KMEX-DT

KMEX-DT

Los Angeles, California
United States
Branding Univision 34
Slogan Tu Gente. Tu Voz
(Your people. Your voice.)
Channels Digital: 34 (UHF)
Virtual: 34 (PSIP)
Affiliations
Owner Univision Communications
(KMEX License Partnership, GP)
First air date September 29, 1962 (1962-09-29)
Call letters' meaning MEXico
Sister station(s) KFTR-DT, KLVE, KRCD, KSCA, KTNQ
Former callsigns KMEX-TV (1962–2009)
Former channel number(s)
  • Analog:
  • 34 (UHF, 1962–2009)
  • Digital:
  • 35 (UHF, until 2009)
Former affiliations Spanish International Network (1962–1987)
Transmitter power 392 kW
Height 956 m
Facility ID 35123
Transmitter coordinates 34°13′36″N 118°3′59″W / 34.22667°N 118.06639°W / 34.22667; -118.06639Coordinates: 34°13′36″N 118°3′59″W / 34.22667°N 118.06639°W / 34.22667; -118.06639
Licensing authority FCC
Public license information: Profile
CDBS
Website www.univision34.com

KMEX-DT, channel 34, is a Univision owned-and-operated television station located in Los Angeles, California, United States, which serves as the West Coast flagship station of the network. The station is owned by Univision Communications, as part of a duopoly with UniMás owned-and-operated station KFTR-DT (channel 46). The two stations share studios located on Center Drive (near I-405) in West Los Angeles. KMEX's transmitter is located atop Mount Wilson. Since its debut in 1962, the station has been a pioneering Spanish-language station, paving the way for other such stations and networks in the United States.

History

Former logo, used until December 31, 2012.

The station first signed on the air on September 29, 1962; at its launch, the station served as one of the founding owned-and-operated stations of the Spanish International Network (the forerunner to Univision, which the network was renamed in 1987). In the late 1960s, KMEX broadcast Escuela, an educational program that aired four times a week, which taught basic English to viewers of all nationalities. The program was hosted by Ginger Cory, a teacher for the Los Angeles Unified School District. Students mailed written exercises to Cory for grading. Many in Southern California's non-English speaking community came to consider Ms. Cory a friend and counselor.[1]

In August 2016, Univision announced a deal to broadcast Spanish-language Los Angeles Rams programming, including pre-season games and studio programs. It marks the first time that Univision has ever entered into a media rights deal involving the National Football League. This programming will air on KMEX, and sister stations KFTR, KABE-CD, and KBTF-CD.[2]

Digital television

Digital channels

The station's digital channel is multiplexed:

Channel Video Aspect PSIP Short Name Programming[3]
34.1 1080i 16:9 KMEX-DT Main KMEX-DT programming / Univision
34.2 KFTR-DT Simulcast of KFTR-DT
34.3 480i 4:3 BOUNCE Bounce TV
34.4 Justice Justice Network

In January 2010, KMEX upgraded its digital signal to transmit network programming in HD, as part of a company-wide upgrade of Univision's stations to allow high definition broadcasts. On December 5, 2010, KMEX-DT began Mobile DTV broadcasts of its own signal, and that of sister station KFTR-DT. KMEX-DT operates two Mobile DTV feeds, one of subchannel 34.1, labelled "KMEX-MH1", and of sister station KFTR-DT 46.1, labelled "KFTR-MH2", broadcasting at 3.67 Mbit/s. It is the highest bitrate of any Los Angeles television station's mobile feed.[4][5]

Analog-to-digital conversion

KMEX-TV shut down its analog signal, over UHF channel 34, at 11:59 p.m. on June 12, 2009, as part of the federally mandated transition from analog to digital television.[6] The station's digital signal relocated from its pre-transition UHF channel 35 (which became the post-transition digital channel for KRCA, channel 62, as that station's pre-transition digital channel 68 was among the high band UHF channels (52-69) that were removed from broadcasting use as a result of the transition) to its former analog-era UHF channel 34 for post-transition operations. The shutdown of its analog signal was preceded by footage of some past KMEX broadcasts from 1962 onward and a brief countdown to "La Era Digital" ("the digital era").[7]

News operation

KMEX-DT presently broadcasts 17 hours of locally produced newscasts each week (with three hours on weekdays and one hour each on Saturdays and Sundays); in addition, the station produces a sports highlight program titled Accion Deportiva 34, which airs Saturdays and Sundays at 11:15 p.m., immediately following abbreviated 15-minute editions of its 11 p.m. newscast (which airs for a half-hour on weeknights).

