Kevin Roberts (businessman)

Kevin Roberts
Born (1949-10-20) 20 October 1949
Lancaster, England
Education Lancaster Royal Grammar School
Occupation Businessman
Title Chairman, Saatchi & Saatchi

Kevin John Roberts CNZM (born 1949) is a British businessman. He was the chief executive officer (CEO) of the advertising agency Saatchi & Saatchi from 1997 to 2014. In September 2006, Saatchi & Saatchi won a US$430 million JC Penney contract because of the idea of lovemarks, which was invented and promoted by Roberts. Roberts became executive chairman of Saatchi & Saatchi in 2015, then non-executive chairman in 2016.[1]

Early life and career (1949–86)

Roberts was born and raised in Lancaster in the northwest of England. He was educated at Lancaster Royal Grammar School in the 1960s. He then became an assistant brand manager for Mary Quant Cosmetics in 1969.[2] Roberts was later promoted to a brand manager.[3]

From 1969 to 1986, Roberts worked as international new products manager at Gillette, then group marketing manager at Procter & Gamble (P&G), then regional vice president at Pepsi Cola, Middle East in 1982.[4][4]

Executive career (1987–96)

In 1987, Roberts was appointed to the first "chief" role in his career, as president and CEO of Pepsi Cola, Canada. While at Pepsi Canada, Roberts notably executed a publicity stunt after a keynote speech to a group of Pepsi Canada employees, bottlers, and the media. Roberts had a Coke vending machine rolled onto the stage while he was speaking. As he finished his speech, he reached down, picked up a machine gun, and blasted the Coke machine.[5] "[Roberts] meticulously planned the spectacle, borrowing a gun from a squad of police officers and rigging the vending machine so that he had to fire only one blank to set off a dazzling rat-a-tat-tat." [6]

From 1989 to 1997, Roberts was director and chief operating officer (COO) of Lion Nathan.[7]

CEO Worldwide (1997–2016)

In 1997, Roberts was appointed the role of CEO of Saatchi & Saatchi.[7] In 1997, Saatchi & Saatchi was in "deep trouble, with morale at an all-time low." [8] Roberts was advised to restructure the business drastically by bringing Roberts's own people in and moving current people around. Instead, Roberts brought in and moved nobody for two years.[9] Against all odds, Roberts was able to get things in Saatchi & Saatchi moving again in one year. Roberts then started the process to make Saatchi & Saatchi into one of the best advertising agencies around the world.

In September 2006, Saatchi & Saatchi won a US$430 million JC Penney contract because of the idea of lovemarks, invented and promoted by Roberts.

In the Queen's Birthday Honours 2013, Roberts was appointed a Companion of The New Zealand Order of Merit for services to business and the community.[10][11]

On 30 July 2016, Roberts was placed on leave by Publicis Groupe, after an interview with Business Insider in which he made sexist remarks about gender diversity in advertising business, stating that "the fucking debate is all over" and judging that women lacked ambition for top leadership roles.[note 1][12][13][14]

"It is for the gravity of these statements that Kevin Roberts has been asked to take a leave of absence from Publicis Groupe effective immediately", stated Groupe Chief Executive Maurice Lévy. Roberts resigned from his position on 3 August, with effect from 1 September 2016.[15][16]

Publications

Academic positions

Notes

  1. ↑ So we are trying to impose our antiquated shit on them, and they are going: 'Actually guys, you're missing the point, you don't understand: I'm way happier than you.' Their ambition is not a vertical ambition, it's this intrinsic, circular ambition to be happy. So they say: 'We are not judging ourselves by those standards that you idiotic dinosaur-like men judge yourself by'. I don't think [the lack of women in leadership roles] is a problem. I'm just not worried about it because they are very happy, they're very successful, and doing great work. I can't talk about sexual discrimination because we've never had that problem, thank goodness.
    — Kevin Roberts, Business Insider interview excerpt

References

  1. ↑ "KR Connect – Blog of Kevin Roberts, Chairman, Saatchi & Saatchi: 1997".
  2. ↑ Kevin Roberts. Lovemarks: the future beyond brands p.13
  3. ↑ Kevin Roberts. Lovemarks: the future beyond brands p.14
  4. 1 2 Saatchi & Saatchi Media Press Kit about Kevin Roberts. p.1
  5. ↑ Kevin Roberts. Lovemarks: the future beyond brands p.17
  6. ↑ Ono, Yumiko (11 June 1997). "Saatchi's CEO Roberts Sees Romance With Core Clients". The Wall Street Journal.
  7. 1 2 "Kevin Roberts – Personally Speaking Bureau". Retrieved 28 April 2016.
  8. ↑ Kevin Roberts. Lovemarks: the future beyond brands p.20
  9. ↑ Kevin Roberts. Lovemarks: the future beyond brands p.21
  10. ↑ "The Queen's Birthday Honours 2013" (24 June 2013) 80 New Zealand Gazette 2171.
  11. ↑ "Queen's Birthday Honours List 2013". Honours List. Department of the Prime Minister and Cabinet of New Zealand. 3 June 2013. Retrieved 28 April 2016.
  12. ↑ "Saatchi & Saatchi chairman Kevin Roberts has resigned following his controversial gender diversity comments". businessinsider.com.
  13. ↑ "Saatchi & Saatchi chairman resigns over sexist remarks". CNN.com.
  14. ↑ "Why Saatchi boss Kevin Roberts shouldn't have resigned over sexism". The Telegraph.
  15. ↑ "Publicis Places Executive Kevin Roberts on Leave Following Controversial Gender Remarks" (30 July 2016) Wall Street Journal
  16. ↑ "Saatchi & Saatchi boss resigns amid sexism row" (3 August 2016) The Guardian
  17. ↑ Saatchi & Saatchi CEO receives Honorary Doctorate (21 February 1998) Waikato University
  18. ↑ University Newsletter 2009/2010 (2009/2010) International University in Geneva
  19. ↑ University, Lancaster. "Kevin Roberts honorary graduation - Lancaster University".
  20. ↑ Kevin Roberts - CEO Worldwide de Saatchi & Saatchi (2008) Universidad Peruana de Ciencias Aplicadas
  21. ↑ "Honorary Professor of Innovation and Creativity - The University of Auckland".
  22. ↑ "FT.com".
  23. ↑ Kevin Roberts is the First to Receive Honourary Professorship in Leadership and Innovation by Peter B. Gustavson School of Business (March, 2015) University of Victoria B.C.
  24. ↑ "Sustainable Enterprise Professor spans the globe - Scoop News".
  25. ↑ "Cambridge University Business School names Saatchi & Saatchi head as first CEO-in-Residenc...".

External links

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