Julia Hasting

Julia Hasting
Born (1970-07-10) July 10, 1970
Bremen, Germany
Nationality German
Occupation Creative Director at Phaidon Press
Known for Book design[1]
Website www.juliahasting.com

Julia Hasting (born 1970) is a German graphic designer. She is the Creative Director of Phaidon Press, head of the design department. She is known for the many best-selling books she designed such as Andy Warhol Catalogue Raisonné, magnumº, A Day at elBulli, and Bruce Nauman: the True Artist.

Early life

Julia Hasting was born in Bremen, Germany. She attended the Kunsthochschule Kassel, where she and a group of fellow first-year students joined the advanced design class of the poster designer Gunter Rambow.[n 1] A year later, Rambow took on a position at the newly founded Karlsruhe University of Arts and Design, and picked a number of students to apply to the school and make the move with him. As a student Hasting was already working with commercial clients.[2][3] She founded her design practice in 1997, designing corporate identities, posters and books for cultural clients such as FSB Doorhandles,[4] ZKM - Centre for Art and Media, Karlsruhe, and the European Film Institute.[5]

International career

In 1998 Hasting came to London to meet Phaidon Press's art director Alan Fletcher. She took on the commission to design Cream: an exhibition in a book,[6] and introduced a completely new approach to book design. The publisher spotted the potential and hired Hasting to design more books for Phaidon. Her outlook, and design methods has shaped to great extent Phaidon’s product strategy,[7] setting a new standard in the art publication industry.

In 2000 Hasting moved to New York City to become an art director and lead the new design department for Phaidon Press Inc, NYC. She became active in New York design, commissioning local designers, giving public talks and joining juries in local design competitions. During her time in New York, Hasting produced award-winning design books such as Blink, The Andy Warhol Catalogue Raisonné, Sample, and the monograph of the American artist Gordon Matta-Clark. During her time as art director, Phaidon became one of the most successful art publishers in the world, and her work gained numerous design awards.

In 2007 she was made the Creative director of Phaidon global, and opened her satellite office in Zürich, Switzerland. Since then she helped creating the Phaidon cookbook program,[8][9] adopting the same design methods of the art publications, and making it one of the leading cookbook publishers in the world.[10]

Hasting taught publication design at the design faculty of the Cooper Union School of Art in New York from 2001 to 2003. Since 2003 she has been contributing illustration work to The New York Times and The New York Times Magazine. In 2000 she became the youngest member of the AGI.[11]

Honors and awards

Selected works

Further reading

Notes

  1. ↑ Rambow's website is here.

References

  1. ↑ Hraby, Dale (August 2006). "The Book Sculptor". ELLE. New York. XXI (12): 175. ISSN 0888-0808. Revolutionary art-book designs that doubles as art objects themselves.
  2. ↑ Rambow, Gunter (1997). Studenten (Hardcover) (in German and English). Ostfildern, Germany: Hatje Cantz Verlag. ISBN 978-3-89322-345-9.
  3. ↑ "Das Siebte Buch — "Übergriff"". Form (softcover) (in German). form Frankfurt a. M. 143 (III): 38–59. 1993.
  4. ↑ "FSB Brand". FSB.
  5. ↑ Sachsse, Rolf (1997). "Mosern Signs: Julia Hasting has created a striking image for the "European Institute of the Cinema Film" in Karlsruhe". Form (softcover) (in German). form Frankfurt a. M. 158 (2): 46–50.
  6. ↑ Mendelsohn, Meredith. "cream: exhibition-in-a-book". artnet. Artnet Worldwide Corporation.
  7. ↑ Lehrer, Jeremy (September 2004). "Binding Decisions". Print. 58 (5): 82–89. In recent years, Hasting's work has shaped Phaidon's identity and, indeed, the character of art-book publishing. Her projects turn heads in design circles and in the mainstream press, generating sales and sometimes controversy.
  8. ↑ Sinclair, Mark (February 2015). "Thought for Food". Creative Review. 35 (2): 32–39.
  9. ↑ Food 52 (July 3, 2015). "Behind The Scenes of the Peru Cover". Food52.
  10. ↑ Phaidon Press awarded ‘Best Cookbook Publisher in the World’
  11. ↑ AGI Open Biel/Bienne
  12. ↑ "Golden Bee 6th Annual Awards". Golden Bee.
  13. ↑ "Brand / Series Identity Winner — Phaidon Focus Series / Art Monographs Winner — Bruce Nauman: The True Artist". British Book Design and Production Awards.
  14. ↑ "WA: The Essence of Japanese Design". D&AD. 2015.
  15. ↑ "Bruce Nauman: The True Artist". D&AD.
  16. ↑ "WA: The Essence of Japanese Design at the 94th Art Directors Club Annual". Art Directors Club.
  17. ↑ "Ettore Sottsass at the 94th Art Directors Club Annual". Art Directors Club.
  18. ↑ Heller, Steven (2005). "White is the New Black". Paper Magazine. designed by the doyenne of high-concept book design, Julie Hasting
  19. ↑ Poole, Buzz (October 27, 2011). "Damn Good Design, for Damn Good Food". Print. Credit Adria and his staff for the food, but Julia Hasting, Phaidon’s Design Director and the book’s designer, certainly deserves high praise for elevating the step-by-step cookbook to a thing of beauty.
  20. ↑ Avinash Rajagopal (June 2014) "Sottsass and India". Metropolis magazine.
  21. ↑ Siddall, Liv (February 17, 2015). "Phaidon creative director Julia Hasting on spectacular new book Akademie X". It's Nice That. Spectacular original content aside, what makes this book truly sing is its design.
  22. ↑ Charlie Rose (January 5, 2015) "Corey Lee". PBS
  23. ↑ Kristin Guy (April 21, 2015) "Press Check: Benu"

External links


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