KMEX's news, branded as Noticias 34, is the top-rated newscast among Spanish-speaking viewers in Southern California and often draws more viewers than any of the English language newscasts (although that has changed recently as Telemundo O&O KVEA, channel 52, has improved the quality of its newscasts). By 2005, Noticias 34 led the ratings in the 18-34 and 18-49 demographic at 6 p.m. for the last twelve years, a remarkable feat for any television station.[8] Part of the reason for this is that the Latino population in Southern California is younger than the non-Latino population.

KMEX has long been known for its news coverage. News director Rubén Salazar was killed by the Los Angeles County Sheriff's Department Deputy in 1970 when covering the Chicano Moratorium. Its news feature, El 15% de los Estados Unidos, which reports about the impact of Latinos on the United States, won a Peabody Award in 2005, and the station has won its share of Emmys and Golden Mics in the Los Angeles market.[9]

While many stations in the region have begun producing local newscasts and other locally produced programming in high definition, KMEX did not begin carrying its newscasts in the format until January 1, 2010 as part of the network's controlled national conversion to HD operations. KMEX operated a fully equipped Bell Jetranger ENG helicopter for its aerial coverage of breaking news,[10] but the contract to lease the helicopter expired in mid-2008.

In 2008, The Washington Post compared Southern California's English-language newscasts with KMEX's Spanish newscasts and concluded, "The sharpest coverage of state and local issues -- government, politics, immigration, labor, economics, health care -- is now found on Spanish-language TV."[11] The article also quoted Josh Kun, a communications professor at the University of Southern California who closely follows Spanish language television as saying, "There's no comparison in the coverage. For people here, there are two places to look for better news: BBC News and Spanish-language news."[11] The article adds, "But the most serious complaint about Spanish news is that the reporting and commentary often feel more like advocacy than traditional journalism. It's a fair point, and one that those who work in Spanish news don't dispute. The two stations' immigration coverage is deeply sympathetic to undocumented immigrants, with on-air reporters encouraging viewers to join national immigration rallies. Macin, the KMEX general manager, notes that her station's philosophy is "a su lado" (on your side)."[11] On May 29, 2015, the station announced it was reformatting its morning newscast from Primera Edicion to A Primera Hora in order to target its younger audience. The newscast will still remain in its same timeslot from 5 am to 7 am and will maintain its existing on-air anchors and reporters. The reformatted newscast made its debut on June 1.

Notable former on-air staff

References

  1. Linda Mathews, "TV Teacher Has Answers for Foreign-Born," Los Angeles Times, September 11, 1967.
  2. "Univision, L.A. Rams Strike Preseason Partnership". Broadcasting & Cable. Retrieved 10 August 2016.
  3. RabbitEars TV Query for KMEX
  4. http://www.rabbitears.info/market.php?request=atscmph
  5. http://www.mdtvsignalmap.com/
  6. List of Digital Full-Power Stations
  7. YouTube video of analog TV shutoffs in Los Angeles
  8. "KMEX-TV "Sweeps" the November 2005 Competition" (PDF). Univision Press Release. November 20, 2005. Retrieved 2008-05-11.
  9. 65th Annual Peabody Awards, May 2006.
  10. http://photos1.blogger.com/blogger/5290/1808/1600/Picture%20073.jpg
  11. 1 2 3 Mathews, Joe (May 11, 2008). "Switch to Español". The Washington Post. Retrieved 2008-05-11.
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