Kissmetrics
 | |
| Developer(s) | Kissmetrics |
|---|---|
| Operating system | Cross-platform (web-based application) |
| Type | Statistics, Analysis |
| Website |
www |
Kissmetrics is a customer analytics platform based out of San Francisco, California that was founded by Neil Patel and Hiten Shah.[1][2]
Kissmetrics provides visualization tools on how users interact with their website, web apps, and mobile products. It collects and shows customers acquisition data for each user.[3][4] In 2013 Kissmetrics acquired SourceNinja, a startup offering to help companies manage security flaws in their open source libraries.[5] As of 2013, it has raised $7 million in venture capital funds.[6]
In 2013, Kissmetrics finalized the settlement of a class-action lawsuit resulting from its alleged use of "supercookies" to track people online.[7][8]
See also
References
- ↑ "Neil Patel's KISSMETRICS Brings Big Data to Small Companies to Optimize the Customer Experience". forbes.com. Jan 9, 2013.
- ↑ "Founder Of CrazyEgg And Kissmetrics, A Legend In The Traffic Generation Industry And A 6-Figure Earner Before Turning 18 – This Is Neil Patel". entrepreneurs-journey.com.
- ↑ "Kissmetrics Looks To Turn Your Customer Data Into An Interactive Infographic". Techchrunch. Mar 19, 2012.
- ↑ "Kissmetrics Releases a Very Revealing Path Report". MarktingTech blog. Oct 22, 2014.
- ↑ "Kissmetrics Makes Its First Acquisition — Open Source Startup SourceNinja". techcrunch.com. Feb 15, 2013.
- ↑ "Web analytics startup Kissmetrics raises $7M (updated)". venturebeat. Jul 18, 2013.
- ↑ "Kissmetrics Finalizes Supercookies Settlement". mediapost.com. Jan 18, 2013.
- ↑ wired.com (Oct 22, 2012). "Online Analytics Firm Settles Suit Over Unstoppable User Tracking".
Further reading
- The Lean Entrepreneur. John Wiley & Sons. pp. 23-24.
- Social Media Metrics For Dummies. John Wiley & Sons. pp. pt198-200.
- "Researchers Expose Cunning Online Tracking Service that Can't be Dodged". Wired.
- "KISSmetrics Looks To Turn Your Customer Data Into An Interactive Infographic". TechCrunch.
- "AOL, Spotify, GigaOm, Etsy, KISSmetrics sued over undeletable tracking cookies". ExtremeTech.
- "KISSmetrics moves from analysis to execution with Engage, a new conversion optimization tool". VentureBeat.
- "KISSmetrics: A Conversion Funnel Tool That Gives Your Site A Memory". TechCrunch.
External links
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