. Coaching is about managing oneself, the players & staff, the team and the environment. Each participant’s personal background is the base for their further development and better understanding of themselves as a coach and/or manager.

Academics

Academic Portfolio

Johan Cruyff Institutes

Johan Cruyff Academies

Johan Cruyff Colleges

Rankings

The Johan Cruyff Institute features among the top 25 in the annual ranking of the best educational programs in Sports Management worldwide from over 500 selected proposals, and was ranked 2nd in the online mode, 14th in the on-campus mode and 5th best in Europe (source: SportBusiness International Magazine, June 2015).

Notable alumni

References

External links

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